MANAGEMENT FOR ENHANCING THE OPERATIONAL EFFICIENCY ACCORDING TO STANDARDS CRITERIA OF BOXING CAMPS IN THAILAND

Abstract

This quantitative research aimed to investigate the expected and actual implementation of Muay Thai gym standards and to examine the influence of individual characteristics, organizational attributes, and management factors on the effectiveness of such implementation in Thailand. A total of 310 participants were selected using the Krejcie and Morgan sample size table and simple random sampling. The research utilized a questionnaire with a reliability coefficient (Cronbach’s alpha) of 0.90. Data were analyzed using mean, standard deviation, and content analysis. The findings revealed that the most urgent standard requiring development was Standard 8: annual performance reporting, followed by Standard 1: gym infrastructure, and Standard 7: knowledge and information management. Age was found to have the greatest influence on implementation effectiveness, while position, education level, and primary occupation affected certain standards. Gender, experience in the Muay Thai field, and the purpose of gym establishment showed no significant impact. Knowledge of Muay Thai significantly influenced the implementation of almost all standards, except Standard 1, with understanding of standards and attitudes toward gyms also being key contributing factors.