Review the Effectiveness of E-commerce Digital Marketing in Increasing Entrepreneurs’ Benefits in Thailand

Aumpol  Kumvilai; Tosaporn  Mahamud; Butsaraporn  Ngammana; Anussara  Moohammad; Prapont  Chittaputta

doi:10.60027/iarj.2026.e288825

Authors

Aumpol Kumvilai Krirk University, Thailand https://orcid.org/0009-0000-1600-3626
Tosaporn Mahamud Krirk University, Thailand https://orcid.org/0000-0002-4867-4659
Butsaraporn Ngammana Krirk University, Thailand https://orcid.org/0009-0000-5881-5411
Anussara Moohammad Krirk University, Thailand https://orcid.org/0009-0003-0474-4218
Prapont Chittaputta Krirk University, Thailand https://orcid.org/0009-0001-8360-914X

DOI:

https://doi.org/10.60027/iarj.2026.e288825

Keywords:

E-commerce, Entrepreneur, Digital Marketing

Abstract

Background and Aims: Small and Medium Enterprises Literature study digital transformation, internal process implementation, change, or introduction of new technology, but changing the business model to help entrepreneurs progress quickly.

Methodology: Review the literature related to digital marketing, the work processes involved between E-commerce entrepreneurs, consumers, new technologies, and past innovations.

Results: The content of this article can help create an understanding. Electronic commerce: To create a perspective on academic processes and benefits for modern marketers, change the model to make it more convenient for consumers and businesses. However, they face increasing risks and difficulties in the adoption of new digital technologies. The costs, familiarity, and training costs are increasing. This is mostly due to resource and skill limitations, and it understands the value that fully meets the business. This article will explain the benefits that entrepreneurs, businessmen, and academics will benefit from creating knowledge effectively.

Conclusion: This literature survey will help academics and entrepreneurs comprehensively understand the effectiveness of digital e-commerce marketing in increasing the benefits for entrepreneurs in Thailand. It is also a quality study that considers specific cultural, economic, and technological factors that influence digital marketing strategies in the Thai market.

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