Study issues, approaches to enhance knowledge and understanding on the development of happiness capital to improve the quality of life of community-based tourism enterprise members in Phatthalung Province.

Abstract

This research aims to study the issues of understanding, the development of the capital of happiness to improve the quality of life of the tourism enterprises group by the Phatthalung province community. This study is qualitative research based on the document. Academic articles and field data collection From a sample of members of community tourism enterprises, Amphoe Mueang Phatthalung District, Phatthalung Province. 11 persons, homestay operator, restaurant operator, A total of 31 people were 31 people using the data, including in-depth interviews. Small group discussions and focus group discussions using structured and semi-structured interviews, record group conversations. Engaging observation and content analysis

The study found that studies on the concept of enhancing knowledge and understanding of the development of the capital of happiness to improve the quality of life of tourism enterprises by Phatthalung community. There are 2 sides: 1. There are 6 guidelines for enhancing cognition. 1) Community awareness 2) Self-reliance potential 3) Community environmental management capabilities 4) Community network success 5) Focusing on creative leadership There are 3 guidelines for enhancing cognition: 5.1) Seeking new opportunities in the business, 5.2) Focusing on information technology management, 5.3) Focus on integrating valuable resources, and 6) focusing on engaging management. There are 3 guidelines for enhancing cognition: 6.1), Focus on administrative flexibility 6.2), community and business goals integration 6.3) Participation in decision-making with the 2nd meeting to improve quality of life. There are 3 guidelines for enhancing cognition. 1) Career success, 2) Income success and 3) Family and social success.