TECHNOLOGY ACCEPTANCE ON LOAN REPAYMENT MACHINE AFFECTING TO DECISIONS OF CUSTOMERS OF GOVERNMENT HOUSING BANK, SINGBURI BRANCH

Abstract

          This study has objectives to study as follows. 1) The level of opinions towards technology acceptance on loan repayment machine of customers in Government Housing Bank, Singburi branch. 2) Technology acceptance on loan repayment machine affecting to decisions of customers in using services of Government Housing Bank, Singburi branch. The research sample was represented by 400 customers of Government Housing Banks, Singburi branch's customer. The data was derived from questionnaires by means of nonprobability sampling. The data analysis has applied descriptive statistics comprising Frequency, Percentage, Mean, standard deviation and data hypothesis which was tested with Multiple Regression Analysis. The study found that the level of opinions towards the technology acceptance for loan repayment machine consisting of perceived benefits, attitudes on utility, perception of ease of use, and the trust are rated at high level in all aspects. The decision in using the loan repayment machine is at high level. The results of the hypothesis testing of Technology acceptance  on  loan repayment machine when considering the priority from the most to the least are ; 1) The trust 2) Perception of ease of use 3) The attitude on technology usage  that  have affected  to  the decisions in  using  the loan repayment machine in significantly statistical characteristic was at 0.05. But the perceived benefits were not relevant to the research   hypothesis.