Development of local wisdom forms In the earthenware to increase the economic Mueang Kao, Muang Sukhothai , Sukhothai

Abstract

          The purposes of this research was to study the operation conditions of local wisdom in pottery development, to study guidelines for local wisdom in pottery development and to study about the using of research results to utilize the local wisdom in pottery development to increase the economic value for the community that is Mueang Kao, Muang Sukhothai, Sukhothai. This research is a quantitative and qualitative research. This research has 400 samples populations and 30 qualitative populations and uses the questionnaire and interview to be the data collecting tools And analyze the data by use the descriptive statistics and frequency to find the percentage, average, standard deviation and content interpretation. The research result is about 1) Operating conditions for the development of local wisdom in pottery The overall picture is at a moderate level. When considering each aspect, it was found that the development of products With the highest mean Followed by the order of product design, production process, marketing promotion And resources 2) Guidelines for the development of local wisdom in pottery found that most of the resources are available locally. production process Unique pottery pattern drawing Making each group's work unique product design Most of the designs are fish-shaped, elephant-shaped and lotus-shaped, which is a symbol of Sukhothai. In product development Developing tools / equipment That facilitates the production of pottery to have more quality than the original marketing promotion There are selling pottery to various provinces. And through agents 3) The use of research results for the development of local wisdom in pottery, found that the soil resources used in the molding must be clay that has no weeds or gravel. production process With soil preparation Production of work Burning and finishing process product design The research team helped design the pottery pattern. There were 2 pieces of work, namely, a dish designed with carp fish and Sri Chum Temple. The glass was designed as an elephant shape and a parrot shape. In product development With new pottery designs Together with packaging Marketing promotion Made publicity of pottery through online media channels Create a page on Facebook