STRATEGIES FOR SCHOOL ADMINISTRATION TOWARD BECOMING A HAPPY ORGANIZATION UNDER THE SECONDARY EDUCATIONAL SERVICE AREA OFFICE NAKHON SI THAMMARAT

Abstract

The objectives of this research were 1) Study The current and desired state of school administration towards becoming a happy organization, 2) Develop strategies for school administration towards becoming a happy organization, and 3) Verify the strategies. The research employed a mixed-methods approach. Phase 1 involved reviewing relevant documents, concepts, theories, and research, as well as in-depth interviews with five key informants and a sample of 353 administrators, teachers, and educational personnel. A questionnaire distributed online was used to collect data. Data was analyzed using basic statistics and the modified PNI coefficient to identify strategic needs. Phase 2 involved a SWOT-TOWS matrix analysis, drafting the strategies, and conducting an expert seminar with nine participants to confirm their accuracy and appropriateness. Phase 3 involved verifying the strategies through focus group discussions with 12 administrators and practitioners to assess their feasibility and usefulness. The research findings revealed that: 1) The current state of school administration towards becoming a happy organization, overall, is at a moderate level ( = 3.26, S.D. = 0.57). The desired state, overall, is at the highest level ( = 4.76, S.D. = 0.57), and the overall needs have a PNI index of 0.47. 2) Strategies for school administration towards becoming a happy organization include: 1) developing teamwork; 2) creating an atmosphere of respect and encouragement; 3) Developing and supporting personnel; 4) Creating a happy learning environment; and 5) Promoting sustainable development. 3) The results of the evaluation of the strategies for school administration towards becoming a happy organization showed that their accuracy, appropriateness, feasibility, and usefulness had the highest average scores.