INTEGRATING LOCAL WISDOM WITH MODERN SUPPLY CHAIN MANAGEMENT FOR SUSTAINABILITY: A CASE STUDY OF NAN-MALT COMMUNITY ENTERPRISE, NAN PROVINCE

Abstract

This study aims to 1) Examine the supply chain of Nan-Malt Community Enterprise in Nan Province based on the SCOR Model framework, and 2) Analyze the integration of local wisdom with modern management to achieve sustainability. Data were collected through in-depth interviews with 15 key informants, including enterprise leaders, government officials, and experts. The study employed content analysis and data triangulation to ensure research trustworthiness. The empirical findings reveal that the enterprise has distinct competitive advantages, specifically in operational flexibility, robust community-based partnership networks, and the production of unique, high-quality artisanal goods. However, critical weaknesses were identified on underdeveloped information technology systems, production capacity constraints, and a significant degree of individual dependency within the workforce. To address these challenges and ensure long-term viability, the study identifies six primary driving strategies: community-based partnership development, the synthesis of modern technology and local wisdom, a strategic transition toward a Business-to-Business (B2B) model, flexible labor management aligned with agrarian lifestyles, circular resource management, and value-based storytelling. Significant tangible outcomes substantiate the efficacy of these strategies. 1) The value of local wheat increased more than tenfold through processing certified by Food and Drug Administration (FDA) and Good Manufacturing Practice (GMP) standards. 2) The enterprise secured consistent revenue streams from the B2B sector, which currently accounts for 50-60% of total income. 3) The implementation of a Zero Waste circular economy approach converting production residues into animal feed and organic fertilizer substantially minimized costs and environmental externalities. The knowledge gained is the 3I Model, which shows that community enterprises can achieve sustainability by combining local wisdom with modern management, and each dimension of sustainability complements each other in its application to other community enterprises.