DEVELOPMENT OF A BLENDED LEARNING PROCESS THROUGH ORGANIZING LEARNING ACTIVITIES FOR VIDEO MEDIA PRODUCTION

Abstract

This research aims to 1) Study and develop a blended learning process by organizing learning activities for video production, 2) Assess the effectiveness of a set of blended learning activities, and 3) Summarize knowledge about effective learning activities for video production and the development of learner skills. This study is experimental research and focuses on a population of 20 third-year students majoring in Digital Technology in Mass Communication, selected through purposive sampling. The research instruments include: 1) A test, 2) A learning activity set, and 3) An evaluation form to assess skills development related to the activity set. The findings revealed several key points: 1) The organization of learning activities for video production included: Activity 1: Searching for project topics, which helped develop teamwork skills and yielded positive project outcomes. Activity 2: Choosing work positions based on learners’ interests, which fostered career skills. Activity 3: Gaining insights through real experiences, which enhanced learners' processes for learning and problem-solving skills through practical application. 2) The effectiveness of the learning activity set was notable; students' knowledge and understanding of video production skills improved significantly after the course. The average score after learning was 85.1 points, compared to an average score of 47.7 points before the course. Additionally, learners expressed high satisfaction with the quality of the video media produced during the project. 3) The summary of effective learning activities for video media production and skill development identified three key activities, as described in item 1, essential for enhancing learner skills across various aspects.