Opinions on the impact of food on line business, a case study of Muang District, Nakhon Ratchasima Province

Abstract

This purpose of the research was 1) 1) To study the level of opinions on the impact of food on line business, a case study of Muang District, Nakhon Ratchasima Province 2) to compare the level of opinions on the impact of Food on line business, a case study in Muang District, Nakhon Ratchasima The sample population was food on line users, restaurant operators. Living in the field Mueang Nakhon Ratchasima District Nakhon Ratchasima Province Without knowing the exact number The researcher then used the method of determining the sampling from the population of unknown cases, using the formula of WG Cochran (1953 cited in Aphinant Chantani (2011: 39)). The 95% confidence value was calculated from which the sample size was 384. People, but for more research credibility. The researcher then adjusted the sample size to 404 people. The statistics used for data analysis were descriptive statistics such as percentage, mean, standard deviation and inferential statistics such as t-test (Independent Sample),  F-test and one-way ANOVA

          The result of the research revealed that ;

          1 The aspects of business impact Most of the respondents agreed to increase their income for online food delivery professionals. Because there are additional ways to earn extra income from normal occupation during the time after work. The more restaurants participating in online sales will have more sales. Because there are more sales because there are more distribution channels and causing the food economy of Korat to grow more. Because it is easier to order restaurants that didn't participate in online sales had fewer sales. This does not effected in less sales due to different markets and affects the traditional restaurants that do not participate in online sales. There is not much impact because they sell taste, sell location and not high price.

1. The impact on urban communities Most of the respondents agree that using an online system is necessary for everyday life. Because nowadays it is an online order almost everyone has access people will leave the house to eat less. Because it is convenient to order food to eat. You want to participate in presenting problems and information to the Korat Municipality. There is no need for comments and you want the establishment of a community on this matter by the Korat Municipality. There is no need to do a congregation in this regard.
2. The impact of society Most of the respondents agreed. People will leave the house to eat less. Because it is more convenient to order food to home or working office, the relationship between people in society between them is less or not. It wasn't because he had more time together in the family. Food delivery operators, who don't join online may have a sense of inadequacy. How to adapt no effect on this side more. Also more motorbikes in the city to deliver food, more traffic problems or not. Because not launching a new car but bring an existing car to use the food delivery service.
3. Environmental impact most of the respondents agreed more motorbikes in the city to deliver food, there is a problem with pollution or not. Most of the respondents agreed using a private vehicle is more likely to cause pollution than a motorbike. There is no effect because the motor is used to deliver the food. If the people are going to eat at a restaurant by a private car, it will affect the Environmental more.

Keywords : Impact, Business, Food on line