คุณลักษณะของผู้ประกอบการที่ส่งผลต่อความสำเร็จในการดำเนินธุรกิจสตาร์ทอัพ ในเขตจังหวัดนครราชสีมา

The Effect of Entrepreneurial Characteristics on Business Success of Startup Business in Nakhon Ratchasima Province.

Abstract

    This research has a purpose to examine the effect of entrepreneurial characteristics on business success of startup business in Nakhon ratchasima province. The samples consist of 394 entrepreneurs from Startup entrepreneurs Nakhon ratchasima province .The questionnaire was used as a data collection tool. Research instruments used for data analysis are frequency, percentage, average, standard deviation and tested the hypothesis by multiple regression analysis.

    The research revealed that there are 4 characteristic factors of entrepreneurs that positive influence business success of startup business in Nakhon ratchasima province.The factors are Competitive Aggressiveness, Autonomy, Proactiveness and Risk Taking effect to business success of startup business with statistical significant at 0.01 level. All independent variables are able to predicts the dependent variables at 48.2 (Adj R2 = 0.482)
Keywords : Entrepreneurial Characteristics, Business Success, Startup