GUIDELINES FOR INTEGRATING THE FOUR NOBLE TRUTHS INTO THE STRATEGIC DESIGN PROCESS TO ENHANCE COMMUNITY PRODUCTS
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Abstract
This research aims to: 1) Analyze and synthesize the Buddhist principles of the Four Noble Truths to formulate a conceptual framework for application in the strategic design process of community products; 2) Propose guidelines for integrating the Four Noble Truths into the strategic design process to elevate community products tangibly and practically; and 3) Develop key performance indicators to evaluate the effectiveness of these guidelines. This study employed a mixed-methods research design. For the qualitative component, key informants comprised seven experts in strategic design, community product development, Buddhism, and ten community producer representatives. Research instruments included semi-structured in-depth interviews, analytical observation, relevant documents, and literature synthesis. The qualitative data were analyzed using content analysis and thematic interpretation. The quantitative component utilized the same sample group, with data collected via a 5-level Likert scale questionnaire. Content validity was verified using the Item-Objective Congruence (IOC) index, and the data were analyzed using descriptive statistics. The findings indicate that the most urgent problem is the lack of creative product design that responds to the modern market. Consequently, the researcher has developed a new body of knowledge: the "Four Noble Truths Strategic Design for Community Products (DSNM) Model." This model consists of four stages corresponding to the Four Noble Truths: Dukkha (Problem Analysis), Samudaya (Cause Identification), Nirodha (Objective Formulation), and Magga (Strategic Implementation), which are linked to modern design principles. The developed framework was evaluated as being highly appropriate and feasible. It demonstrates significant potential for promoting cultural identity and value, fostering value-based innovation, and supporting the sustainability of both the products and the community. The model reflects three core attributes: responsive, creative, and sustainable. Furthermore, it fosters community participation, cultivates a sense of shared ownership, and drives community products toward sustainable competitiveness.
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