UTILIZATION OF BATIK SCRAPS WITH QUALITATIVE FUNCTIONAL TRANSFORMATION TECHNIQUES ACCORDING TO THE CREATIVE ECONOMY APPROACH

Abstract

The purpose of this research paper is to study the size of waste batik fabric to design textile housing by converting qualitative product functions into practice (QFD) and to evaluate the satisfaction and forecast of consumers' future image of textile products from new batik scraps. The sample group includes entrepreneurs who produce batik. Distributors and Consumers who participated in the workshop on ancient batik. "Craftsman Teacher" in 2025 56 Collect data through in-depth interviews on developing new production methods using QFD techniques and satisfaction assessments. 225 participants of Crafts Bangkok 2025 from the concept of "Weaving Past to the Future" using a simple random method. The results of the research show that the size of a large amount of waste batik fabric in the local area can be used to design textile housing by converting qualitative product functions into practices, which will reduce the cost of raw materials in production and help create new market opportunities among environmentally conscious consumers. Entrepreneurs can solve the problem of a large amount of waste fabric from batik sewing to generate additional income, and consumer satisfaction appears in three independent variables: added value, contemporary textile products, and social responsibility. 75.7%, which will help create a competitive advantage in the market. It also preserves the wisdom of batik to survive and create a sustainable foundation for economic growth in the textile industry.