THE DEVELOPMENT OF LEARNING ACTIVITIES TO ENHANCE DIGITAL INTELLIGENCE IN UNDERGRADUATE STUDENTS: A CASE STUDY OF SONGKHLA RAJABHAT UNIVERSITY

Abstract

The research aims to: 1) To investigate the level of digital intelligence among undergraduate students. 2) To develop an activity package aimed at enhancing students' digital intelligence., and 3) To examine the effectiveness of the developed activity package in enhancing digital intelligence among students at Songkhla Rajabhat University. The research was conducted in three phases: 1) Investigating the digital intelligence of 400 students selected through purposive sampling, 2) Development a digital intelligence enhancement package involved the creation of 10 activity sets, and 3) Testing the activity set with a sample of 30 students selected via simple random sampling. The participants were randomly assigned to either the experimental group (15 students) or the control group (15 students) using sampling without replacement. The research instruments included a digital intelligence assessment tool and an integrated learning activity set comprising 10 activities. The content validity of these instruments was verified by five experts, whose feedback was used to refine the tools. A try-out was conducted with 15 students from other institutions. Data were analyzed using descriptive statistics, including mean and standard deviation, as well as confirmatory factor analysis. The findings revealed that: 1) The students' digital intelligence was at a high level (mean = 4.24), 2) The digital intelligence enhancement package comprised 10 activities, grounded in the eight core components of digital intelligence outlined by the Child and Youth Media Institute, and 3) The results of using the activity set showed that the digital intelligence quotient scores in the experimental group were significantly higher than those in the control group at a statistical level of .01. It was also found that after the experiment, the experimental group had significantly higher digital intelligence quotient scores than before the experiment at a statistical level of .01.