Factors Influencing the Performance of the Organic Agricultural Supply Chain in Southern Thailand
DOI:
https://doi.org/10.53848/jlsco.v12i2.298390Keywords:
Production management, Collaboration, organic certification, Differentiation strategy, Customer responsiveness, Supply chain performance Structural equation modelingAbstract
This study aims to (1) examine the factors influencing the performance of organic agricultural supply chains in Southern Thailand, and (2) test the causal relationship model among these factors using Structural Equation Modeling (SEM). The research adopts a quantitative approach, collecting data from 400 organic farmers. Data were analyzed using descriptive statistics and inferential statistics, including Confirmatory Factor Analysis (CFA) and Structural Equation Modeling. The results indicate that the model demonstrates a good fit with the empirical data (χ²/df = 1.067, GFI = 0.929, CFI = 0.996, RMSEA = 0.013, SRMR = 0.074). All latent constructs exhibit acceptable levels of validity and reliability. The findings reveal that production management, collaboration, organic certification, differentiation strategy, and customer responsiveness have significant positive effects on supply chain performance. In terms of effect size, production management has the strongest influence (β = 0.483), followed by collaboration (β = 0.399), organic certification (β = 0.307), differentiation strategy (β = 0.270), and customer responsiveness (β = 0.219), respectively. Collectively, these variables explain 73.60% of the variance in supply chain performance (R² = 0.736). The findings suggest that the performance of organic agricultural supply chains is driven by a systemic mechanism arising from the integration of multiple critical factors, which together enhance efficiency in terms of cost, quality, speed, and flexibility. This, in turn, strengthens competitiveness and long-term sustainability. Notably, the study identifies production management as the most influential factor, which differs from prior research, and highlights the expanded roles of collaboration and organic certification as strategic mechanisms within the supply chain.
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