Main Article Content
This research aims to study to study factors that affecting the northeast border trade economy after debute the Vientiane New World (VNW) and find ways to prevent the negative effects of the northeast border trade economy after debute the Vientiane New World (VNW) in the Lao People's Democratic Republic. The researcher used the mixed methodology that consisting of qualitative research by in-depth interviews 21 of hotel operators, importers, exporters, tour agencies, car rental operators in Udon Thani and Nong Khai and Council of Nong Khai and Udon Thani Chamber of Commerce. A result confirmation consisted in-depth interviews 3 of top-level officials that can push policies to control trade regulations and facilitation of border trade and border trade to summarize ways to prevent the negative effects of the northeast border trade economy for Vientiane New World (VNW). A quantitative research used 400 questionnaires on the opinions of the people of Laos PDR traveling to spend in Udon Thani and Nong Khai Province on Saturday - Sunday and the beginning of the month to inquire about the opinion of the people of Laos PDR and the trend of Thai shoppers in the future after the Vientiane New World (VNW) which uses statistics to analyze the data such as percentage, mean, Independent sample t-test, One-Way ANOVA F-test and Multiple Regression Analysis (MRA).
The results showed that:
the main factors affect the future shopping trend after the Vientiane New World (VNW) occurred at the significant level of 0.05 is the import tax saving factors with the value of F = 4.100 Sig. = 0.003 and the decision coefficient (R Square) equal to 0.360. While the factor of tax cost reduction freight saving factor and the factors of saving time in shopping does not affect the future shopping trend after the Vientiane New World (VNW) is debute. Guidelines to prevent the negative impact of the northeast trade economy that corresponds to the context of the change cause from the new city in Vientiane, Lao PDR are as follows: 1) Raise the level of trade and service to meet standards keep up with the changing market trends focusing on personnel development, organizing activities for cooperation in tourism businesses and facilities. 2) Develop the city center of prosperity and border cities to support international links. 3) Developing people and society to be ready to changes from Chinese investment in Lao PDR for Thailand to be stable and live happily together and 4) adjust tax measures from the impact of the Lao government on importing goods from Thailand.
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