HUMAN CAPITAL MANAGEMENT STRATEGY TO BECOME AN INNOVATION ORGANIZATION : A CASE STUDY IN BANGKOK METROPOLITAN ADMINISTRATION

Abstract

In this research investigation, the three objectives are as follows. The researcher examines 1) To study the human capital management strategies of Bangkok Metropolitan Administration (BMA) towards becoming an innovative organization 2) To compare the factors affecting the human capital management strategies of the BMA ; and proposes 3) To propose guidelines for developing human capital management strategies of the BMA.The technique of quantitative research was employed with the sample population of 312 subjects. The sample size was determined using the Krejcie and Morgan formula. The method of probability sampling was employed to select samples at the level of individual units using the technique of stratified random sampling from each agency by the method of simple random sampling. The research instrument was a questionnaire. Data were collected from February 14 to 29, 2024. Data collected were analyzed using inferential data analysis methods. Findings showed the personal characteristics of the sample population who worked at the BMA as follows. The highest proportion were females, aged between 35 and 44 years, with a Bachelor’s degree. They were in the position of practitioner. Work experience was between three to ten years. The overall human capital management strategy of the BMA towards becoming an innovative organization in almost every aspect has been implemented at a good level. For the factors affecting the human capital management strategy towards becoming an innovative organization, it was found that knowledge had a very good effect. There are 6 approaches to developing human capital management towards becoming an innovative organization as follows: 1) There should be an agency for innovation creation and development 2) Creating understanding about innovation for personnel 3) Innovative thinking should be promoted as an organizational culture 4) Should "establish an innovation team" 5) To organize an annual innovation contest. 6) Networking and partnerships for innovation creation.