Factors Promoting the Economy of Community Flea Market in Saraburi Province in the 4.0 Era

Abstract

The main purposes of this study were 1) to study the level of factors promoting the economy of community flea market in Saraburi Province in the 4.0 era and 2) to study the relationship of the factors promoting the economy of community flea market towards the success of the community market performance in Saraburi province in the 4.0 era.  Data were collected through a survey questionnaire.  Purposive sampling method was employed to collect data from samples consisted of 500 community flea market entrepreneurs of five districts in Saraburi province. The statistical methods used to analyze the quantitative data were descriptive statistics such as frequency, percentage, mean score and standard deviation, Pearson Product Moment Correlation, and Stepwise Multiple Regression Analysis. The results showed that factors promoting the economy of community flea market in Saraburi Province in the 4.0 era differently. The products and the locations of distribution showed the highest priority with a high priority level, followed by price and promotion that were at a moderate level, while the technology factor showed a low priority level. When considering the coefficient of regression, it was found that two predictive variables have a positive effect on the achievement of the operations with statistical significance at the level of 0.01, namely the product factor and the location of distribution factors that promote the economy of community flea market.