THE INFLUENCE OF TOURISM LOGISTICS ON GLAMPING EXPERIENCE QUALITY THROUGH TOURISTS’ PERCEIVED VALUE: A CASE STUDY OF PA PHAYOM DISTRICT, PHATTHALUNG PROVINCE
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Abstract
This study aims to examine the influence of tourism logistics on glamping experience quality through tourists perceived value in Pa Phayom District, Phatthalung Province, Thailand. The research framework was developed based on the Experience Economy Theory (EET) and Perceived Value Theory (PVT). A quantitative research design was employed. Data were collected from 400 tourists who had experienced glamping services in Pa Phayom District using purposive sampling and a five-point Likert-scale questionnaire. The data were analyzed using PLS-SEM.
The finding revealed that the proposed model demonstrated satisfactory model fit (SRMR = 0.041; NFI = 0.934) and substantial explanatory power, accounting for 43.20% of the variance in perceived value and 61.10% of the variance in experience quality.
All hypothesized relationships were supported. Tourism logistics exerted significant positive effects on both perceived value and glamping experience quality, while perceived value significantly enhanced experience quality. Furthermore, perceived value was found to partially mediate the relationship between tourism logistics and glamping experience quality, with a Variance Accounted For (VAF) value of 60.08%.
This study contributes to the tourism literature by identifying perceived value as a key mechanism through which tourism logistics enhances tourists’ experience quality. The findings extend the application of the Experience Economy Theory and Perceived Value Theory in the context of glamping tourism and propose a Tourism Logistics–Perceived Value–Experience Quality Model. The results provide practical implications for tourism operators and policymakers seeking to enhance tourist experiences, strengthen destination competitiveness, and promote the sustainable development of nature-based tourism destinations.
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References
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