Editorial

Editor

Peer Reviewers

Content

Full Paper

Consumer Empowerment in Pre and Post-Digital Eras: A Conceptual Review, Framework for Purchase Intention, and Implementation Approaches

1-26

LINE OA Strategy to Increase Sales on Websites in Dental Equipment Distribution Businesses

27-45

The Effects of Brand Loyalty, Brand Image, and Service Quality on the Intention to Repurchase Car Insurance Online

46-61

Marketing Mix and Customer Satisfaction Affecting Customer Purchase Intention of Uttaradit Durian

62-82

The Relationship between Online Influencers' Strategies and Cosmetics Purchasing Behavior of Consumers in Central Thailand

83-102

Lifestyles and Sustainable Marketing Strategies Affecting the Decisions to Purchase Eco-Friendly Products in Nonthaburi Province

103-122

Factors Affecting the Decisions to Use an Online Medical Consultation Mobile Application in Nonthaburi Province

123-140

Innovation Development to Enhance 21st Century Work Skills Based on Gemba Walk Principle of Service Staffs in the Shopping Center

141-161

Effects of Human Resource Management on Employee Performance in Hotels: A Case Study of Nonthaburi Province

162-178

Guidelines for Developing The Potential of Accounting Practitioners at Autonomous Universities and Public Universities in The Digital Age

179-204

The Influence of Soft Skills on Job Performance and Career Success of Thai Service Employees in the Context of Sustainable Development

205-228

Factors for Success of Processed Food Business Operators in Bangkok Area

229-249

Development of Value-added Functional Products to Future Food from Kai Pam (Wolffia) in the Food Producer Groups in Chiang Rai Province

250-265

Consumer Decision-Making in Selecting Home-Based Elderly Care Services as a Business in Khon Kaen Municipality

266-284

The Impact of Dividend Policy and Financial Structure on the Profitability of Companies Listed on the Stock Exchange of Thailand: Industrial Products Group

285-302

The Impact of Operating Efficiency and Revenue Quality on the Profitability of Consumer Goods Companies Listed on the Stock Exchange of Thailand

303-320

The Influence of Financial Efficiency on Stock Prices: Empirical Evidence from Listed Companies in the Property and Construction Industry on the Stock Exchange of Thailand

321-343

The Efficiency of Accounting Information Systems and the Quality of Accounting Information Affect the Decision-Making of SME Executives

344-358

The Influence of Motivation on the Satisfaction Thai of Tourists Travelling to Nan Province

359-379

A Study of Knowledge and Understanding of Travel Expense Regulations and Problems in Preparation of Travel Expense Documents for Staff at Maejo University, Chiang Mai Province

380-396