The potential development in Digital Marketing for Small and Medium Enterprises

Abstract

          The purposes of this research are to study the development of thirty organisations of the Small and Medium Enterprises (SMEs) in the digital marketing locating in Bangkok, Nonthaburi, Samutprakarn, Samutsakorn, Nakornpathom, and Pathumthani. The researcher applied many data collection procedures; Participation Observation, In-Depth Interview, Focus Group Discussion, and After-Action Review: AAR which all of the participants studied and being advised in e-Commerce world not less than thirty hours such as Digital Marketing Strategies, Digital Marketing Planning, Online Platform Management through social media, Digital Branding, and etc.

          The result found the entrepreneurs developed and improved the sales strategies in digital marketing with consumer behaviour analysis in Customer Journey which linked to several distribution channels through many Social Media Channels such as Facebook, Line OA, Youtube, and TikTok which enabled the sales increase.  This study can be brought as a development model for SMEs in the next digital marketing improvement.