Vol. 15 No. 1 (2020): January - June 2020

View Vol. 15 No. 1 (2020): January - June 2020

Published: 30.06.2020

Full Issue

FULL ISSUE

Research Articles

The INFLUENCES OF ADOPTION PREPARATION OF THE UPDATE OF THAI ACCOUNTING STANDARDS (TAS) AND THAI FINANCIAL REPORTING STANDARDS (TFRS) ON JOB SUCCESS OF ACCOUNTING DEPARTMENT : AN EMPIRICAL INVESTIGATION OF THAI-LISTED FIRMS

Pannarai Lata

1-15
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The ANALYSIS RELATIONSHIPS BETWEEN COMPETENCY FACTORS AND INNOVATION ORGANIZATION TO ORGANIZATION SUPPORT MEDIATOR OF UNIVERSITY EMPLOYEES OF SRINAKHARINWIROT UNIVERSITY

Supichet Tong-on, Prasopchai Pasunon

16-25
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THE DESIGN SYSTEM OF SEAUSEAW-SHIRT FOR CUSTOMER REQUIREMENT ANALYSIS OF BANMAUNGLAUNG TEXTILE COMMUNITY ENTERPRISE, AMPHUR HAUYTAPTAN, SISAKET PROVINCE

Lattagarn Kuikaew, Panida Panichkul

26-38
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ANALYSIS OF STORE MAINTENANCE MANAGEMENT IN RETAIL CHAIN OPERATION THE CASE OF TRUE CORPORATION PUBLIC COMPANY LIMITED

Sukit Sawathsangson, Chanchai Bunchpattanasakd

39-57
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THE EFFECT OF BRAND IMAGE AND INTEGRATED MARKETING COMMUNICATION ON THE PURCHASE DECISION OF DRIKING WATER AMONG CONSUMERS IN BANGKOK

Donlaya Kaewtuptim, Nartraphee Tancho

58-74
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Academic Articles

MODERN ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT IN AN ORGANIZATION

Tosaporn Mahamud, Manas Suttikan

75-89
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Book Review

BOOK REVIEW: MULTIVARIATE DATA ANALYSIS

Krit Jarinto

90-92
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