MANAGEMENT FACTORS AFFECTING THE SUCCESS OF AESTHETIC CLINICS IN THAILAND

Abstract

This study aimed to investigate the current status of management factors and clinic success, as well as to examine the management factors influencing the success of aesthetic clinics in Thailand. The sample consisted of 364 representatives of aesthetic clinics selected using cluster sampling. The research instrument was a questionnaire on management factors affecting clinic success. Data were analyzed using frequency, percentage, mean, standard deviation, and multiple regression analysis. The results revealed that the overall level of management factors was at the highest level ( = 4.34, S.D. = 0.05), while the overall level of clinic success was also at the highest level ( = 4.22, S.D. = 0.11). The results of multiple regression analysis indicated that management factors collectively explained 7.6% of the variance in clinic success, with statistical significance at the .001 level. The factors that positively influenced clinic success were equipment and management methods. When considering individual factors, the equipment factor explained 5.7% of the variance in clinic success (p < .001), with the use of advanced medical technologies exerting a positive influence on clinic success. In addition, the management methods factor explained 2.8% of the variance in clinic success (p < .01), and the comprehensive analysis of strengths, weaknesses, opportunities, and threats (SWOT analysis) was found to have a positive effect on clinic success.The findings highlight the importance of integrating advanced medical technologies with strategic management tools, particularly SWOT analysis, to identify market gaps and enhance organizational adaptability. Such integration is a key driver of sustainable success and competitive advantage for aesthetic clinics in Thailand.