IDENTITY, IMAGE COMMUNICATION AND SELF-CREATION VIA ONLINE MEDIA OF TUTORING INSTITUTE TEACHER

Abstract

The purpose of this research to study the core content of identity and image reflected through the presentation of teachers in tutoring institutes. To study the methods of creating the identity of teachers in tutoring institutes with a large number of followers. Employing a qualitative research approach, data will be collected from online media platforms, specifically Facebook and TikTok, of tutoring institute teachers who communicated during the years 2022-2023. This will involve 6 channels. Additionally, interviews will be conducted with three tutoring institute teachers who have a follower count of 100,000 or more. Data analysis will involve coding and recording content that reflects the research objectives. This information will then be compiled and categorized. Subsequently, conclusions will be drawn, and the findings will be presented in a descriptive. The research findings revealed the following. 1) The online identity of tutoring institute teachers demonstrated 5 aspects: 1.1) Professional honesty, 1.2) Clear gender identity, 1.3) Creative personality identity, 1.4) Performance identity, and 1.5) Modern identity incorporating technology. 2) The self-image of tutoring institute teachers as presented online was identified in five aspects: 2.1) Openness and Sincerity, 2.2) Professional appearance, including bright and formal attire, 2.3) Image of resilience and determination, 2.4) Image of gratitude, and 2.5) Image of contributing to society. 3) 6 strategies were identified for building the identity of tutoring institutes: 3.1) Establishing a clear goal to become an online tutoring instructor, 3.2) Maintaining consistency in self-presentation, 3.3) Delivering content that enhances language knowledge quickly and concisely, 3.4) Highlighting the unique identity of tutoring institute teachers, 3.5) Valuing their work and fostering strong relationships with followers, 3.6) Acting as a guiding figure to lead students toward sustainable success in communication.