DEVELOPMENT OF A BAN MAYING WISDOM-BASED CREATIVE HANDICRAFT LEARNING MODEL AND FACTORS AFFECTING STUDENT TEACHERS’ CREATIVITY THROUGH THE COACHING PROCESS

Abstract

The objectives of this research were to: 1) Synthesize the body of knowledge regarding Ban Maying pottery wisdom in collaboration with local sages, and develop a creative handicraft learning model integrated with a coaching process for student teachers; 2) Investigate the effects of using the learning model on the active learning management competencies and innovative handicraft design skills of Industrial Arts students; and 3) Analyze factors affecting the development of creativity and the role transformation from instructor to coach among the students. The target group, selected via purposive sampling, consisted of 17 Industrial Arts students at Nakhon Si Thammarat Rajabhat University enrolled in the second semester of the 2025 academic year. The experiment was conducted over a period of 12 hours. Research instruments included competency-based lesson plans, a coaching manual, and an innovation assessment form. Data were analyzed using mean, standard deviation, t-test, effect size (Cohen’s ), and Stepwise Multiple Regression Analysis. The results revealed that: 1) The efficiency (E1/E2) of the learning model was 86.40/88.15, which was higher than the established criterion of 80/80; 2) After the experiment, the students’ scores in active learning management competencies and creativity were significantly higher than before the experiment at the .01 level, with a very high effect size ( = 2.15); and 3) The predictive factor analysis indicated that “Proactive Coaching Skills” (X₁) and “Awareness of Local Wisdom Value” (X₂) were predictor variables that jointly explained 72.50% of the variance in creativity (Y) (R² = .725) at the .05 significance level. The standardized prediction equation was Z_Y = .542 (Z_X1) + .418 (Z_X2), indicating that coaching serves as a crucial mechanism in effectively transforming local wisdom knowledge into pedagogical innovation.