Published: 2025-12-26

Editorial Article

Editorial Article

1-7

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Research Articles

A Comparative Study of “Karma” in Sukhavati Buddhism and “Kamma 12” in Theravada Buddhism

Sumalee Mahanarongchai, Natthan Maneeratana

8-31

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On the Possibility of Studying (Thai) Business History

Villa Vilaithong

32-73

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Effect of Cognitive Behavior Therapy Integrating Walk and Talk Therapy Individual Programs to Stress in University Student

Patchanida Panjai, Saengduean Yotanyamaneewong

74-99

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The Concepts of “Eye /ta:/” as Spatial and Container: Cognitive Semantics Analysis

Nootsara Prommanat, Panadda Rerkplain

100-126

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The Influence of Chinese Language on Time Cognition of Thai Chinese language learners: A case study of Chinese major student at Faculty of Liberal Arts, Prince of Songkhla University

Nadear Mamodee, Anyarin Thirakhiresak, Bunthiwa Jantarajaroen

127-141

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Development Guidelines for the Promotion of Community-Based Tourism in Sanlomjoy Community, Suthep Subdistrict, Muang District, Chiang Mai Province

Naphatsanan Vinijvorakijkul, Nantawan Muangyai

142-153

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Academic Articles

Homestays and the Construction of the Idealized Countryside of Urban People: A Case Study of Northern Thailand

Thanawat Rungruangtantisuk

154-174

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Ideology of Masculinity in Dehong Tai’s Along Tales

Shi Bai, Labhasarin Chatrawangkhiri

175-202

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Factors and Development Approaches for Managing Creative Ecotourism Accommodations toward Sustainability

Phitcha Sirimongkol, Thanakorn Pongpuu

203-219

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Manuscript Suggestion

Manuscript Guidelines

220-224

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