FACTORS AFFECTING THE SUCCESS OF HUMAN RESOURCE DEVELOPMENT IN THE DIGITAL AGE OF LOCAL GOVERNMENT ORGANIZATIONS: A CASE STUDY OF PETCHABUN PROVINCE

Abstract

This research aimed to 1) study the level of success in human resource development in the digital age of local administrative organizations in Phetchabun Province, 2) investigate the factors affecting the success of human resource development in the digital age of local administrative organizations in Phetchabun Province, and
3) study the recommendations for human resource development in the digital age of local administrative organizations in Phetchabun Province. This research employed
a mixed-methods quantitative approach with data collected from a sample of 340 participants and used structural equation modeling analysis with a ready-made statistical program as well as qualitative research with a field study conducted by in-depth interviews with 16 key informants to confirm the model after the quantitative data analysis.

The research results indicate that the success level of human resource development in the digital age of local administrative organizations in Phetchabun Province is focused on the management of people, giving importance to personnel, emphasizing self-worth, and selecting people who are appropriate based on each individual’s abilities. The factors affecting the success of human resource development in the digital age of local administrative organizations in Phetchabun Province include the importance of government officials acting as good examples and maintaining the image of the government and ethical standards being applied in the work of officials by emphasizing the virtue of government officials. The recommendations for human resource development in the digital age of local administrative organizations in Phetchabun Province are to set guidelines and give importance to budget planning and implementation of plans to enhance capabilities, give importance to personnel development, supervise, monitor and evaluate performance results every quarter, solve problems systematically, and build technological skills.