Factors for Success of Processed Food Business Operators in Bangkok Area

Abstract

              The objectives of this research were: 1) to examine the influence of personal factors of entrepreneurs on the success of processed food businesses in Bangkok, 2) to investigate organizational factors affecting the success of processed food businesses, and 3) to study environmental factors influencing the success of processed food businesses. This quantitative study employed a structured questionnaire to collect data from 307 entrepreneurs. The instrument demonstrated a reliability coefficient of 0.96. Data were analyzed using t-test, F-test, and multiple regression analysis at the significance level of .05.

              The findings revealed that most respondents were female, aged between 30–39 years, held a bachelor’s degree, operated businesses for 6–10 years, invested between 500,001–1,000,000 baht, obtained funding through joint ventures with friends, and had a vision emphasizing business adaptation to changing economic and business conditions. The results further indicated that: 1) different personal factors of entrepreneurs had no significant influence on business success; 2) organizational factors, including people, tasks, structure, and technology, significantly influenced business success at the .05 level; and 3) environmental factors, namely politics, economics, society and culture, and technology, significantly influenced business success at the .05 level.