THE INFLUENCE OF STRATEGIC LEADERSHIP ON THE COMPETITIVE ADVANTAGE OF TUTORIAL SCHOOL BUSINESSES IN NORTHEASTERN THAILAND: THE MEDIATING ROLE OF ORGANIZATIONAL AGILITY
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Abstract
This research aimed to: 1) Examine the levels of strategic leadership, organizational agility, and competitive advantage among tutorial school businesses; 2) Investigate the influence of strategic leadership on competitive advantage; and 3) Explore the mediating role of organizational agility in the relationship between strategic leadership and competitive advantage among tutorial school businesses in Northeastern Thailand. This quantitative study employed a multi-stage sampling technique to select 258 tutorial school entrepreneurs in Northeastern Thailand. The research instrument was a questionnaire measuring strategic leadership, organizational agility, and competitive advantage using a five-point Likert scale. The index of item-objective congruence ranged from 0.66 to 1.00, and the overall reliability coefficient was 0.947. Data were analyzed using mean, standard deviation, Pearson’s correlation coefficient, and mediation analysis through regression-based path analysis. The results showed that: 1) Strategic leadership ( = 4.25, S.D. = 0.582), organizational agility (
= 4.31, S.D. = 0.604), and competitive advantage (
= 4.37, S.D. = 0.586) were all rated at a high level; 2) Strategic leadership had no direct effect on competitive advantage (B = -0.010, p > .05); and 3) Organizational agility fully mediated the relationship between strategic leadership and competitive advantage (B = 0.763, p < .05). These findings suggest that organizational agility plays a crucial role in transforming strategic leadership into sustainable competitive advantage for tutorial school businesses in Northeastern Thailand.
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References
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