DEVELOPMENT OF MULTIMEDIA TO PROMOTE CHINESE COMMUNICATION SKILLS ON FOOD AND BEVERAGE FOR SECONDARY GRADE 1 STUDENTS

Abstract

This research article aimed to: 1) Develop multimedia materials to enhance Chinese communication skills on the topic of food and beverages for Grade 1 students; 2) Compare the Chinese communication skills of students who learned through multimedia materials before and after instruction; 3) Compare the Chinese communication skills between students who learned through multimedia materials and those who received traditional instruction; and 4) Investigate students’ satisfaction toward the multimedia materials. The sample group consisted of Grade 1 The population consisted of 413 first-year secondary school students from two private schools offering Chinese language courses in Patong Subdistrict, Hat Yai District, Songkhla Province: Patong Wittaya Foundation School and Song Saeng Wittaya School. The sample consisted of 55 first-year secondary school students from Patong Wittaya Foundation School, second semester, academic year 2025, This research, conducted using multi-stage random sampling, is a research and development study employing a single-group experimental design with pre- and post-test measurements. The research instruments included multimedia materials, lesson plans, a Chinese communication skills test, and a satisfaction questionnaire. The statistics used for data analysis were mean, standard deviation, dependent samples t-test, and independent samples t-test. The findings revealed that the developed multimedia materials, consisting of texts, graphics, animations, audio, and videos, achieved an efficiency of 75.09/75.39, which was higher than the established criterion of 75/75. Students who learned through multimedia materials demonstrated significantly higher Chinese communication skills after instruction than before instruction at the .05 level of significance. In addition, their communication skills were significantly higher than those of students who received traditional instruction at the .05 level. Furthermore, students’ overall satisfaction with the multimedia materials was at a high level, with a mean score of 4.49. This demonstrates that multimedia effectively promotes learning and develops students' skills.