INTEGRATION OF DIGITAL TECHNOLOGY AND SUSTAINABILITY ON THE EFFECTIVENESS OF PUBLIC SERVICE DELIVERY OF MUNICIPALITIES IN PATHUM THANI PROVINCE

Abstract

This research aims to 1) Study the level of effectiveness of new public service delivery focusing on technology and sustainability, 2) Analyze the impact of digital technology and sustainability on the effectiveness of new public service delivery, and 3) Propose guidelines for improving the effectiveness of municipal public service delivery in Pathum Thani Province. This is a mixed-methods research combining quantitative and qualitative approaches. The population consisted of 370,162 people aged 18 years and older residing in municipalities in Pathum Thani Province. A multi-stage sampling method was used, selecting 400 individuals using Taro Yamane's formula. Research instruments included questionnaires and in-depth interviews. Quantitative research was analyzed using percentages, means, standard deviations, and multiple regression analysis. Qualitative research was analyzed through interviews, presented in a descriptive analysis format. The research findings revealed that 1) The overall effectiveness of municipal public service delivery in Pathum Thani Province was high; 2) The overall integration of digital technology and sustainability in municipalities in Pathum Thani Province was high; and 3) The guidelines for improving the effectiveness of municipal public service delivery in Pathum Thani Province are predictive. The overall effectiveness of municipal public services in Pathum Thani Province is 58.5%. The success of government agencies in integrating sustainability with digital technology begins with controlling and managing what can be measured most concretely: "resources." This is a crucial piece of knowledge confirming that the effectiveness of modern public services must be measured by the ability to manage resources to maximize benefits for both the public and the world simultaneously.