DEVELOPMENT OF MODERN FARMERS TO RAISE THE LEVEL OF BEING AN AGRICULTURAL BUSINESS ENTREPRENEUR IN THE AREA OF SURAT THANI PROVINCE

Abstract

This research article aims to: 1) Analyze modern farmers, 2) Develop modern farmers, and 3) establish networks for developing modern farmers to elevate them to agricultural business entrepreneurs in Surat Thani Province. This study employed a mixed-methods research approach. The quantitative research utilized questionnaires with a sample group of farmers in Surat Thani Province, totaling 351 respondents according to Krejcie and Morgan's sample size table. Data analysis involved calculating percentages, means, and standard deviations. The qualitative research employed in-depth interviews with 22 key informants selected through purposive sampling, with data analyzed using inductive analysis. The action research component involved purposive selection of target groups, including agricultural business entrepreneurs, modern farmers, and relevant agricultural agencies, totaling 30 participants, with triangulation analysis employed. The research findings revealed that: 1) Modern farmers integrate traditional wisdom with advanced technology, transforming from conventional producers to visionary agricultural business entrepreneurs who utilize precision agriculture technology to enhance efficiency and reduce costs. 2) The development of modern farmers to elevate them to agricultural business entrepreneurs in Surat Thani Province, encompassing all four dimensions-sustainability of agricultural business entrepreneurs, knowledge, skills and methods, skill development for farmers to become entrepreneurs, and agricultural technology and innovation skills-was rated at a high level. 3) Network creation serves as a crucial mechanism for elevating Thai farmers to become capable and sustainable agricultural business entrepreneurs. These networks function as ecosystems conducive to growth and development by connecting stakeholders from government, private sector, educational institutions, and communities. This integration helps strengthen capabilities for conducting agricultural business efficiently and sustainably.