DEVELOPMENT OF STORYTELLING-BASED VERTICAL VIDEO CONTENT TO PROMOTE LEISURE SKILL AWARENESS AMONG UNDERGRADUATE STUDENTS

Abstract

This research article aims to: 1) Develop vertical video content using storytelling techniques to promote the perception of quality leisure-time skills; 2) Investigate viewers' perception of these skills; and 3) Examine user satisfaction. Utilizing a research and development (R&D) design, the study sampled 385 undergraduate students from Srinakharinwirot University (Prasarnmit and Ongkharak campuses). The sample size was determined using Cochran’s formula for an unknown population, and participants were recruited via volunteer sampling, specifically selecting those who had watched all eight episodes of the developed content. The research instruments included: 1) Eight vertical video clips evaluated for content validity and quality by experts; 2) A leisure-time skill perception questionnaire (reliability = 0.94); and 3) A satisfaction evaluation form (reliability = 0.92). Data were analyzed using mean and standard deviation. The findings revealed that: 1) Experts rated the overall content and presentation quality of the developed vertical videos at a good level; 2) Viewers' perception of leisure-time skills after watching the videos was overall at a high level; and 3) Overall satisfaction with the developed content was at the highest level.