FACTORS AFFECTING THE DECISION TO USE THE SERVICE FOR PRODUCTING MACHINED PARTS OF WINTRADE PRO COMPANY LIMITED

Abstract

This research article aims to Study marketing mix factors Deciding to use a lathe service Compare the decision in selecting lathe services. Classified according to personal information and marketing mix factors affecting the decision to use the lathe services of Wintrade Pro Co., Ltd. is a quantitative research. Sample groups include: 400 users of the lathe shop of Wintrade Pro Co., Ltd. The research instrument was a questionnaire. Data was collected using a questionnaire. Statistics used in research and data analysis include statistics, percentages, averages. Average and hypothesis testing. The research results found that the basic data Most are male, aged 31 - 40 years, bachelor's degree level. Occupation: Private company employee Average monthly income from 20,001 - 30,000 baht Marketing mix factors are at the most important level. The decision process for using lathe production services was at the level of highest agreement. Personal information: age, education level, occupation. Average monthly income different It has different effects on the decision to use the turning work production services of Wintrade Pro Company Limited. different gender parts It has no different effect on the decision to use the turning work production services of Wintrade Pro Company Limited. Marketing mix factors Product side, price side, distribution channel side, people side, and process side. Influences the decision to use the lathe production services of Win Tradepro Co., Ltd. Marketing promotion section and physical characteristics There is no influence on the decision to use the turning work production services of Wintrade Pro Co., Ltd. with statistical significance at the 0.05 level.