VALUE CHAIN MANAGEMENT AFFECTING OPERATIONAL EFFICIENCY OF NYPA PALM PRODUCTS IN CHIAN YAI DISTRICT NAKHON SI THAMMARAT PROVINCE

Abstract

This research aims to: 1) study the characteristics of value chain management for Nypa palm products and 2) develop a value chain management model appropriate for the community context. The study utilizes a Participatory Action Research (PAR) approach incorporating both quantitative and qualitative methods. The sample size consists of 400 individuals drawn from a total population of 2,512. The findings reveal that the majority of respondents are male aged 50–59 with an education level below a bachelor's degree and a monthly income of less than 10,000 THB. Their primary occupation is farming specifically focusing on agriculture. Nypa palm is a densely distributed local plant within the community however there is a lack of systematic product management. Current value chain management is characterized by a traditional approach relying on local natural resources and household labor. The upstream stage focuses on sourcing locally available natural raw materials. The midstream stage involves production and processing using local wisdom. The downstream stage emphasizes distribution within the community and local markets. The analysis of the Nypa palm value chain highlights the potential for value addition and long-term community sustainability. Furthermore a community value chain management model was developed consisting of three core components sustainable raw material management development of production and processing through appropriate technology and marketing and value creation within the community. To successfully enhance the operational efficiency of Nypa palm products success depends not only on production (primary activities) but also on robust support from infrastructure and technology (support activities). These elements must work in tandem to maximize product value.