Factors Affecting the Decisions to Use an Online Medical Consultation Mobile Application in Nonthaburi Province

Abstract

              This study aimed to examine the influence of technology acceptance, system quality, and service quality on the decision to use mobile applications for online medical consultation in Nonthaburi Province. The sample comprised 236 residents who had used at least one such application within the past six months⁹. Data analysis utilized multiple regression analysis.

              The findings revealed that the predictors collectively explained 87.1% of the variance in usage decisions. Factors showing a positive and statistically significant influence were led by Ease of Use (Beta = 0.366), Reliability (Beta = 0.228), and Effort Expectancy (Beta = 0.195). Conversely, the Tangibles dimension of service quality showed a significant negative influence. The results indicate users prioritize the system's convenience, security, and the quality of the service experience over tangible aspects. These findings guide the development of digital healthcare strategies for sustainable utilization.