Vol. 10 No. 2กรกฎาคม-ธันวาคม (2024): Journal of Logistics and Supply Chain Operations

View Vol. 10 No. 2กรกฎาคม-ธันวาคม (2024): Journal of Logistics and Supply Chain Operations

Published: 2024-09-17

Full Issue

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Research Article

A Selection of Suitable Digital Platforms for Direct Marketing of Tubtim-Chan Rose Apple Farmers in Thailand Using the Fuzzy Analytic Hierarchy Process

Natapat Areerakulkan, Somying Ngarmpornprasert

5-21
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The Dvelopment of Pototype Pckaging for Ban Chiang Krom Rice Community Enterprise Poducts in The Form of Souvenirs with a Local Identity

Pattaravis Yoowattana, Hathaipan Soonthornpipit, Pannawat Chuvichian, Pachoke Lert-asavapatra, Sirinya Siriyanun

22-37
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Adaptation of Road Goods Transportation Entrepreneurs to Enhance Firm’s Performance in the Eastern Economic Corridor (EEC) Areas of Thailand

Piyamas Klakhaeng

38-55
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Impact of Brand Image, Brand Self Expressiveness and Brand Engagement on Purchase Intention: The Mediator Role of Brand Love

Tomnak Mahothan, Thongchai Srivardhana, Chonlada Sajjanit, Thirarut Worapishet

56-71
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Antecedents Affecting Performance of the Logistics Services Providers in Thailand

Rakkhwan Sarawasee, Anong Taiwan

72-90
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Casual Model Development for Severity of Motorcycle Accidents: The Industrial Area of Eastern Economic Corridor (EEC)

Somrudee Klinhom, Pairoj Raothanachonkun

91-104
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Supply Chain Management of Safe Vegetable with SCOR Model: A Case Study of a Large Farm Group Lom Sak District, Phetchabun Province

Puntarika Sukonthasing

105-121
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Logistics Capabilities, Supply Chain Agility and Collaboration are Affecting the Pallet Pooling Business Service Quality in Thailand

Pakaporn Phongthong, Preecha Vararattanachai

122-139
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The Analytic by Strategic Tools “SWOT- 5 Force Model- Ansoff Matrix -Value Chain” to Design and Develop the Business Model Canvas for the Women’s Career Development Enterprise Group, Pak Kret District, Nonthaburi Province

Sedthapoom Thoucharee

140-157
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The Comparison of Demand Forecasting Models in Electrical Appliance and Electronic Products Retail Business in Thailand

Thanapon Sarika, Anirut Kantasa-ard, Paronkasom Indradat

158-176
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