Identity Communication of Souvenir to Support Community Based Tourism

Abstract

Community Based Tourism (CBT) is recovering from the spread of COVID-19 from all relevant sectors’ help so that communities can generate income by community based tourism again. The community based tourism is considered to be charm of tourism that focuses on creating experience, touching and learning about the community in every dimension; tourist attractions, accommodations, tourism activities including community products in the form of souvenir products which tourists who travel in the community will bring back as a replacement of memories and experiences from tourism. These souvenir products can therefore reflect the unique identity of each area and each local as well. This article would like to present the importance of community products in terms of being souvenir products for tourism. The approach to communicate the unique storytelling through the community products that are souvenir products in order to stimulate the interest of tourists and purchase souvenir products after tourism in the community. This is for promoting community based tourism at the same time.