COMPERITIVE STRATEGIES OF SMALL RETAIL STORE OPERATORS IN PATHUM THANI MUNICIPALITY, MUEANG DISTRICT, PATHUM THANI PROVINCE

Abstract

This Article aimed to study 1) To study general store information that affects the competitive strategies of small retail store operators in Pathum Thani Municipality, Mueang District, Pathum Thani Province. and 2) To study the competitive strategies of small retail store operators in Pathum Thani Municipality, Mueang District, Pathum Thani Province.

This research is a quantitative research. The tools used to collect data include questionnaires. Statistics used in data analysis include frequencies, percentages, averages, and inferential statistics. Test for differences in group average scores, etc. the sample was…400…...They was selected by Most are female. Are between 30-39 years old and have a high school education/vocational certificate. Most of them have sales per month. 10,001-20,000 baht. Most have a business period of 5-10 years. Most have expenses in buying and selling products of 5,001-10,000 baht and most sell Food and Drink Competitive strategies of small retail store operators in Pathum Thani Municipality, Mueang District, Pathum Thani Province  Overall, it is at a high level.  the instrument for collecting data was The tools used to collect data include questionnaires. Statistics used in data analysis include frequencies, percentages, averages, and inferential statistics. Test for differences in group average scores, etc.Analysis data by Descriptive statistics and Content Analysis. The research results were found as follows;

          Summary of the overall research results on the competitive strategies of small retail business operators in Pathum Thani Municipality, Mueang District, Pathum Thani Province, which the research found that the operators have positive opinions on the overall competitive strategies. Statistically significant, which is important information for planning and operating retail businesses. In addition, the results of the research indicate the importance of competitive strategies to create differences. This may be something that retail entrepreneurs should give importance to in planning and implementing various activities in creating strategies, ...