GUIDELINES FOR DEVELOPMENT ERA DIGITAL LEADERSHIP TO ENHANCE COLLABORATIVE WORK OF SCHOOL ADMINISTRATORS IN SAI NGAM DISTRICT UNDER THE OFFICE OF KAMPHAENG PHET PRIMARY EDUCATIONAL SERVICE AREA 1

Abstract

This research article aimed to: 1) examine digital leadership for enhancing collaborative work among school administrators; 2) compare digital leadership classified by school size and work experience; 3) propose guidelines for developing digital leadership to strengthen collaborative work; and 4) evaluate the proposed guidelines for developing digital leadership among school administrators. The sample consisted of 217 school administrators and teachers in the 2025 academic year. The research instruments included a questionnaire, a focus group discussion record form, and a quality assessment form. Data were analyzed using frequency, percentage, mean, standard deviation, Independent Samples t-test, and One-way ANOVA.

          The findings revealed that: 1) overall digital leadership was at a high level, with the highest mean score in excellence in using technology for learning; 2) when comparing digital leadership by work experience and school size, statistically significant differences were found overall; 3) the guidelines for developing digital leadership should emphasize establishing a clear digital vision, systematic use of technology, promoting personnel participation, and administration based on moral principles, with administrators effectively communicating the digital vision to ensure shared understanding across the organization; and 4) The guidelines for developing digital-age leadership to enhance collaborative work revealed that the overall mean and standard deviation of feasibility and appropriateness were at a high level. The aspect that received the highest evaluation was appropriateness, followed by feasibility, respectively.