KNOWLEDGE MANAGEMENT IN ELEPHANT CARE FOR PROMOTING COMMUNITY-BASED TOURISM IN KANCHANADIT DISTRICT, SURAT THANI

Abstract

This article aims to develop community tourism routes linked with knowledge about elephant caregiving in Kanchanadit District, Surat Thani Province. This is a qualitative research study involving three groups of informants: 1) Elderly community sages or experienced elephant mahouts, totaling 5 persons; 2) Heirs in mahout families who have inherited stories about elephant caregiving, totaling 5 persons; and 3) Thai tourists, totaling 8 persons, making a total of 18 participants. Data collection was conducted through interviews and focus group discussions. The credibility of the data was verified using triangulation, and data analysis was performed using content analysis. The findings reveal that the community tourism routes connected with knowledge of elephant caregiving encompass three aspects: Firstly, the history of the elephant community in Kanchanadit District plays a significant role in the villagers’ way of life, especially in agriculture, transportation of wood, and agricultural products. Secondly, the relationship between people and elephants is a bond rooted in emotional attachment and mutual dependence. Thirdly, regarding elephant caregiving, traditional knowledge about caring for elephants has been passed down for generations. Mahouts and caretakers possess a deep understanding of the natural behavior and needs of elephants, including providing suitable food, health care, disease prevention, and creating an environment conducive to their natural living. Furthermore, community tourism development should emphasize authenticity and true community identity by focusing on environmental conservation and preserving traditional ways of life. Promoting species and natural conservation in a sustainable manner is also vital to ensure the longevity of both the community and the environment. Overall, the research findings highlight the importance of learning-based tourism and community-based tourism. These forms of tourism not only contribute to sustainable tourism development but also support the conservation of natural resources and local cultural heritage in Kanchanadit District, Surat Thani Province.