CREATING THE IMAGE OF ISO 14001 FIRMS USES ENVIRONMENTAL ACCOUNTING: A CASE OF THE LOWER NORTHERN INDUSTRIAL CLUSTER OF THAILAND

Abstract

        Based on capitalism is economic growth focusing on economic numbers and financial numbers. Business accelerates production responding to massive consumption for achieving profit maximization is a part of the major environmental problems. Corporate image in corporate social responsibility can be addressed by using environmental accounting. This research paper is a quantitative research. (Quantitative Data) It is intended to serve as a guideline for other organizations in the preparation of environmental accounting. By studying how the image of business organizations through social responsibility and environmental account development In the industry that received ISO 14001, the sample used in this study and research were executives and people involved with Enterprise environmental account In the Lower Northern Region, ISO 14001, 7 organizations, 35 sets. Using formulas from Krejcie & Morgan tables at the 95% confidence level and accepted the error in the selection of 5% samples of 32 subjects and questionnaires were used as a research tool. The statistics used in the analysis of general data of the sample were frequency and percentage values ​​for analyzing corporate image. Use multiple regression analysis methods (Multiple Regression Analysis). The study found that Most of the samples were female, aged 41 years and over, graduated with bachelor's degree. With more than 9 years of work experience and the company has a registered capital of 500 million baht or more, most businesses do not receive an award for environmental responsibility and the Company's management pays attention to the disclosure of information and reports. About environmental responsibility in the annual report in the financial statements to third parties accurately and completely.