DEVELOPMENT OF SAFE AGRICULTURAL TOURISM THROUGH COMMUNITY-BASED AGROTOURISM IN NAKHON NAYOK PROVINCE

Abstract

This article aimed to 1) study the context of community-based agrotourism in model communities and the overall agrotourism context of Nakhon Nayok Province
2) study the factors influencing safe agricultural tourism through community-based agrotourism in Ban Na District, Nakhon Nayok Province and 3) create a model for safe agricultural tourism through community-based agrotourism in Ban Na District, Nakhon Nayok Province. This research employed a mixed-methods approach, integrating both qualitative and quantitative methodologies. The qualitative research involved 21 key informants using in-depth interviews, with data analyzed through content analysis.
For the quantitative part, the sample consisted of 100 tourists who visited Nakhon Nayok Province. Data were collected using a structured questionnaire and analyzed using frequency, percentage, mean, and standard deviation. The research results were found as follows;

1) The context of agrotourism in model communities and in Nakhon Nayok Province involves the utilization of local resources and identity, with active community participation. Development is integrated among agriculture, culture, and tourism, with the community serving as the main manager. Local resources and indigenous knowledge form the foundation, complemented by the use of technology and networks.      

2). The factors influencing safe agricultural tourism through community-based agrotourism in Ban Na District, Nakhon Nayok Province include the abundance of natural resources, local culture and traditions, community lifestyle, political and administrative structures, economy, social dynamics, networking, and community participation processes.       

3) The model for safe agrotourism through community-based agrotourism comprises six key components: participatory and experiential involvement, community-centered management, health and safety, integration of local culture and lifestyle, sustainable management, marketing and networking.