Interdisciplinary Academic and Research Journal

The Development of Learning Activities Based on STEAM Education Concepts to Promote Creative Thinking of Second-year Vocational Students

2025-12-04T09:04:09+07:00

Background and Aims: The primary challenge facing second-year Vocational Certificate students in the Digital Graphics Department is a significant lack of students’ creative thinking in the 2D Animation course, specifically in the areas of storyboarding and character design. This issue stems from traditional instructional methods that emphasize theoretical rote memorization, thereby limiting students' opportunities to practice creative processes. To address this, learning activities based on the STEAM Education approach were implemented, integrating five disciplines—with a particular focus on the Arts to facilitate knowledge acquisition and foster innovation in 2D animation. Consequently, this research aimed to: (1) develop STEAM-based learning activities to enhance students’ creative thinking with an efficiency criterion of 80/80; (2) compare students’ post-intervention creative thinking scores against the 80% criterion of the total score; and (3) investigate students’ satisfaction regarding the implementation of these STEAM-based activities.

Methodology: This research employed a pre-experimental design, specifically utilizing the One-Shot Case Study model. The participants consisted of 18 second-year Vocational Certificate students from the Digital Graphics Department selected by Cluster Sampling. The research instruments included: (1) three lesson plans totaling 15 instructional hours, validated as highly appropriate (M = 4.83); (2) a creative thinking assessment tool with an Item-Objective Congruence (IOC) index of 1.00, evaluated using a scoring rubric; and (3) a 15-item satisfaction questionnaire regarding the STEAM Education activities (IOC = 1.00). Data were analyzed using descriptive statistics, including mean and standard deviation.

Results: The research findings indicated that: (1) the efficiency of the STEAM Education learning activities designed to enhance creative thinking was 84.76/85.76, which exceeded the predetermined criterion of 80/80; (2) students’ post-intervention creative thinking scores were significantly higher than the 80% criterion at the .05 level of significance; and (3) students reported the highest level of overall satisfaction with the STEAM Education learning activities, with a mean score of 4.65 and a standard deviation of 0.53

Conclusion: The implementation of learning activities based on the STEAM Education approach was designed to enhance the creative thinking skills of second-year Vocational Certificate students in the Digital Graphics Department. This instructional strategy involved the integration of five subjects, with a particular emphasis on the role of Arts in facilitating interdisciplinary knowledge acquisition and fostering innovative creation. The approach specifically prioritized hands-on, project-based learning to actively engage students in their work.

A Study of Learning Achievement and Teamwork in the “Sufficiency Economy” Learning Unit of Grade 4 Students Using the Cooperative Learning Management Technique: Teams-Games-Tournament (TGT)

2025-11-12T10:49:24+07:00

Background and Aims: The objectives of this research were: 1) to develop a cooperative learning management plan using the Teams-Games-Tournament (TGT) technique for the Sufficiency Economy learning unit for Grade 4 students to meet the 80/80 efficiency criterion, 2) to compare the learning achievement of Grade 4 students in the Sufficiency Economy learning unit using the TGT technique after learning with the 80 percent criterion, and 3) to study the teamwork abilities of Grade 4 students using the cooperative learning management technique TGT.

Methodology: The sample group used in this study consisted of Grade 4 students at Ban Nokkhawthong School, under the jurisdiction of the Chaiyaphum Primary Educational Service Area Office 2, who were enrolled in the first semester of the 2025 academic year. One classroom was selected as the sample group, totaling 12 students, obtained through cluster random sampling. The research instruments included cooperative learning lesson plans using the Teams-Games-Tournament (TGT) technique for the learning unit “Sufficiency Economy” for Grade 4 students, consisting of 4 lesson plans with a total duration of 12 hours. An academic achievement test. And a teamwork assessment form. The data were analyzed using the mean, standard deviation, the Kolmogorov-Smirnov test for normal distribution, and the one-sample t-test.

Results: 1) First, the cooperative learning management lesson plans using the TGT technique for the “Sufficiency Economy” learning unit achieved an efficiency level of 85.97/87.78, which met the 80/80 criterion. 2) The students who learned through the TGT cooperative learning technique had post-test learning achievement scores significantly higher than the 80% criterion at the .05 level of statistical significance. 3) Grade 4 students who participated in the TGT cooperative learning activities demonstrated continuous improvement in teamwork skills.

Conclusion: The learning achievement of Grade 4 students in the “Sufficiency Economy” learning unit using cooperative learning lesson plans was found to be higher than the 80% criterion after instruction. Additionally, the teamwork skills of the Grade 4 students showed continuous improvement and were rated at a good level.

Employees’ Attitudes toward the Administration of the National Village and Urban Community Fund Office According to New Public Management Principles

2025-07-07T15:52:49+07:00

Background and Aims: The New Public Management (NPM) approach is a key factor influencing operational efficiency and community development. Openness to new ideas and participation in management reflect the readiness of personnel to adapt to changes in modern public administration. This research aims to: 1) examine the level of employees’ attitudes toward the administration of the National Village and Urban Community Fund Office in accordance with NPM principles; 2) study the differences in personal factors of employees in relation to their attitudes toward such administration; and 3) propose recommendations for improving the administration of the Fund Office based on the NPM approach.

Methodology: This research is a quantitative study. The sample consisted of 170 employees of the National Village and Urban Community Fund Office, selected using proportional stratified random sampling. The research instrument was a questionnaire. Data were analyzed using statistical methods, including frequency, percentage, mean, and standard deviation. Hypothesis testing was conducted using t-tests, F-tests, and multiple comparison methods.

Results) The overall level of employees’ attitudes toward the administration of the National Village and Urban Community Fund Office based on the New Public Management (NPM) approach was found to be high. 2) Employees with different personal factors did not show significant differences in attitudes, except for job positions, where a statistically significant difference at the 0.05 level was observed. 3)The proposed guidelines for improving the administration of the Fund Office in accordance with the NPM approach consist of seven key strategies.

Conclusion: Most employees had a positive attitude toward public administration based on the New Public Management (NPM) approach, particularly in the areas of clear performance standards and professional public organization management. Employees also provided suggestions for improvement, such as enhancing outcome-based control and incorporating technology to support and streamline work processes.

Developing Taijiquan Training Program to Improve Physical Fitness of Elderly in Jiaozuo City

2025-09-13T10:55:38+07:00

Background and Aims: Age-related decline in physical fitness, particularly balance, flexibility, and lower-limb strength, significantly affects the health and quality of life of older adults in Jiaozuo City. Although Taijiquan is recognized for its fitness benefits, structured and progression-based programs tailored to local elderly populations are lacking. This study developed and evaluated an 8-week Chen-style Taijiquan program aimed at improving these physical fitness components.

Methodology: A quasi-experimental design was employed with 48 older adults (age 60–70; 75% male) recruited from a Taijiquan activity center in Jiaozuo. Participants were allocated into experimental (n=24) and control (n=24) groups using sex-stratified block randomization. The experimental group underwent a supervised Taijiquan program (5 days/week, 90 min/session) for 8 weeks, while the control group maintained their usual daily activities. The program was developed through expert interviews (n=5), a focus group (n=10), and connoisseurship validation (n=7). Primary outcomes included static/dynamic balance, flexibility (Chair Sit and Reach Test), and lower-limb strength (5-Time and 30-Second Sit-Stand Tests). Data were analyzed using repeated-measures ANOVA, independent t-tests, and ANCOVA, adjusting for baseline, with effect sizes and 95% confidence intervals reported.

Results: 1. The post-tests of the experimental group on balance force, flexibility, and lower limb muscle strength were significantly better than the pretests, while the differences in the control group were not significant. 2. The post-test comparison between the experimental group and the control group showed that the balance force, flexibility, and lower limb muscle strength tests of the experimental group were significantly better than those of the control group. 3. The confirmation of the taijiquan training program was regarded by experts as scientific and practical.

Conclusion: The taijiquan training program for the elderly was tested by experts for quality and considered to be scientific and practical in the experiment. The experimental results showed improvement and had statistically significant differences.

The Strategy of Sports Tourism Management in Putian City

2025-11-02T09:56:13+07:00

Background and Aims: Currently, the global sports tourism market is showing a strong growth trend, and the Chinese government has introduced supportive policies to promote the integration of sports and tourism. As a coastal city in Fujian Province, Putian City has rich natural and cultural resources, such as Mazu culture and Southern Shaolin martial arts. However, the development of sports tourism in Putian City is still relatively limited and lacks systematic management strategies. Therefore, this article will study the strategies for sports tourism management in Putian City in order to improve the management level of sports tourism and enhance its attractiveness. The purpose of this study is to: (1) study and analyze the current situation of sports tourism management in Putian City; (2) develop the strategy of sports tourism management in Putian City; (3) validate the feasibility of the strategy of sports tourism management in Putian.

Methodology: This study adopts research and development (R&D) methods. The main research tools are survey questionnaires and interviews. The sample of the survey questionnaire includes all domestic tourists in Putian City, and the interviewees are sports tourism experts, service providers, and relevant government officials. The author conducted a questionnaire survey of 400 tourists from five major scenic spots using a stratified sampling method, and then conducted in-depth interviews with 15 key informants, including scenic spot managers, business representatives, and government officials, using a stratified sampling method. Descriptive statistical analysis, including mean and standard deviation, SWOT analysis, and TOWS matrix to analyze the data. Finally, the study compiled strategies for sports tourism management in Putian City.

Results: Through SWOT analysis, TOWS matrix analysis, and integration through connoisseurship, the study ultimately developed 5 SO strategies, 4 ST strategies, 4 WO strategies, and 4 WT strategies. The strategy emphasizes the utilization of local advantageous resources, such as Mazu culture, Southern Shaolin martial arts, marine resources, and ecological assets, while addressing weaknesses in infrastructure, service quality, and talent shortages. Putian City needs to combine opportunities in regional cooperation and high-end tourism products to mitigate threats such as seasonal fluctuations, natural disasters, and intercity competition. The strategy aims to enhance the sports tourism brand and the sustainable development of Putian.

Conclusion: Overall, this study proposes a diversified development path for sports tourism management based on the natural resources, cultural heritage, and policy support of Putian City. This strategy emphasizes ecological sports corridors, high-end marine tourism complexes, the creation of intellectual property rights for intangible cultural heritage, intelligent management systems, and regional cooperation. These strategies utilize existing resources, combined with digital marketing, talent development, and sustainable practices, to create a unique sports tourism brand for Putian City. The strategy proposed in this article can provide suggestions for sports tourism managers in Putian City and also provide a reference for the development of sports tourism in similar cities, with theoretical and practical value.

Pedagogical Development and Cultural Promotion of Lisu Vocal Folk Songs in Chinese Universities

2025-11-20T09:17:40+07:00

Background and Aims: Lisu vocal folk songs are a vital part of China’s intangible cultural heritage and embody the Lisu people’s history, emotions, beliefs, and way of life. However, rapid modernization and the homogenization of music education in universities risk marginalizing this tradition, even as policy encourages bringing intangible cultural heritage into classrooms. This study aims to (1) evaluate the feasibility of integrating Lisu folk songs into university vocal teaching, (2) promote the inheritance and development of high-quality Lisu folk repertoire in Sichuan and across China, and (3) explore how Lisu folk songs can serve as systematic, school-based instructional materials that also encourage new creative works.

Methodology: A mixed-methods design was employed, combining qualitative and quantitative approaches. Data were gathered through literature review, field observation, in-depth interviews with university teachers and folk music experts, and questionnaire surveys of college students. Qualitative analysis examined the cultural, historical, and artistic features of Lisu songs and pedagogical issues, while quantitative analysis focused on students’ attitudes, learning motivation, resource needs, and learning outcomes.

Results: Findings show high interest and participation among students: around 80–90% express strong enthusiasm for learning Lisu folk songs, recognize their cultural importance, and report improvements in musical literacy and aesthetic appreciation. Most students wish for more course hours, richer audio-visual materials, and direct contact with Lisu folk artists. Over half can identify basic musical characteristics and better understand the Lisu cultural background after instruction. Teachers and experts affirm the strong pedagogical value of Lisu folk songs but highlight constraints such as limited teaching materials, language barriers, and insufficiently trained faculty.

Conclusion: Integrating Lisu folk songs into university vocal curricula is both feasible and educationally beneficial. It strengthens students’ cultural identity, enriches vocal training, and supports the preservation and innovative development of Lisu musical heritage. To maximize impact, universities should develop systematic teaching materials, enhance teacher training, expand practical learning opportunities, and collaborate with local communities and cultural institutions to build sustainable platforms for the transmission and promotion of Lisu folk songs.

Reception and Satisfaction Toward the Public Relations Media of the Office of Academic Resources, Bangkokthonburi University

2025-11-08T08:41:30+07:00

Background and Aims: At present, access to reliable information and learning resources is a crucial factor in enhancing learning development, especially in universities, which serve as centers for research and the creation of new knowledge. Libraries play an essential role as repositories that collect, organize, and provide trustworthy information resources to support learning and research in response to social and technological changes. The Office of Academic Resources, Bangkok Thonburi University, functions as both a library and an online information center, offering services to Thai and international students as well as the public. It is therefore necessary to study exposure to and satisfaction with the Office’s public relations media to analyze the most effective communication channels and formats for reaching target audiences. The findings of this study will provide guidelines for developing more efficient communication strategies that meet users’ needs and further enhance the Office’s role in supporting learning and research. The objective of this research is to: (1) study exposure to the public relations media of the Office of Academic Resources, Bangkok Thonburi University, and (2) study satisfaction with the public relations media of the Office of Academic Resources, Bangkok Thonburi University.

Methodology: The sample consisted of 400 first-year undergraduate students from 15 faculties in the first semester of the 2024 academic year, selected through purposive sampling. The research instrument was a five-point rating scale questionnaire. The data were analyzed using percentage, mean (\bar{x}), standard deviation (S.D.), t-test, and One-way ANOVA.

Results: The results revealed that the overall level of exposure to the public relations media was high (\bar{x} = 3.91). The aspect with the highest mean score was the form of content (\bar{x} = 3.98), followed by the characteristics of content (\bar{x} = 3.91) and the form of activities (\bar{x} = 3.84). This indicates that the students were highly interested in following the information and activities of the Office of Academic Resources, particularly through online media and infographics, which were easy to understand and accessible. Overall satisfaction with the public relations media was also high (\bar{x} = 3.87), with the highest mean score in content (\bar{x} = 3.90), followed by media format (\bar{x} = 3.89) and communication channels (\bar{x} = 3.82). This reflects that the Office of Academic Resources has designed attractive and appropriate media and provides various communication channels such as Facebook, Line, and the university website.

Conclusion: Students with different demographic characteristics, including gender, age, faculty, domicile, and convenient service time, showed no statistically significant differences at the 0.05 level in their levels of exposure to public relations media. This indicates that the Office of Academic Resources communicates effectively and inclusively, reaching all target groups equally.

A Comparative Analysis of Indebtedness Among Government Personnel: Case Study of Phra Intharacha Subdistrict Municipality, Bang Pa-In District, Phra Nakhon Si Ayutthaya Province

2025-11-11T16:27:13+07:00

Background and Aims: Government personnel have a serious debt problem that affects their standard of living, security, and work productivity. Even while government personnel receive welfare benefits and regular paychecks, their debt is exacerbated by individual purchasing habits, a lack of financial management knowledge, and the ever-increasing cost of living. The objectives of this study were to: (1) assess the level and composition of the debt burden among public sector personnel, (2) compare the differences in indebtedness by personal demographic factors (3) study the guidelines for resolving debt issues among government personnel.

Methodology: This study employed a Quantitative Research design, focusing specifically on the personnel, including civil servants, permanent employees, and general contract workers at Phra Intharacha Subdistrict Municipality in Chiang Rak Noi Sub-district, Bang Pa-in District, Ayutthaya Province. A sample size of 84 individuals was precisely determined using the Krejcie & Morgan formula. Data collection was conducted using a questionnaire, which included descriptive statistics (Frequency, Percentage, Mean, and Standard Deviation. To evaluate the debt situation. To compare differences across independent variables consisting of three or more categories, the researchers employed One-way Analysis of Variance (ANOVA). Throughout the study, rigorous ethical standards were upheld, including obtaining prior informed consent from every participant, strictly maintaining data confidentiality, and guaranteeing the accurate and unbiased presentation of all results.

Results: The majority of personnel were female, between the ages of 21 and 30, had a bachelor's degree, and got a salary between 10,001 and 20,000 Thai Baht a month on average. The total amount of debt was moderate. The largest category of debt was necessary debt, which was followed by investment debt and excessive consumer debt. Individual characteristics like age, income, and years of service were found to have a major impact on debt.

Conclusion: The indebtedness of personnel in government agencies is observed to be moderate. The primary categories of debt include necessary expenditures such as regular living costs, consumption expenses, and educational fees. The observed patterns suggest that the existing income levels of government personnel are inadequate to meet the increasing cost of living. The debt burden faced by public-sector employees results from a combination of individual economic limitations and personal financial practices. Enhancing financial literacy, which includes knowledge, comprehension, and skills in personal financial management, is essential for preventing and mitigating indebtedness. The promotion of financial discipline, savings practices, and suitable investment strategies that correspond with individual income levels and financial capacities is crucial.

Innovation in Management of Community Hospitals in Health Region 9, Nakhon Chai Buri Province Group

2025-10-27T11:59:00+07:00

Background and Aims: This research aimed to 1) study the origins, processes, and factors associated with innovation in community hospitals; 2) study the problems and solutions for innovation implementation; and 3) study approaches for applying the prototype innovation to other hospitals.

Methodology: This research utilized a qualitative research methodology. Data were collected from 30 hospital administrators, personnel, civil society networks, and service recipients from five prototype hospitals in Nakhon Chai Buri Province. Qualitative data were analyzed using content analysis.

Results: 1) Community hospital innovation originated from both top-down policies and bottom-up drivers. The innovations encompassed technological, process, and social aspects, such as the use of medical information systems, service network building, and public participation. Factors influencing innovation generation included six dimensions: transformational leadership, personnel knowledge and capabilities, organizational culture, social capital, public participation, and external support. 2) Problems and obstacles to innovation implementation included personnel and technology shortages, resistance to change, and policy discontinuity. Solutions included training and infrastructure development. And effective community communication. 3) Approaches for application to other hospitals should emphasize building collaborative networks, developing information systems, promoting leadership, analyzing the local context, and systematically transferring knowledge to ensure sustainability in community-level health service management.

Conclusion: Management innovation in community hospitals stems from both top-level policies and local issues, encompassing technological, process, and social issues. Key contributing factors include leadership, personnel competency, organizational culture, social capital, public participation, and external support. However, innovation implementation faces limitations in personnel and technology, resistance to change, and policy discontinuity. Therefore, it is necessary to develop personnel, infrastructure, and community communication. For application in other hospitals, collaborative networks should be built, information systems developed, leadership should be strengthened, local context analyzed, and knowledge should be systematically transferred to ensure sustainability.

Happiness at Work and Quality of Work Life among Nursing Assistants in a Private Hospital in Bangkok

2025-11-20T09:27:44+07:00

Background and Aims: Retention of nursing assistants is a critical success factor for private hospitals, where personnel often encounter high-pressure environments. This research aimed to 1) assess the levels of happiness at work and quality of work life (QWL), and 2) analyze the relative influence of personal factors and QWL factors on happiness at work among nursing assistants in a private hospital in Bangkok.

Methodology: A cross-sectional descriptive study was conducted with 129 nursing assistants selected via simple random sampling. The research instrument was a self-administered survey assessing happiness at work and quality of work life. Data were analyzed using descriptive statistics and hierarchical multiple regression analysis at a significance level of 0.05.

Results: Overall, happiness at work (\bar{x}= 4.37, S.D. = 0.36) and quality of work life (\bar{x} = 4.34, S.D. = 0.35) were at high levels. Female nursing assistants reported significantly higher happiness levels than males (p < .01). Hierarchical regression analysis revealed that QWL factors significantly predicted happiness at work, accounting for 63.6% of the variance (R² = 0.636, p < .01). The most significant predictors were competency development (b = .275, p < .05) and growth and security (b = .250, p < .05).

Conclusion: Opportunities for professional growth and skill development were identified as the primary drivers of happiness. Consequently, administrators should establish clear career paths and systematic skill development programs to enhance staff happiness and retention.

Development of a Holistic Health Service Model for the Primary Health System in Maha Sarakham Province after transferring the Subdistrict Health Promoting Hospital to the Provincial Administrative Organization

2025-11-30T13:22:23+07:00

Background and Aims: Thailand’s recent devolution of the 60th Anniversary Queen Sirikit Commemorative Health Stations and Subdistrict Health Promoting Hospitals to Provincial Administrative Organizations (PAOs) has substantially reshaped primary health care governance. In Maha Sarakham Province, this raises questions about how to sustain and strengthen holistic primary health care within a new administrative structure. This paper aims to (1) examine coordination mechanisms of local health networks for basic public health and primary care after transfer to the PAO, (2) identify conditional factors influencing holistic health service delivery in the primary health system, and (3) develop and validate a holistic health service model for the primary health system in Maha Sarakham Province following the transfer of primary care units.

Methodology: A mixed-methods study was conducted in four phases. Phase 1 used qualitative approaches—document review, Future Search Conference–based participatory workshops, and field studies—with 905 key informants to construct a conceptual framework and initial hypotheses. Phase 2 was action research using workshops that applied Future Search and PAOR cycles (Plan–Act–Observe–Reflect) with 520 participants across 13 districts to design and implement holistic primary care service models. Phase 3 was a quantitative survey of 400 public health executives and personnel sampled from 1,435 staff using structured questionnaires; data were analyzed with descriptive statistics, Pearson correlation, and multiple linear regression at a 0.05 significance level. Phase 4 comprised expert workshops with 20 purposively selected experts to verify the appropriateness and feasibility of the draft model using content analysis and analytic induction, with acceptance criteria of mean ≥3.50 and IR <1.5.

Results: Six core components of a holistic primary health service model were synthesized: (1) comprehensive health service system, (2) service provider system, (3) medical product system for primary care units, (4) financial and fiscal system, (5) health information system, and (6) governance system. Overall development of holistic health service delivery was rated at a high level (mean 4.24, SD 0.14). Eight key conditional factors significantly influenced model development: structural change in the primary health service system, internal management system, human resources, budget management, physical and material resources, information technology, coordination and participation of health network partners, and quality of work life. These eight predictors jointly explained 60.9% of the variance in holistic primary care service development (R = 0.714, R² = 0.609, p < 0.05).

Conclusion: The validated holistic primary health service model consists of 6 main service components and 32 subcomponents, and 8 conditional factor components with 52 subcomponents. Experts rated the model as highly appropriate and feasible for implementation. The model offers a practical framework to guide policy formulation, capacity building, and strengthening of primary health care units under PAOs, supporting an integrated, equitable, and resilient primary health system in Thailand after the transfer of health facilities to local government.

Development of Context-based Learning Activities to Promote the Learning Achievement of Vocational Students

2025-11-05T07:07:59+07:00

Background and Aims: In the 21st century, vocational education plays a crucial role in producing skilled manpower to meet the demands of the rapidly changing labor market. The development of learners’ competencies, practical skills, and problem-solving abilities is therefore essential to prepare them for real-world employment situations. The purposes of this study were (1) to develop context-based learning activities to promote learning achievement. (2) To compare the learning achievement using context-based learning activities between the pre-test and the post-test. And (3) To study students' satisfaction with context-based learning activities to promote learning achievement.

Methodology: The sample was composed of 30 nursing students of Ganzhou Vocational School of Applied Technique. The whole random sampling was used to select 30 students in the first semester of 2025. Research tools are used in lesson plans, learning achievement tests, and satisfaction questionnaires. In data analysis included mean, standard deviation, and hypothesis testing using the t-test.

Results: The research results found that 1) the development of context-based learning activities to promote academic achievement received an average suitability score of 4.29 from the assessment of experts, indicating a high level of suitability; 2) students who studied using context-based learning activities had significantly higher academic achievement after studying than before studying at the .01 level; and 3) students who studied using context-based learning activities had a high level of overall satisfaction

Conclusion: The findings of this study indicate that the context-based learning activities developed were highly appropriate and effective in enhancing students’ learning achievement. The post-test scores of the nursing students were significantly higher than their pre-test scores at the .01 level, demonstrating that context-based learning can meaningfully improve students’ understanding and academic performance. Furthermore, the students reported a high level of satisfaction with the learning activities, suggesting that integrating real-life contexts into instruction not only supports academic achievement but also increases learners’ engagement and positive attitudes toward learning. Therefore, context-based learning is a valuable instructional approach for promoting both cognitive and affective learning outcomes in vocational education settings.

Development of A Civil Law Course Based on Heuristic Teaching Method Combined with Case Teaching Method to Enhance University Students' Civil Dispute Resolution Ability and Students' Satisfaction

2025-11-03T14:44:59+07:00

Background and Aims: The civil law course was recognized by the Ministry of Education of the People's Republic of China in 1999 as one of the 14 core courses in law, and education in civil law plays a key role in cultivating the awareness of the rule of law and legal literacy among contemporary college students. Civil law is also a legal course closest to the practical life of college students. However, the traditional civil law course suffers from three main problems: abstract theoretical knowledge and a wide range of legal texts involved, insufficient motivation of students to learn and high learning pressure, and insufficient ability to solve actual civil disputes, which leads to poor teaching effect of the course. Civil law studies possess the significant feature of "coexistence of abstraction and concreteness, and equal emphasis on theory and practice", which determines that civil law teaching not only needs to help students establish a systematic theoretical knowledge system but also cultivate their ability to apply legal knowledge to solve practical problems. In response to the three issues mentioned above in the civil law course, this article intends to start from constructing a brand-new teaching strategy, changing the traditional model of merely using the case teaching method or the heuristic teaching method for course instruction: although the case teaching method can provide vivid practical scenarios, it may lack theoretical depth; while the heuristic teaching method can guide students to think deeply, it may lack specific cognitive carriers. Empirical evidence shows that adopting a new teaching strategy that combines the case teaching method with the heuristic teaching method can form a virtuous cycle of "cases arouse interest—heuristic prompts thinking—interaction promotes internalization—transfer enhances ability", enabling students to mobilize comprehensive legal knowledge to solve real-world problems at a deep level. Students actively construct knowledge in the process of "analyzing cases - responding to questions - debating legal principles", while simultaneously improving their ability to apply the law and resolve civil disputes. This study aimed to (1) focus on the elements of the course, existing problems and theoretical foundations, and systematically sort out the background information of the civil law course in China; (2) develop the course based on heuristic teaching method and case teaching method to enhance students' civil dispute resolution ability and students satisfaction; (3) evaluate the effectiveness of the implementation of the civil law course in China based on heuristic teaching method and case teaching method.

Materials and Methods: This study used a pretest-posttest design to conduct an instructional strategy with 30 students (1 class) who took a course in civil law at Chongqing Polytechnic University of Electronic Technology in the second semester of the 2024-2025 academic year. Participants were selected through a cluster random sampling method. The new civil law course consisted of eight lesson plans focusing on the new instructional strategy based on the heuristic teaching method combined with the case teaching method. Data were collected using three instruments: 1) An assessment of the applicability of the eight lesson plans (M=4.87, SD=0.18); 2) A pretest-posttest paper focusing on students' civil dispute resolution ability (pre-test mean: M = 50.65, SD = 7.85; post-test mean: M = 86.32, SD = 5.32; Reliability 0.823); 3) A student satisfaction questionnaire (Reliability 0.936).

Results: The results showed that 1) existing problems of the current course were abstract theoretical knowledge and numerous legal provisions, low learning motivation and interest, resulting in high learning pressure, and the ability to resolve civil disputes through the knowledge of civil law is not high. 2)The new course adopts a new teaching strategy that combines heuristic teaching methods and case teaching methods. It integrates abstract legal knowledge into actual cases. Through methods such as inspiration and guidance, it enables students to shift from passively accepting knowledge to actively seeking legal support behind the cases, which greatly stimulates students' interest in learning and significantly improves students' Civil Dispute Resolution Ability. 3) Posttest scores of civil dispute resolution ability were statistically significantly higher than the pre-test scores with a significance level of 0.01 (t₂₉ = 21.23, p < 0.01) with a large effect size (Cohen's d = 3.88). Students’ satisfaction scores (M=4.49, standard deviation 0.55) were significantly higher than the standardized score of 3.51 (70%) (t₂₉ = 44.58, p < 0.01) at the 0.01 level of statistical significance, indicating that the course was extremely effective.

Conclusion: This study revealed that incorporating a new instructional strategy based on a heuristic teaching method combined with the case teaching method in a civil law course can effectively stimulate students' interest in learning and substantially improve college students' ability to apply their knowledge of civil law to resolve actual civil disputes. The findings contribute to course development by providing an innovative teaching model that can sustainably promote the enhancement of students' civil dispute resolution ability and increase students’ satisfaction. Future research should explore the long-term impact of this approach and its applicability across different disciplines.

Development of CIRC Cooperative Learning Activities to Enhance Learning Achievement for Five Grade Students

2025-11-08T09:06:08+07:00

Background and Aims: Cooperative Integrated Reading and Composition (CIRC) is a structured cooperative learning model designed to enhance reading comprehension through social interaction and integrated language tasks. This study aimed to: 1) develop and validate CIRC-based learning activities for fifth-grade Chinese reading, 2) examine their effect on students' reading comprehension achievement, and 3) explore student satisfaction with the activities.

Methodology: This study employed a one-group pretest-posttest design. The participants were 40 fifth-grade students from a primary school in China. Research instruments included expert-validated CIRC lesson plans (IOC = 4.38/5), a 40-item reading comprehension test (KR-20 = 0.85), and a 10-item satisfaction questionnaire (Cronbach’s alpha = 0.89). Data were analyzed using descriptive statistics and a paired-sample t-test.

Results: The results of the study were as follows: 1) The development of CIRC cooperative learning activities to enhance learning achievement received an average suitability score of 4.38 from expert evaluation, indicating high appropriateness. 2) Students who studied using CIRC cooperative learning activities to enhance learning achievement had significantly higher reading ability after studying at the .01 level. 3) Students who learned using the CIRC cooperative learning activities had overall satisfaction at a high level

Conclusion: The developed CIRC cooperative learning activities are appropriate and effective in enhancing reading comprehension and fostering high satisfaction among fifth-grade students. The results support integrating structured cooperative learning into primary language education.

Research on the Characteristics and Design Strategies of Multimodal Interactive Design in Public Spaces (Immersive Experience)

2025-11-11T15:12:21+07:00

Background and Aims: This research looks at using stuff like AR, VR, and MR in making public spaces. The idea is to see how we can make people want to use this tech more and do cool things in places like public spaces. Through the study of different examples from around the world, we want to see how such technologies can make culture relevant and interactive, and make designs for space more innovative by coming up with different ways to improve the user's experience.

Methodology: The research employed a mixed-methods approach, that is, combining quantitative and qualitative research. In this study, 200 case studies were selected from various locations, including China, the USA, and France. The public spaces analyzed were the Louvre-Lens, France; the Forbidden City Museum, China; and the Tokyo National Museum, Japan. Data collection comprised field surveys (N=300), expert semi-structured interviews (N=30), and text mining from case-study documents. The cases chosen utilize AR/VR/MR, and if it is relevant to multimodal interaction design.

Results: From the analysis, it is found that some main conclusions can be drawn: among the cases that are analyzed, 85%have successfully used AR, VR, or MR technology to enhance user involvement, especially in museums and exhibitions. An example of a multimodal interaction framework pointed out 70%touch touch-based interfaces, 75% used AR-based navigation systems, and 65%VR installation being utilized. Public spaces that had incorporated local cultural narratives, like the Louvre-Lens and the Forbidden City Museum, had the highest levels of immersion and engagement, with 74% and 72%, respectively. 82%User survey preference for interactive experiences, especially with touchscreens, but less VR tech, especially for older users.

Conclusion: The study points out the way in which fully immersive multi-mode interaction can improve the experience of the public space. By merging AR, VR, and MR technologies together with user–centered design, public spaces can achieve more user engagement and interaction. The study gives practical ways to create public places where cool tech stuff, important culture stuff, and being easy to do are all mixed up together. It will add to building the understanding of how mixing digital and physical places changes the making and feeling of public places.

Relationship Between Visionary Leadership of School Administrators and Teachers’ Work Morale in Schools Under the Bangkok Metropolitan administration.

2025-12-02T15:00:25+07:00

Background and Aims: Thai educational quality development is guided by national laws and long-term strategies highlighting the crucial role of school administrators and teachers. Visionary Leadership is vital in this context, as it influences, motivates, and guides personnel toward organizational goals. The Challenge: Many schools, including those under the Bangkok Metropolitan Administration, which face frequent administrative turnover, suffer from a lack of clear visionary leadership. This deficiency in communicating goals, inspiring staff, and involving teachers in decision-making leads to low teacher motivation and weakened organizational commitment. Simultaneously, teacher morale is a key determinant of teaching effectiveness and is currently challenged in the BMA due to the high cost of living and heavy workloads. Significance: Enhancing administrators' visionary leadership is essential to establishing stable direction, boosting teacher morale, and ensuring sustainable educational development in BMA schools. This research aims: (1) to study the level of Visionary Leadership of school administrators in schools under the Bangkok Metropolitan Administration, (2) to study the level of Work Morale among teachers in schools under the BMA, and (3) to examine the correlation between the Visionary Leadership of school administrators and the Work Morale of teachers in schools under the BMA.

Methodology: The study employed a survey research method. The sample consisted of 370 teachers working in BMA schools. A 5-point Likert scale questionnaire was used as the research instrument. Statistical analyses included percentages, means, standard deviation, and Pearson's correlation coefficient.

Results: The research findings revealed that: 1) The Visionary Leadership of school administrators in the Bangkok Metropolitan Administration (BMA) schools was found to be at a high level overall, 2) The Work Morale of teachers in BMA schools was found to be at a high level both overall and in every dimension (by aspect), and 3) The study of the relationship between the Visionary Leadership of school administrators and teacher Work Morale revealed a statistically significant positive correlation at the .01 level (p < .01, r = .792^**)

Conclusion: The research concluded that there is a statistically significant, high positive correlation ($p < .01$) between the Visionary Leadership of school administrators and the Work Morale of teachers in BMA schools. The study found that leaders who articulate a clear vision, inspire staff, and promote participation are instrumental in fostering commitment and intrinsic motivation among teachers. Consequently, school administrators are urged to prioritize the development of their visionary leadership capabilities. This includes consistently communicating the school's goals and strategic direction and creating opportunities for teachers to participate in planning and decision-making. Such practices will cultivate a strong sense of ownership and organizational trust, ultimately elevate teacher morale, and contribute to sustainable improvements in overall educational quality.

The Study of the Development Guideline of Change Management of School Administrators under Kalasin Primary Educational Service Area Office 3

2025-09-22T12:34:10+07:00

Background and Aims: Due to the increasingly rapid and complex nature of change, organizations and institutions are required to adopt management approaches that enable them to adapt effectively. In the field of education in particular, change management has become a critical process for school administrators, as it serves as a tool that allows organizations to do so systematically and efficiently. This process encompasses strategic management, communication, team building, and organizational culture development. Recently, however, many school administrators still lack clear guidelines for leading their institutions in adapting to ongoing changes, which in turn affects the effectiveness of educational management in fully meeting the needs of society. This research aimed to 1) study the current and desired conditions of change management of school administrators, 2) study the needs of change management of school administrators, and 3) study Guidelines for developing change management of school administrators under the Kalasin Primary Educational Service Area Office 3.

Methodology: The study employed a mixed-methods research design. The sample consisted of 333 School administrators and teachers under the Kalasin Primary Educational Service Area Office 3. A 5-point Likert scale questionnaire was used as the research instrument. Statistical analyses included percentage, mean, standard deviation, and Priority Needs Index (PNI).

Results: The research found that: (1) The current situation of change management of school administrators under the Kalasin Primary Educational Service Area Office 3 is overall at the moderate level. (2) The desirable conditions of change management of school administrators under the Kalasin Primary Educational Service Area Office 3 are overall at the highest level. (3) The overall need prioritization index value is equal to 0.47. The need is ranked from most to least as follows: 1) Organizational Culture, 2) Teamwork, 3) Communication, and 4) Strategic Management. (4) Guidelines for developing the change management of school administrators under the Kalasin Primary Educational Service Area Office 3 have a total of 31 guidelines for the development of personnel management, which are generally at the highest level of appropriateness and at the highest level of feasibility.

Conclusion: These findings provide practical implications for policymakers and educational administrators to strengthen organizational culture and teamwork to enhance change management capacity. The study provides new practical guidelines specifically tailored for school administrators in the Kalasin Primary Educational Service Area 3, which can be adapted for similar contexts.

The Relationship Between Participative Management of Administrators and Teamwork of Teachers under The Secondary Educational Service Area Office, Trang, Krabi

2025-11-21T21:00:04+07:00

Background and Aims: Participatory management is an approach that provides opportunities for all stakeholders involved in educational administration to participate in thinking, working, and making decisions to achieve school goals. Teamwork is a management tool for various operations, enabling more efficient and rapid implementation. This research aimed to: 1) study the level of participatory management of school administrators; 2) study the level of teacher teamwork; and 3) examine the relationship between participatory management of school administrators and teacher teamwork.

Methodology: This research was a survey study. The sample consisted of 331 teachers under the Trang-Krabi Secondary Educational Service Area Office for the 2025 academic year. The sample size was determined using a proportional table from Krejcie and Morgan, and stratified random sampling was used, classified by school size, and then randomly selected by lottery. The research instrument was a five-point Likert-scale questionnaire with reliability coefficients of .891 and .950, respectively. Data were analyzed using means, standard deviations, and Pearson's product-moment correlation coefficients.

Results: 1) The level of participatory management of school administrators under the Secondary Educational Service Area Office Trang Krabi was found to be high (\bar{x}=4.38). Overall, the highest mean level of participation. 2) The level of teacher teamwork under the Secondary Educational Service Area Office Trang Krabi was also found to be high (\bar{x}=4.38). Overall, the highest mean value was found for mutual trust and confidence. 3) The relationship between participative management of administrators and teamwork of teachers under the Secondary Educational Service Area Office Trang Krabi revealed a moderately positive relationship (r = .505**) with statistical significance at the .01 level.

Conclusion: The Relationship Between Participative Management of Administrators and Teamwork of Teachers under the Secondary Educational Service Area Office Trang Krabi was overall positive. When administrators provide teachers with opportunities to participate in performance evaluations, it promotes greater team goal setting and cooperation.

The Concepts in Thai Cozy Mystery Novels: A Case Study of the Novel Series “Little Girl Keawalin” by Alina

2025-11-22T07:46:23+07:00

Background and Aims: The “Little Girl Keawalin” novel series by Alina is a cozy mystery, which is a subgenre of detective fiction. Through this series, Alina not only entertains readers with cozy detective fiction but also presents a diverse range of ideas. This article aims to analyze the ideas presented by the author in Thai cozy detective fiction, using the framework of literary theme presentation and focusing on the 10-volume “Little Girl Keawalin” series as a case study. The objective is to understand the value of cozy detective literature in expressing the author's perspectives.

Methodology: This qualitative research utilizes documentary analysis of the texts in Alina's 10-volume “Little Girl Keawalin” series. The process involves: 1) reviewing theoretical and related literature on idea presentation in literature; 2) studying cozy detective novels, both printed and e-books; 3) examining and selecting the cozy detective novel series “Little Girl Keawalin” by Alina as a representative study of the author's ideas as they appear through murder and investigation events. 4) analyzing the key ideas presented by the author through Alina's “Little Girl Keawalin” novel series; 5) presenting the results through descriptive analysis.

Results: The research results found that the concepts presented in the “Little Girl Keawalin” novels can be divided into two main groups: 1) Humanistic concepts, including the philosophy of life that truth cannot be hidden, that the outside is not the true self, and Attachment leads to suffering, life has value and dignity, and the concept of love, which emphasizes that love enhances happiness in life, and misguided love leads to wrongdoing. 2) Concepts related to society, regarding social development, provide benefits in terms of technology and the internet facilitate convenient and rapid access to information and news. Thai society in the era of globalization is an open space, where people need to learn new things. Social development creates problems in terms of technological development, leading to violence and bullying. Economic development has distanced interpersonal relationships. Excessive infiltration of foreign cultures has eroded Thai culture. And clinging to materialistic values or wealth has led to wrongdoing. Furthermore, the concept of social power has led to social inequality, and laxity has undermined social order and safety.

Conclusion: The “Little Girl Keawalin” novel series serves as a platform for Alina to present her concepts about humans and society, both positive and negative, by pointing out to readers the philosophy of living life for happiness and the benefits of social development. But on the other hand, Alina uses murder as a tool to present a critical attitude, criticizing human behavior or deviant values, or excessive social development as a driving force leading to tragedy, through storytelling in the style of cozy detective novels.

Resilience Theory and the Grassroots Economy in Thailand: A Conceptual Framework for Sustainable Development

2025-09-25T10:08:42+07:00

Background and Aims: The grassroots economy is fundamental to Thailand’s socio-economic structure but continues to face challenges arising from economic fluctuations, natural hazards, and rapid technological change, all of which contribute to community vulnerability. This study aims to apply resilience-based concepts to develop a conceptual framework that strengthens the capacity of grassroots communities to withstand recover from and adapt to ongoing changes.

Methodology: This study employed a documentary analysis and conceptual synthesis. Key ideas related to resilience were examined in conjunction with contextual characteristics of Thailand’s grassroots economy to construct a comprehensive framework aligned with real community conditions.

Results: The findings indicate that resilience within the grassroots economy is shaped by several interconnected components, including system dynamic, community assets, adaptive capacity, innovation, risk management, participation, and policy integration. These elements were synthesized into the GRDM-7 (Grassroots Resilience Development Model), which comprises seven dimensions that function collectively to enhance community resilience.

Conclusion: The GRMD-7 model provides holistic conceptual framework for strengthening Thailand’s grassroots economy. It emphasizes the effective use of community assets, the development of adaptive capacity, the fostering of innovation, proactive risk management, inclusive participation, and integrated policy support, This model serves as a practical foundation for policymaking, community development, and area-based management aimed at promoting sustainable development.

Management Factors Related to Efficiency of Budget Utilization at Valaya Alongkron Rajabhat University under the Royal Patronage, Pathum Thai Province

2025-11-17T14:53:32+07:00

Background and Aims: Management is related to the budget utilization efficiency of Valaya Alongkorn Rajabhat University under the Royal Patronage, This research aimed to: 1) study the level of management factors affecting the budget utilization of VRU; 2) study the level of budget utilization efficiency of VRU; and 3) examine the relationship between management factors and the budget utilization efficiency of Valaya Alongkorn Rajabhat University under the Royal Patronage.

Methodology: The sample group consisted of 287 academic and support personnel involved in budget management at VRU, Pathum Thani Province, selected via Stratified Random Sampling. Qualitative data were used to support the quantitative findings, gathered from 5 executives selected through Purposive Sampling for in-depth interviews. These key informants included the President, two Vice Presidents, the Director of the Office of the President, and a Dean. The research instrument was a questionnaire, validated for content validity (Index of Item–Objective Congruence: IOC) with values ranging from 0.67 to 1.00, and demonstrating a reliability (Cronbach’s Alpha Coefficient) of 0.994. Statistics used for analysis included, mean, standard deviation, and Pearson's correlation coefficient.

Results: The findings revealed that: 1) Opinions regarding management in the planning aspect were at a high level. 2) Opinions on the budget utilization efficiency of Valaya Alongkorn Rajabhat University under the Royal Patronage, overall and in terms of time and cost, were at a high level. 3) Management factors overall showed a very high positive correlation with budget utilization efficiency, which was statistically significant at the .01 level (r = .939).

Conclusion: The factor with the highest correlation to efficiency was controlling, reflecting the importance of a robust monitoring and evaluation system. Conversely, despite the positive overall results, the factors of directing and workload received the lowest mean scores. This indicates significant opportunities for development, especially in leadership, motivation, and balancing personnel duties with responsibilities. This corresponds with the efficiency assessment, which also found that the workload aspect had the lowest mean score.

A Linguistic Analysis of Chinese Food Name Structures and the Culinary Culture of Thai-Hakka Descendants in Ban Huai Krabok Community, Ban Pong District, Ratchaburi Province

2025-08-16T07:47:51+07:00

Background and Aims: This study aims to investigate the structural and semantic components of Chinese food nomenclature and to explore the culinary culture of Thai individuals of Hakka descent residing in the Ban Huai Krabok community, Ban Pong District, Ratchaburi Province. A purposive sampling method was employed to select three informants aged 40 years and above, all of whom were born and raised in the local community and identified as Thai-Hakka. Data were collected through structured questionnaires and in-depth interviews.

Methodology: The researcher collected Chinese food names by documenting signage from three local food establishments within the Ban Huai Krabok community, located in Ban Pong District, Ratchaburi Province. A total of 74 food name entries were gathered.

Results: The structural analysis revealed that the predominant form of food name construction is compound words (合成词), with the most common syntactic structure being noun + predicate, accounting for 41.89%. The food names were further classified into 11 distinct structural types based on culinary categories. Semantic analysis indicated three primary dimensions: (1) Culinary Dimension – Savory dishes predominantly feature pork and offal, whereas desserts are commonly made from various types of flour. (2) Cooking Method Dimension – There is a marked preference for cooked dishes over raw preparations. (3) Ingredient Dimension – Meat-based ingredients are favored over plant-based ones. Additionally, the study found that food names serve as cultural signifiers, reflecting traditional beliefs and values, particularly those associated with auspiciousness. This is evident in three aspects: 1) The auspicious connotations embedded in food names, 2) The symbolic significance of the food’s appearance, and 3) The integration of food into traditional customs and rituals.

Conclusion: The study concludes that the formation of Chinese food names predominantly follows compound word structures, with variations according to food type categories. From a semantic perspective, it is evident that the Hakka Thai community in Ban Huai Krabok prefers meat-based dishes, particularly those made from pork and pork offal, and tends to consume cooked rather than raw food. Furthermore, the naming of Hakka Chinese dishes in this community reflects cultural beliefs in auspiciousness, avoiding inauspicious or phonetically unpleasant words.

Development of Scientific Creativity of Sixth-Grade Students Using a Learning Process Based on Lateral Thinking Theory and Digital Media

2025-10-22T14:52:46+07:00

Background and Aims: The development of scientific creativity is an essential skill for students in the 21st century and aligns with the goals of Thai education, which emphasize lifelong learning and the cultivation of key competencies for the modern world. Therefore, this study aimed to: (1) enhance students’ scientific creativity through the implementation of out-of-the-box thinking theory combined with digital media; (2) compare the learning achievement of Grade 6 students before and after instruction using out-of-the-box thinking theory integrated with digital media; and (3) examine students’ satisfaction with the learning management based on out-of-the-box thinking theory in combination with digital media.

Methodology: This study is quasi-experimental research using a one-group pretest–posttest design without a control group. The sample consisted of 38 Grade 6/1 students enrolled in Semester 1 of the 2025 academic year at Wat Lat Pla Khao School under the Bangkok Metropolitan Administration, selected through purposive sampling. The learning intervention was implemented over 6 weeks, totaling 12 hours. The research instruments included: (1) six lesson plans, (2) a scientific creativity assessment based on Torrance’s framework, (3) an academic achievement test (20 points, with a passing criterion of 60%), and (4) a student satisfaction questionnaire. Quantitative data were analyzed using mean, standard deviation, and a t-test for dependent samples (paired-sample t-test).

Results: 1) Students who received instruction based on out-of-the-box thinking theory integrated with digital media had a higher overall level of scientific creativity after learning (\bar{x} = 13.76, S.D. = 2.69) compared to before learning (\bar{x} = 8.16, S.D. = 2.28). Each component score after learning was significantly higher than before learning (p < .001). Among the components, students showed the highest mean score in fluency, followed by flexibility and originality, respectively. 2) Students who received instruction using out-of-the-box thinking theory with digital media had significantly higher learning achievement after the intervention (p < .001). 3) Students who received the instruction reported an overall satisfaction level rated as very high (\bar{x} = 4.66, S.D. = 0.35).

Conclusion: Grade 6 students demonstrated higher levels of scientific creativity and science learning achievement after the learning, and their satisfaction with the learning experience was at the highest level.

Learning Management Using the DACIR Model in Conjunction with Multimedia to Develop Media Literacy Skills in Social Studies, Religion, and Culture for 6 Grade Students

2025-10-22T14:49:45+07:00

Background and Aims: Media literacy is an essential skill for children and youth in the 21st century, enabling them to live safely, creatively, and contribute sustainably to society in the digital age. Therefore, this research has the following objectives: 1) Compare the media literacy skills of sixth-grade students before and after receiving learning management using the DACIR model in conjunction with multimedia; 2) Compare the media literacy skills of sixth-grade students before and after receiving learning management using the DACIR model in conjunction with multimedia; 3) Examine the satisfaction of sixth-grade students who participated in learning management using the DACIR model in conjunction with multimedia.

Methodology: The sample group consisted of 38 Grade 6/2 students enrolled in the first semester of the 2025 academic year at WatLadplakao School under the Bangkok Metropolitan Administration.
The participants were selected using a cluster random sampling method. The research instruments included: (1) six lesson plans based on the DACIR instructional model integrated with multimedia; (2) a media literacy skills assessment; (3) an academic achievement test; and (4) a student satisfaction questionnaire. Quantitative data were analyzed using mean, standard deviation, and dependent-samples t-tests.

Results: 1) The media literacy skills of Grade 6 students significantly improved after receiving instruction through the DACIR learning model integrated with multimedia, with statistical significance at the .05 level. 2) The academic achievement in Social Studies, Religion, and Culture of Grade 6 students after learning through the DACIR model with multimedia was significantly higher than before, at the .05 level. 3) The overall satisfaction of Grade 6 students toward the DACIR learning model integrated with multimedia was rated at the highest level.

Conclusion: Grade 6 students demonstrated significantly higher media literacy skills and academic achievement in Social Studies, Religion, and Culture after instruction, with statistical significance. They also expressed the highest level of satisfaction with the DACIR learning model integrated with multimedia.

Development of Training Courses to Enhance Learning Management, Competencies, and English for Communication through a Coaching and Mentoring Process for Lower Secondary English Teachers

2025-09-27T13:25:02+07:00

Background and Aims: This research aimed to: 1) study the fundamental needs and necessity for developing a training curriculum to enhance competency in managing communicative English language learning using Coaching and Mentoring (C&M) processes for lower secondary school teachers; 2) develop the said C&M training curriculum; 3) implement the curriculum; and 4) evaluate the curriculum.

Methodology: The sample consisted of four groups: 1) seven experts, 2) nine lower secondary school English teachers (for in-depth interviews), 3) thirty lower secondary school English teachers (for the trial implementation of the curriculum), and 4) thirty English teachers (for curriculum evaluation). Research instruments included interview forms, questionnaires, tests, and various assessment forms. Data were analyzed using percentage, mean, standard deviation, and t-test statistics.

Results: 1) The essential competencies for teachers comprised five areas: analyzing learners' communicative abilities, designing communicative learning plans, using technology, managing student-centered classrooms, and assessing communicative performance. 2) The developed C&M curriculum consisted of six key components: principles, objectives, content, learning activities, instructional media/resources, and evaluation. 3) The implementation results showed that the trainees made significant improvements in their knowledge, skills, and attitudes regarding managing communicative English language learning, particularly in teaching confidence and technology use. Post-training competency assessment scores were at the highest level. 4) The curriculum evaluation indicated that it was appropriate, effective, and practically applicable for teacher development.

Conclusion: The developed C&M curriculum is effective and satisfactory, yielding positive impacts on teacher competency development. Research limitations include the sample size being limited to one educational service area and a short follow-up period. A policy recommendation is to expand this curriculum by integrating it into the school's professional development system for in-service teachers, and to study its long-term effects on student achievement in subsequent phases.

Development of a 21st Century Geography Learning Management Competency Training Curriculum for Secondary School Teachers

2025-09-26T14:18:32+07:00

Background and Aims: Developing a competency-based training curriculum for secondary school teachers in 21st-century geography education is crucial for enhancing teachers' ability to manage student-centered learning, integrating spatial thinking skills, digital technology, and real-world problem-solving. It also helps improve the quality of geography education to align with global societal changes and promotes essential competencies for life and learning in the 21st century. This research aimed to 1) study fundamental needs and necessities, 2) develop, 3) implement, and 4) evaluate a training curriculum for secondary school geography teachers.

Methodology: The sample groups consisted of 30 secondary school geography teachers and 7 experts. Research instruments included interview forms, questionnaires, focus group discussion notes, and various evaluation forms. Data were analyzed using percentage, mean, standard deviation, and t-test statistics.

Results: 1) The needs assessment revealed that while teachers play a crucial role, they face limitations in instructional media/technology and non-teaching workloads. 2)The developed training curriculum followed a systematic process, demonstrated quality, and aligned with teachers' actual needs. 3)The implementation of the curriculum yielded an efficiency score of 81.60/87.00, exceeding the set criterion of 75/75. It effectively enhanced the trainees' knowledge and competencies in 21st-century geography education management. 4)The evaluation confirmed that the curriculum was appropriate, coherent, and effective according to the established criteria.

Conclusion: The developed training curriculum is effective and suitable for enhancing the competencies of secondary school geography teachers and is recommended for practical application.

Sustainability-Oriented Lifestyles of People in Rojana Community, Khan Ham Subdistrict, Uthai District, Phra Nakhon Si Ayutthaya Province

2025-11-30T13:13:45+07:00

Background and Aims: Rapid economic and industrial development has contributed to environmental degradation and unsustainable use of natural resources, particularly in communities located near industrial zones. Promoting sustainability-oriented lifestyles among residents is therefore essential to achieving environmentally sustainable development. This study aimed to (1) examine the level of sustainability-oriented lifestyles related to environmental sustainability among residents of the Rojana Community, Khan Ham Subdistrict, Uthai District, Phra Nakhon Si Ayutthaya Province, and (2) compare these lifestyles according to personal factors.

Methodology: This research employed a quantitative research design. The sample consisted of 378 residents aged 18 years and above living in the Rojana Community. Data were collected using a structured questionnaire with a five-point rating scale. Statistical analyses included frequencies, percentages, means, standard deviations, and one-way ANOVA, with a significance level of .05.

Results: The findings revealed that the overall level of sustainability-oriented lifestyles related to environmental sustainability was high. Among the dimensions, access to affordable and sustainable modern energy received the highest mean score, followed by marine ecosystem conservation, access to clean water and sanitation, terrestrial ecosystem conservation, climate change adaptation, and sustainable consumption and production. Comparisons by personal factors showed statistically significant differences in environmental sustainability lifestyles by gender, education level, marital status, occupation, and income, whereas age showed no significant differences.

Conclusion: The study highlights that residents of the Rojana Community demonstrate a strong awareness of environmentally sustainable lifestyles. The findings emphasize the interconnectedness between humans and ecosystems and underscore the importance of conserving natural resources while promoting clean, safe, and environmentally friendly technologies. These insights can serve as a guideline for policymakers and local stakeholders to strengthen community participation in sustainable environmental development.

Guideline Policy to Promote Leisure Sport Tourism in NanYue

2025-12-09T09:09:52+07:00

Background and Aims: In recent years, driven by policy and increased health awareness, NanYue leisure sports tourism has developed rapidly. NanYue boasts superior natural resources, religious culture, and transportation conditions, giving it an advantage in developing leisure sports tourism. However, it still faces challenges such as product homogenization, insufficient supporting facilities and professional talent, limited market promotion, and ecological protection pressures. This study aims (1) to study the current situation of leisure sport tourism in NanYue, (2) to develop a guideline policy to promote leisure sport tourism in NanYue, and (3) to validate the feasibility of the guideline policy to promote leisure sport tourism in NanYue.

Methodology: This study employed a research and development (R&D) methodology, using literature review, questionnaires, and interviews, while SWOT analysis integrated quantitative and qualitative data to formulate the guideline policy. A panel of nine experts conducted a connoisseurship assessment to evaluate policy feasibility. For the questionnaire survey, 384 participants were selected through simple random sampling, and descriptive statistics (frequency, percentage, mean, standard deviation) were used to analyze demographic and perceptual data. In addition, 15 key informants were purposively selected—three tourism bureau staff, nine tourism practitioners, and three community residents—to provide qualitative insights. Among the 384 respondents, 51.82% were women, and the largest age group (19–30 years) accounted for 44.27%. Tourists from other provinces comprised 52.60%, indicating NanYue’s strong national appeal.

Results: 1) Current Situation and Results: NanYue possesses a strong natural ecological and cultural foundation, attracting primarily young, highly educated tourists with high spending power. However, it faces challenges such as insufficient product innovation, inadequate infrastructure and safety management, low community participation, and a shortage of professional talent. 2) Guideline Policy and Results: Based on the results of SWOT analysis, the preliminary guidelines for NanYue Leisure Sports Tourism Policy include eight aspects: tourist demand, tourist perception, tourist motivation, sustainable development, policy support, government management, policy recommendations and stakeholder participation. 3) Connoisseurship and Results: Experts unanimously agreed that the Guideline Policy are feasible and recommended strengthening product differentiation, social media communication, ecological and cultural protection, safety certification and talent training, and improving collaboration and guarantee mechanisms to promote the high-quality and sustainable development of leisure and sports tourism in NanYue.

Conclusion: The Guideline Policy proposed in this study could make NanYue leisure sports tourism more attractive while achieving efficient resource integration and sustainable industrial development.

A Review of Research on Stravinsky’s Ballet The Rite of Spring

2025-12-03T10:17:32+07:00

Background and Aims: Igor Stravinsky’s The Rite of Spring is a cornerstone of twentieth-century music and ballet history. The 1913 work has been the subject of a wealth of research on its ground-breaking rhythmic design, harmonic language, orchestration, and impact on ballet aesthetics. The body of musicological research on the work is well established, but studies across disciplines that include music analysis, choreography, and dance dramaturgy remain few in number. The objective of this study is to analyze the body of research on The Rite of Spring from the following three perspectives: (1) Stravinsky’s biography and the historical context of the work, (2) the evolution of ballet aesthetics and choreographic ideas, and (3) compositional techniques such as rhythm, harmony, and timbre. The study further attempts to identify major research themes, points of scholarly agreement and disagreement, and research gaps, particularly as they pertain to the correlation of music and choreography.

Methodology: The study’s methodology is a qualitative literature review. Academic sources were identified through purposive sampling according to their relevance, authority, and scholarly impact. The materials consulted include monographs, peer-reviewed journal articles, doctoral and master’s theses, musical scores and manuscripts, and documents related to the creation and performance history of The Rite of Spring, drawn from both international and Chinese-language academic databases. The literature was interpreted and analyzed through document analysis, score analysis, and comparative thematic synthesis.

Results: The results of the review show that the majority of research centers on the work’s rhythmic innovation, harmonic organization, and orchestration, and confirms the work as a foundational text of musical modernism. Works of ballet history and criticism tend to identify the work as a pivotal moment in the history of ballet that upended classical tradition and paved the way for abstract theatrical expression. There remain few studies that examine the formal correlation of Stravinsky’s score with Nijinsky’s choreography in an organized way.

Conclusion: The study’s conclusion is that while the scholarship on The Rite of Spring is expansive and research methods are well developed in the field of music theory, interdisciplinary studies remain underdeveloped. Choreography, dance dramaturgy, and performance analysis continue to have a tenuous relationship with research on the music of The Rite of Spring, pointing to a need for a more comprehensive approach in future research.

Development of Radio Broadcasting Station Programs of Bangkokthonburi University on Social Media

2025-11-24T08:38:58+07:00

Background and Aims. In the digital era, community radio is adapting to online platforms to enhance flexibility, accessibility, and real-time interaction. Bangkok Thonburi University Radio aims to develop programs on social media that are modern, meet listeners’ needs, and support community development. The objective of this research is to: (1) study the development of Bangkok Thonburi University Radio programs on social media in a way that aligns with listeners’ needs and expectations, and to provide guidelines for developing suitable community radio program formats for online platforms, considering current technologies and new media.

Methodology: This study employed a quantitative research approach using a one-shot case study design. Survey research was conducted, and data were collected via an online questionnaire. The sample consisted of 400 online listeners of Bangkok Thonburi University Radio. The questionnaire contained 28 items, including both closed-ended and open-ended questions. After data collection, the researcher compiled and analyzed the data statistically.

Results: Most listeners were aged 18–34, highly educated, with moderate to high incomes. They used smartphones and accessed multiple online platforms such as Facebook Live, YouTube, and podcasts. Listeners preferred short, modern, and interactive content. Their needs and expectations for the programs were high, emphasizing audio-visual quality, host expertise, community content, and multi-platform distribution. Statistical correlation analysis indicated that program development was strongly positively correlated with listeners’ needs (r = 0.68) and expectations (r = 0.72).

Conclusion: The majority of listeners are young adults who favor concise, high-quality community content accessible across multiple platforms. High-quality radio program development clearly meets listeners’ needs and expectations.

The Synergistic Effects of The CP Group’s Rice Noodles Project, The Belt and Road Initiative, and Thai Retail Terminals: A SWOT-AHP Analysis of Cross-Border Industrial Synergy and Retail-Driven Market Adaptation

2025-12-11T16:10:06+07:00

Background and Aims: This research examines the expansion strategy of the rice-noodle project within the CP Group (China Region) food industry chain in Southeast Asia, focusing on the synergistic effects generated by the Belt and Road Initiative (BRI) and Thailand’s retail terminal network. Against the backdrop of deepening China-Thailand cooperation and accelerating regional market integration, this research analyzes how the CP Group leverages policy advantages, full-chain industrial capacity, and Thailand’s 7–Eleven–centered retail ecosystem to enhance market penetration. However, existing studies on cross-border food expansion predominantly emphasize export-oriented logistics efficiency or single-channel market entry, while insufficient attention has been paid to how full value-chain coordination and retail-terminal-driven adaptation jointly shape competitive outcomes. This study addresses this gap by integrating global value chain theory, international marketing frameworks, and a quantitative SWOT-AHP approach. The study aims to clarify the mechanisms through which industrial chain coordination, localized marketing, and terminal channel efficiency jointly support Chinese food products’ entry into Southeast Asian markets.

Methodology: Drawing on marketing theory, international market expansion theory, value-chain theory, STP segmentation, 4P strategy analysis, and the SWOT-AHP mixed-method framework, the research systematically evaluates CP Group’s cross-border industrial deployment. Data sources include CP’s full-chain case in Central China, Thailand’s retail terminal structure, BRI policy documents, and quantitative weights derived through SWOT-AHP. The analysis identifies key stakeholders, CP China, CP Thailand, 7-Eleven, suppliers, regulators, and local consumers, and models their interactions in determining feasibility, cost efficiency, and market response.

Results: Findings indicate that CP Group’s “localization + standardization” dual strategy significantly enhances regional adaptability. Full-chain integration from China’s upstream agricultural base to Thailand’s terminal channels reduces logistics costs by 22% and shortens delivery time by up to 40% via cross-border railway logistics. Under the BRI framework, synergy between China’s production capacity and Thailand’s dense retail network accelerates market penetration; for example, 7-Eleven’s national network supports rapid testing, iteration, and diffusion of localized rice-noodle products. SWOT-AHP results show that opportunities (BRI policies, retail growth) and advantages (brand strength, full-chain control) account for 35.8% of the total weight, while threats (local competition, regulatory requirements) dominate with 50.9%, confirming the necessity of model innovation. By 2025, Chinese food sales in Thailand’s retail terminals are projected to exceed USD 1.5 billion, contributing to a 27% increase in China's ASEAN agricultural exports.

Conclusion: The coordination between the Belt and Road Initiative and Thailand’s retail terminals provides a strategic foundation for CP Group’s expansion into Southeast Asia. Full-chain industrial integration, localized product development, and terminal-oriented marketing jointly shape a replicable pathway for Chinese food brands’ internationalization. The study demonstrates that cross-border industrial synergy and retail-driven market adaptation can significantly reduce risk, enhance competitiveness, and promote sustainable regional economic linkage.

Cultural Tourism Development Strategies of Phra Nakhon Si Ayutthaya Province

2025-11-18T09:20:14+07:00

Background and Aims: Phra Nakhon Si Ayutthaya Province has been a UNESCO World Heritage Site since 1991. It boasts a history of over 417 years, distinguished by its ancient ruins, temples, and a blend of architectural styles influenced by various cultures. Currently, it is a renowned cultural tourism destination. Tourism development must focus on conserving cultural and environmental value alongside creating high-quality tourism experiences that meet the needs of modern tourists. This also involves building a cooperation network among the government, private sector, local communities, and international organizations. Therefore, this research aims to achieve the following objectives: (1) To study the state of cultural tourism management in Phra Nakhon Si Ayutthaya Province. (2) To study the factors affecting cultural tourism management in Phra Nakhon Si Ayutthaya Province. (3) To study the strategies for cultural tourism development in Phra Nakhon Si Ayutthaya Province.

Methodology: This research is a qualitative study using individual in-depth interviews and a semi-structured interview guide to analyze problems and obstacles. The defined topics were presented during the interview with 20 stakeholders involved in cultural tourism management in Phra Nakhon Si Ayutthaya Province. The condition of tourism management was analyzed using SWOT Analysis. Strategies for tourism management were created using the TOWS Matrix technique, and the qualitative data were analyzed using content analysis.

Results: The findings indicate that the cultural tourism development of Phra Nakhon Si Ayutthaya Province focuses on utilizing its World Heritage Site and local way of life as key attractions, blending historical heritage conservation with technology and hands-on activities to create memorable experiences, while also upgrading infrastructure and services to international standards. The ultimate goal is sustainable cultural tourism development. The core development strategy follows the PDCA management cycle: Planning based on cultural capital; Implementation emphasizing community participation and technology; Checking with clear sustainability indicators; and Acting for innovation and scaling up. The overall approach integrates Ayutthaya's cultural capital with digital technology and modern media to attract visitors, promote community collaboration, and achieve simultaneous economic and environmental sustainability.

Conclusion: Phra Nakhon Si Ayutthaya Province has the opportunity to develop sustainable cultural tourism by capitalizing on the international tourist demand trend that focuses on 'meaningful experiences' and participation in the local community's way of life (such as cooking, handicrafts, and traditional attire). This is consistent with the idea that modern cultural tourism is driven by the desire for access and participation, rather than superficial consumption.

Factors Affecting the Efficiency of Tax Collection in Local Administrative Organizations in Sawang Daen Din District, Sakon Nakhon Province

2025-12-09T16:11:42+07:00

Background and Aims: Local government tax collection is crucial for generating revenue to finance local development and provide public services that meet the needs of the population comprehensively. Efficient tax collection strengthens fiscal stability, reduces dependence on central government budgets, and increases flexibility in local administration. Furthermore, it is a key mechanism for promoting fairness, transparency, and public participation in the sustainable local development process. The purposes of this study were: (1) to examine the level of tax collection efficiency of local administrative organizations in Sawang Daen Din District, Sakon Nakhon Province, (2) to investigate the factors influencing the efficiency of tax collection within these local administrative organizations, and (3) to explore recommendations related to factors that affect tax collection efficiency of local administrative organizations in Sawang Daen Din District.

Methodology: A quantitative research design was employed. The sample consisted of 88 officials and individuals involved in tax collection, selected using Yamane’s (1973) sampling formula. The primary research instrument was a structured questionnaire. Statistical methods used for data analysis included percentage, mean, standard deviation, and multiple regression analysis.

Results: (1) The overall level of opinions regarding the factors influencing tax collection efficiency of local administrative organizations in Sawang Daen Din District was rated as high; (2) Three factors were found to significantly influence tax collection efficiency at the .05 level: public participation, legal and regulatory measures, and public relations efforts. These factors collectively explained 77.20% (R²= .772) of the variance in tax collection efficiency, (3) Recommendations for improving tax collection efficiency included: (3.1) reviewing and revising tax collection policies to align with local economic and social contexts, as well as integrating operations with relevant government agencies, (3.2) enhancing service delivery through one-stop service centers and accessible electronic systems, (3.3) strengthening the knowledge, skills, motivation, and ethical standards of tax officials, (3.4) providing proactive services to the public and utilizing information technology to monitor and promote community participation, And (3.5) developing accurate, comprehensive, and interconnected tax databases to improve accuracy and efficiency in tax collection.

Conclusion: Officials perceived the factors influencing tax collection efficiency in Sawang Daen Din District to be at a high level. Public participation, legal and regulatory measures, and public relations were statistically significant predictors at the .05 level, jointly explaining 77.20% of the variance in tax collection efficiency. Key areas for improvement include revising tax policies, enhancing service and electronic systems, strengthening personnel competencies, providing proactive services and encouraging community participation, and developing accurate and integrated tax databases to support more efficient local tax administration.

Performance Efficiency of Personnel in Nong Suang Subdistrict Administrative Organization, Wihan Daeng District, Saraburi Province

2025-11-30T14:02:23+07:00

Background and Aims: Local administrative organizations play a crucial role in improving the quality of life of people in local communities, which requires personnel with adequate capacity and effective job performance. Nong Suang Subdistrict Administrative Organization is responsible for various functions, including administration, local development, and public service delivery. Therefore, evaluating personnel performance efficiency is essential. Personal factors may influence work practices and job outcomes. This study aimed to examine the level of performance efficiency of personnel at Nong Suang Subdistrict Administrative Organization and to compare performance efficiency based on personal factors in order to provide empirical data for human resource development aligned with the organizational context.

Methodology: This study employed a quantitative research approach. The sample consisted of 35 personnel of Nong Suang Subdistrict Administrative Organization. The research instrument was a questionnaire comprising three sections: general information, performance efficiency in four dimensions—work quality, work quantity, timeliness of work, and work methods—and an open-ended section for additional suggestions. Content validity was verified by experts. Data were analyzed using descriptive statistics, including frequency, percentage, mean, and standard deviation, as well as inferential statistics, including t-test, one-way analysis of variance (ANOVA), and Scheffé’s post hoc test.

Results: The findings indicated that the overall performance efficiency of personnel at Nong Suang Subdistrict Administrative Organization was at the highest level. Among the four dimensions, work quality had the highest mean score, followed by work quantity, timeliness of work, and work methods, respectively. Comparative analysis based on personal factors revealed that differences in educational level, department/section, length of service, and monthly income resulted in statistically significant differences in overall performance efficiency at the .05 level. However, no statistically significant differences were found with respect to gender, age, and personnel type.

Conclusion: The results demonstrate that personnel at Nong Suang Subdistrict Administrative Organization exhibit a high level of performance efficiency. The findings can serve as empirical evidence for formulating appropriate human resource development strategies and enhancing administrative efficiency in local administrative organizations in a sustainable manner.

The Innovative Leadership of School Administrators Influencing Smart School Characteristics under the Bangkok Secondary Educational Service Area Office 2

2025-12-09T16:13:07+07:00

Background and Aims: Digital transformation in education has increased the importance of innovative leadership in driving schools toward becoming smart schools. This study aimed to examine innovative leadership of school administrators, investigate smart school characteristics, and analyze the relationship between these variables in secondary schools under the Bangkok Secondary Educational Service Area Office 2.

Methodology: A quantitative survey was conducted with 361 secondary school teachers. Data were collected using a five-point rating scale questionnaire and analyzed using descriptive statistics, Pearson’s correlation, and multiple regression analysis.

Results: The results indicated that innovative leadership and smart school characteristics were found at high levels. Innovative leadership showed a significant positive relationship with smart school characteristics (r = 0.72, p < 0.001) and was a significant predictor, explaining 59.8% of the variance (R² = 0.598).

Conclusion: The findings confirm that innovative leadership is a key factor influencing smart school characteristics and highlight the critical role of visionary and innovation-oriented school administrators in enhancing teaching and learning and developing learner competencies in the digital era.

A Participatory Management Model for Promoting School Safety under the Samut Sakhon Primary Educational Service Area Office

2025-12-16T14:11:54+07:00

Background and Aims: Recognizing the importance of promoting safety in schools through participatory management, the researchers conducted this research with the following objectives: 1) to study the current situation and needs, 2) to create a model, and 3) to study the effectiveness of using the participatory management model in promoting safety in schools.

Methodology: Phase 1: Study of the Current State and Essential Needs. Study of documents, concepts, theories, and related research. In-depth interviews with 5 experts. Data analysis through content analysis. A study of essential needs for participatory management in promoting school safety. The population is the educational institutions under the Samut Sakhon Primary Educational Service Area Office, totaling 102 schools. Two informants were selected for each school: 1 school administrator and 1 teacher responsible for school safety promotion, totaling 204 informants. Data were collected using a questionnaire on the current and expected states. Data analysis involved finding the frequency, percentage, mean, standard deviation, and analysis of the data using the Need Index. Phase 2: Construction of the Participatory Management Model in Promoting School Safety. This involved a focus group discussion with 9 experts to draft the components of the participatory management model for promoting school safety and to provide recommendations on drafting the model. Data analysis involved content analysis. An Expert Seminar with 9 experts was conducted to verify the model and evaluate its correctness, appropriateness, feasibility, and utility. Data analysis involved content analysis, finding the mean, and the standard deviation. Phase 3: Study of the Results of Applying the Participatory Management Model in Promoting School Safety. This involved supervision of the educational institutions under the Samut Sakhon Primary Educational Service Area Office, totaling 102 schools, by a committee of 5 members. Self-assessment of the educational institutions was conducted. The informants were 1 school administrator, totaling 102 informants. Data analysis involved finding the mean and standard deviation. A study of Satisfaction was conducted by surveying the schools under the Samut Sakhon Primary Educational Service Area Office, totaling 102 schools. Two informants were selected for each school: 1 school administrator and 1 teacher, totaling 204 informants. Data analysis involved finding the frequency, percentage, mean, and standard deviation.

Results: 1. Current situation and necessary needs include: 1) Causes of problems and obstacles, comprising issues related to policy and oversight, stakeholder participation, personnel knowledge and skills, environment, buildings, equipment, budget, risk management systems, safety behavior, and culture. 2) The school has a high need for development in all aspects of participatory management to promote school safety. 2. Model of Participatory Management for Promoting School Safety: This model consists of six main components: 1) Principles of the model, 2) Goals of the model, 3) Objectives of the model, 4) Process of the model (with five sub-components and ten indicators): 4.1) Identifying collaborative actions (three indicators), 4.2) Implementing identified actions (four indicators), 4.3) Evaluating results collaboratively (one indicator), 4.4) Using evaluation results for improvement (one indicator), 4.5) Ensuring sustainability (one indicator), 5) Implementing the model, and 6) Outcomes of the model. The model has been reviewed by experts and is considered highly accurate, appropriate, feasible, and beneficial overall.

Conclusion: The results of using a participatory management model to promote safety in educational institutions include: 1) the overall implementation of the model was at the highest level; 2) the school was at the highest level of safety; and 3) the school was at the highest level of satisfaction with the overall model.

Research on Ethnic Village Design Based on Sustainable Development Principles: A Case Study of Nangang Yao Village in Northern Guangdong, China

2025-11-20T11:38:49+07:00

Background and Aims: This study takes Yao Village in Nangang, northern Guangdong Province, China, as a living laboratory to address the dual challenges of imbalanced urban-rural development and ethnic cultural continuity in developed areas (Acero et al., 2019). It centers around a culture-driven sustainable revitalization framework and has developed a tripartite approach that integrates "cultural gene transcoding, community co-creation, and ecological restoration" (Andani, 2024). The purposes of this study are to 1) design and improve the environment of Nangang Village through the implementation of Yao villages and promote the sustainable development of the village, and 2) evaluate the environmental design and improve the modeling plan based on the design theory of Nangang Village, Yao ethnic group, northern Guangdong Province, China.

Methodology: This study is based on an interdisciplinary theoretical framework and innovatively applies parametric design tools to transform these cultural codes into stepped narrative landscapes, interactive light and shadow installations, and seasonal cultural tourism experiences.

Results: This method establishes a collaborative evolutionary design paradigm that can synergize cultural memory, spatial production, and ecological intelligence. The actual intervention measures include adapting the abandoned grain silos into weaving workshops, upgrading traditional spaces intelligently, and implementing intelligent space management. These measures have achieved three-dimensional integration: natural ecosystem restoration, cultural adaptability technology innovation, and immersive experience enhancement.

Conclusion: This study suggests that multidimensional cultural transformation and community empowerment mechanisms can coordinate heritage protection with modernization needs. This method cultivates a symbiotic development model, strengthens cultural identity, activates industrial vitality, continues ecological wisdom, and provides theoretical and practical references for ethnic villages in mountainous areas to overcome the dilemma of homogeneous development.

Administration Based on Good Governance of Administrators Principles Affecting the Effectiveness of Small-Sized Schools Perceived by Teacher Perceptions under Surin Primary Educational Service Area Office 3

2025-11-10T10:37:04+07:00

Background and Aims: Implementing good governance principles in educational institution administration by adapting them to the institution's context will lead to effective and efficient administration. This research aimed to 1) study the administration based on good governance principles; 2) study the effectiveness of administration based on good governance principles; 3) study the relationship between administration based on good governance principles and the effectiveness of educational institution administration; and 4) study the effect of administration based on good governance principles on the effectiveness of administration of small basic education institutions as perceived by teachers under the Surin Primary Educational Service Area Office 3.

Methodology: This research was a survey. The sample consisted of 222 teachers in small educational institutions under the Surin Primary Educational Service Area Office 3. The results were obtained using the Krejci and Morgan table and stratified proportional random sampling. The instrument used was a rating scale questionnaire with a reliability value of 0.973. The statistics used included percentages, means, standard deviations, and Pearson’s product-moment correlation coefficients. The study also employed stepwise multiple regression analysis.

Results: 1) Good governance administration of small basic education institutions, as perceived by teachers, was at the highest level overall. 2) The effectiveness of good governance administration of small basic education institutions, as perceived by teachers, was at the highest level overall. 3) The relationship between good governance administration and the effectiveness of small basic education institutions, as perceived by teachers, was positively correlated at a high level of 0.78 with statistical significance at the .01 level. 4) Good governance administration that affected the effectiveness of small basic education institutions, as perceived by teachers, included morality, effectiveness, cost-effectiveness, and the rule of law. All variables together predicted 66.30 percent of the variance in school administration effectiveness with statistical significance at the .01 level.

Conclusion: Good governance administration that affected the effectiveness of small basic education institutions as perceived by teachers included morality, effectiveness, cost-effectiveness, and the rule of law, with a high positive relationship of 0.78 with statistical significance at the .01 level.

Enhancing English Reading and Writing Abilities through Project-Based Learning for Grade 12 Students

2025-11-21T21:02:49+07:00

ackground and Aims: English is an international language that plays a crucial role in communication, education, and careers in the 21st century. Therefore, learners need to be able to use English effectively, especially reading and writing skills, which form the foundation for learning and academic communication. This study aimed (1) to compare students’ English reading ability before and after learning through Project-Based Learning (PBL), (2) to compare students’ post-instruction English reading ability with the 70 percent criterion, (3) to compare students’ English writing ability before and after learning through PBL, and (4) to compare students’ post-instruction English writing ability with the 70 percent criterion.

Methodology: This study employed an experimental research design. The sample consisted of 35 students in Grade 12/3 (Matthayom 6/3) at Satree Chaiyaphum School, Chaiyaphum Province, under the Chaiyaphum Secondary Educational Service Area Office, during the first semester of the 2025 academic year (B.E. 2568). The participants were selected using cluster random sampling. The research instruments included: (1) four lesson plans on English reading and writing for Grade 12, totaling 10 hours of instruction. The appropriateness evaluation of the lesson plans yielded a mean score of 4.54, indicating the highest level of appropriateness. (2) A reading ability test with an index of item-objective congruence (IOC) ranging from 0.60 to 1.00. The test initially contained 50 items, from which 30 items meeting the criteria were selected. The difficulty indices ranged from 0.27 to 0.75, and the discrimination indices ranged from 0.25 to 0.46. The reliability coefficient of the reading test was 0.96. (3) A writing ability test in the form of one constructed-response (essay) item, with IOC values ranging from 0.80 to 1.00. The difficulty indices ranged from 0.611 to 0.667, the discrimination indices ranged from 0.528 to 0.667, and the overall test reliability was 0.92.

Results: The results indicated that: (1) students’ English reading ability after learning through PBL was significantly higher than before learning at the .05 level; (2) students’ post-instruction English reading scores were significantly higher than the 70 percent criterion at the .05 level; (3) students’ English writing ability after learning through PBL was significantly higher than before learning at the .05 level; and (4) students’ post-instruction English writing scores were significantly higher than the 70 percent criterion at the .05 level.

Conclusion: The findings showed that the mean English reading ability score after instruction (24.22) was significantly higher than the pre-instruction score (16.42) at the .05 level, and it was also significantly higher than the 70 percent criterion. Similarly, the mean English writing ability score after instruction (22.87) was significantly higher than the pre-instruction score (15.33) at the .05 level, and it also exceeded the 70 percent criterion. These results demonstrate that Project-Based Learning can effectively enhance Grade 12 students’ English reading and writing abilities.

Social Stigma Associated with COVID-19

2025-12-15T14:08:53+07:00

Background and Aims: COVID-19, an emerging infectious disease first identified in December 2019 in the People’s Republic of China, has disrupted not only health systems but also various social dimensions worldwide. To examine the forms and lived experiences of social stigma among individuals who are infected with COVID-19 in Thailand.

Methodology: A qualitative research design was employed to explore the first-hand experiences of social stigma among individuals who had previously been infected with COVID-19 in Thailand. Snowball sampling was used to recruit participants, and data were collected through semi-structured interviews.

Results: Experiences of stigma among former COVID-19 patients in Thailand can be categorized into three forms: (1) Perceived stigma, reflected through anxious tones or accusatory questioning from others; (2) Stigma by association, particularly when the disease was linked to family members or when harmful rumors circulated; and (3) Discrimination, including avoidance or refusal to engage in close contact even after recovery.

Conclusion: Key actions include fostering understanding, providing accurate information through credible sources, and using communication channels suited to each audience, particularly social media and mainstream media. Cross-sector collaboration is crucial to lessen negative attitudes and sustainably reduce stigma toward individuals who have previously been infected with COVID-19.

Developing a Policy Oriented for Promoting Students with Gifted Athletes toward International Excellence within the Framework of SPLISS Plus 2

2025-12-15T18:27:24+07:00

Background and Aims: The government has implemented a national sports development master plan led by the Ministry of Tourism and Sports, with key agencies coordinating across education, sports organizations, and the private sector. However, performance evaluations indicate that targets have not been met due to fragmented management structures, limited integration with the education system, insufficient sports science support, and weak inter-agency collaboration. Lessons from successful international talent development models, therefore, underscore the need for more effective and coordinated policies to achieve the national sports strategy's goals. Therefore, this research aims to: 1) study and analyze the current situation and needs in the development of gifted students by the National Sports University and its affiliated sports schools. The objectives of this study are: 1) to develop policies and guidelines for developing gifted athletes to international excellence in sports schools under the jurisdiction of local administrative organizations; 2) to synthesize policy models and guidelines for developing gifted athletes to international excellence in leading sports countries; and 3) to develop policies and guidelines for developing gifted athletes to international excellence within the context of Thailand.

Methodology: This study employed a research and development approach consisting of three phases: (1) a needs analysis based on the SPLISS-Plus framework conducted with sports university and sports school administrators; (2) document analysis and synthesis of sports success policy factors from 10 leading sports nations; and (3) development and quality evaluation of policies and guidelines for nurturing elite student-athletes. Research instruments included a needs assessment form (IOC = .83, Cronbach’s α = .84) and policy quality assessment tools (IOC = .92). The sample comprised 50 administrators selected through purposive sampling, and data were analyzed using descriptive statistics and systematic content analysis.

Results: 1) The overall mean and standard deviation of the 12 policy framework issues of SPLISS-Plus 2 were very high (\bar{x} = 4.59, SD=0.50). The top three issues with very high demand were: 1) the efficiency and quality of coaches and expert personnel (\bar{x} =4.73, SD=0.68), 2) the application of sports science and sports technology (\bar{x} = 4.70, SD=0.49), and 3) the management of governance models through collaboration (\bar{x} =4.68, SD=0.78). 2) The results of the policy proposals and guidelines for developing gifted athletes towards excellence included 9 policy issues: 1) policy on defining the national vision and direction, 2) policy on investment and budget, and 3) policy on youth development. The policy framework includes: 1) Sports infrastructure (Grassroots); 2) Talent Identification and Development (TID) policy; 3) Sports science and technology policy; 4) Gifted Sport Pedagogy policy (Sport for Educational Excellence); 5) Collaborative Governance policy; 6) Competition and award system policy; and 7) Official sponsorship policy. Expert evaluation revealed that the developed policies and guidelines are highly consistent and appropriate (\bar{x} = 4.45, SD= 0.71)

Conclusion: In conclusion, the research findings indicate that the needs and perspectives of administrators in sports educational institutions reflect common patterns and structural issues at the systemic levels of education and sports. Systemic analysis and synthesis within the framework of policy factors leading to international sports success (SPLISS Plus 2) revealed nine key policy components that demonstrate the mechanisms and relationships between factors and gaps affecting the systematic development of gifted athletes towards international excellence.

The Relationship between Administrators’ Innovation Implementation and Academic Administration in Educational Institutions Under the Bangkok Metropolitan Secondary Education Service Area Office 2

2025-12-22T11:10:29+07:00

Background and Aims: The integration of innovation in administration is a crucial factor enabling administrators to effectively respond to the dynamics of society and technology, particularly in academic affairs management, which is the core of educational organization. Therefore, investigating the level of administrators' use of innovation and its relationship with academic affairs management is essential for developing administrative guidelines appropriate for the current educational context. The objectives of this research are: 1) To study the level of innovative use by administrators under the Bangkok Secondary Educational Service Area Office 2. 2) To study the level of academic affairs management under the Bangkok Secondary Educational Service Area Office 2. 3) To investigate the relationship between administrators' use of innovation and academic affairs management in schools under the Bangkok Secondary Educational Service Area Office 2.

Methodology: The sample for this study consisted of 375 teachers from schools under the Secondary Educational Service Area Office, Bangkok 2, during the 2025 academic year. The sample size was determined using Taro Yamane’s formula for sample size calculation. A multi-stage sampling technique was employed, beginning with stratified random sampling based on school size, followed by simple random sampling using a lottery method. The research instrument was a 5-point Likert scale questionnaire. Data were analyzed using a statistical software package. The statistics utilized for data analysis included frequency, percentage, mean, standard deviation, and Pearson’s Product-Moment Correlation Coefficient.

Results: The research findings revealed the following: 1) The overall and individual aspects of administrators' use of innovation in schools under the Bangkok Secondary Educational Service Area Office 2 were at a high level. 2) The overall and individual aspects of academic affairs management in schools under the Bangkok Secondary Educational Service Area Office 2 were at a high level. 3) The overall relationship between administrators' use of innovation and academic affairs management in schools under the Bangkok Secondary Educational Service Area Office 2 showed a high positive correlation (r = .903), which was statistically significant at the .01 level.

Conclusion: The findings indicate that administrators' use of innovation is a key factor significantly correlated with the enhancement of academic management efficiency in educational institutions.

The Relationship Between Creative Leadership and School Administration Towards Excellence of School Administrators Under the Secondary Educational Service Area Office Bangkok 2

2025-12-16T14:13:40+07:00

Background and Aims: Amidst the disruptions and volatility of the 21st century, driving school administration towards excellence according to the OBEC Quality Award (OBECQA) criteria requires management mechanisms that transcend traditional bureaucratic frameworks. This is particularly crucial for schools under the Secondary Educational Service Area Office Bangkok Area 2, which operate in a high-stakes environment yet face challenges in leveraging creative potential to address learning loss effectively. "Creative Leadership" has thus emerged as a vital competency that needs systematic exploration and promotion. Consequently, this research aimed to 1) study the level of creative leadership, 2) investigate the level of school administration towards excellence, and 3) analyze the relationship between these two variables among school administrators in the designated area.

Methodology: The sample consisted of 375 teachers under the Secondary Educational Service Area Office Bangkok Area 2 in the 2025 academic year, obtained through stratified random sampling. The research instrument was a 5-level Likert scale questionnaire. Data were analyzed using mean, standard deviation, and Pearson’s product-moment correlation coefficient.

Results: 1) Creative leadership of school administrators was overall at a high level; "Vision" yielded the highest mean, while "Imagination" was the dimension needing further enhancement. 2) School administration towards excellence was overall at a high level, with "Results" achieving the highest mean, whereas "Staff Development" yielded the lowest. 3) Creative leadership exhibited a significant positive correlation with school administration towards excellence at a very high level (r_xy = .920, p < .01).

Conclusion: The findings suggest that creative leadership serves as a key catalyst for institutional quality in the New Normal. However, administrators should prioritize enhancing imaginative skills and staff development programs to bridge existing gaps in innovation management. As this study primarily reflects teacher perceptions, future practical applications should integrate broader perspectives from diverse stakeholders.

Guidelines for Developing Guidance Performance under Nakhon Phanom Primary Educational Service Area Office 2

2025-12-02T09:05:27+07:00

Background and Aims: School guidance operations provide a framework for improving guidance services and strengthening learning and life goal guidance systems in educational institutions. The focus is on enhancing the understanding and efficiency of guidance practices to meet learners’ needs in contemporary society. This research aimed to 1) to study the current conditions and the desired conditions of guidance performance, 2) to assess the priority needs for developing guidance operations, 3) to develop guidance performance, and 4) to evaluate the guidelines for developing guidance operations in schools under the Nakhon Phanom Primary Educational Service Area Office 2.

Methodology: This research is Research & Development (R&D) Research. The sample consisted of 265 school administrators and teachers from primary schools under Service Area Office 2 in Phanom Province, selected through the sample size using percentage criteria, derived by stratified random sampling. The research instrument was a five-point Likert scale questionnaire and interviews with three interviewees, with a reliability coefficient of 0.97. Data were analyzed using percentage, mean, standard deviation, and priority needs index.

Results: The research found that 1) the current conditions of the guidance operations were found to be at a high level, with an average score of 4.12, while the desired conditions were also at a high level, with an average score of 4.46. 2) The overall essential needs for guidance operations showed a PNI_Modified index of 0.083, which is higher than the overall average in three areas: educational guidance, personal adjustment guidance, and career guidance, respectively. 3) The development of guidelines for improving guidance operations under Nakhon Phanom Primary Educational Service Area Office 2 consists of 5 main guidelines, consisting of 15 sub-guidelines. 4) The evaluation of the developed guidelines indicated that their overall appropriateness was at a high level, with an average score of 4.31; the highest average scores were found in the areas of personal and social information guidance and counseling, and information services. In addition, the overall feasibility was also at a high level, with an average score of 4.50.

Conclusion: The current conditions of the guidelines for developing guidance operations in schools under the Nakhon Phanom Primary Educational Service Area Office 2 indicate that the educational guidance dimension is at the lowest level, and it is also the area with the highest essential needs. Therefore, school administrators should promote and support teachers in receiving appropriate and effective development in guidance practices, as well as encourage them to implement educational guidance processes through diverse methods so that students receive educational guidance services that enhance their knowledge and understanding for pursuing higher levels of education.

Job Satisfaction and Organizational Commitment among Outsourced Employees in a Private Airline

2025-12-17T19:49:38+07:00

Background and Aims: This study aimed to examine (1) the relationships between demographic factors and job satisfaction, (2) the relationships between demographic factors and organizational commitment, and (3) the influence of job satisfaction on organizational commitment among outsourced aircraft mechanics in the aircraft maintenance operations of a private airline.

Methodology: The quantitative research utilized a sample (census) of 172 outsourced employees. Data were primarily analyzed using ANOVA and Multiple Regression Analysis at a significance level of 0.05.

Results: The findings revealed that educational level was the only demographic factor that significantly influenced job satisfaction. 2) Gender, age, education level, and work experience significantly influenced organizational commitment. 3) Among job satisfaction dimensions, compensation emerged as the strongest predictor of organizational commitment 34.70% (R² =0.347) of the variance in organizational commitment. Compensation was the most significant predictor ( β = 0.496, p = 0.000), followed by advancement opportunities, whereas job characteristics, supervision, and coworker relationships showed no significant effects.

Conclusion: The results indicate that low satisfaction with compensation (M = 2.38) is significantly associated with lower continuance commitment among outsourced aircraft mechanics. This finding highlights the critical role of compensation as a structural factor shaping organizational commitment in outsourced operational workforces. It suggests potential retention risks when fundamental economic expectations are not adequately addressed.

Passenger Perspectives and Determinants Influencing the Acceptance of Professional Roles of Female Commercial Pilots in the Thai Air Transport Industry

2025-12-18T18:15:00+07:00

Background and Aims: The acceptance of female commercial pilots in Thailand is important for promoting gender equality and women’s rights in a highly specialized profession, while simultaneously expanding the aviation human resource base to address pilot shortages in the aviation industry. Moreover, it contributes to enhancing the international image of Thai airlines. This research aimed to examine the factors influencing the acceptance of the role of Thai female commercial pilots, to explore Thai passengers’ perceptions and experiences with female pilots, and to compare levels of acceptance based on passengers’ personal characteristics and travel experiences in Thailand.

Methodology: The sample consisted of 400 Thai passengers aged 18 years and above who had previously used airline services operating in Thailand. Quota sampling was employed by allocating equal numbers of respondents to each generational group, with 100 participants per group. This quantitative study collected data using a structured questionnaire. Descriptive statistics, including mean, frequency, percentage, and standard deviation, were used to summarize the data. Inferential statistics, including F-tests and one-way analysis of variance (One-Way ANOVA), were applied to examine differences among groups.

Results: The findings revealed that Thai passengers demonstrated the highest level of acceptance of the role of Thai female commercial pilots (M = 4.28, S.D. = 0.702). This high level of acceptance reflected strong confidence in female pilots’ professional competence and skills, aviation safety, travel behavior and service selection, social and family acceptance, gender equality and role modeling, as well as policy support and promotion. In terms of travel experience, passengers who traveled by air one to three times per year generally reported having flown with Thai female commercial pilots one to two times. Their awareness of female pilots was mainly derived from airline publicity and personal experience with low-cost airline services. Furthermore, comparisons of acceptance levels revealed statistically significant differences at the 0.05 level based on gender, age group or generation, education level, frequency of air travel, experience flying with female pilots, sources of information, and type of airline service used.

Conclusion: Thai passengers exhibited a very high level of acceptance of Thai female commercial pilots. However, acceptance levels differed significantly according to personal characteristics and travel experiences. The findings suggest that airlines can utilize these results to develop policies and communication strategies that enhance public confidence in aviation safety and reinforce the professional competence and skills of female commercial pilots. In addition, the results can support efforts to promote gender equality by highlighting and strengthening the professional roles of female pilots in the aviation industry.

Psychosocial Factors of Educational Administrators Affecting School Administration in Schools Under Songkhla Satun Secondary Educational Service Area Office

2025-12-03T09:00:41+07:00

Background and Aims: The psychosocial factors of school administrators play a crucial role in fostering staff morale and job satisfaction, which in turn contribute to the overall development and quality of the school. This concept aligns with the Ninth National Economic and Social Development Plan, which emphasizes people as the center of development. Therefore, studying the psychosocial factors of administrators serves as an important approach to enhancing administrative effectiveness and improving student quality within educational institutions. The objectives of this research are: 1) to study the psychosocial factors of educational institution administrators. Under the Songkhla Secondary Educational Service Area Office, Satun, 2) to study the administration of educational institutions by educational institution administrators. Under the Songkhla Secondary Educational Service Area Office, Satun, and 3) to study psychosocial factors that affect educational institution administration. Under the Songkhla Secondary Educational Service Area Office, Satun.

Methodology: The population is teachers. Schools under the jurisdiction of the Songkhla Secondary Educational Service Area Office, Satun, for the academic year 2023, totaling 2,639 people. The sample group was determined using Crazy and Morgan's tables, numbering 335 people. Statistics used to analyze the data: frequency distribution, percentage, mean (\bar{x} ), standard deviation (S.D.), and multiple regression analysis.

Results: The research results found that 1. The level of psychosocial factors of educational institution administrators that affect the administration of educational institutions of schools under the Songkhla Secondary Educational Service Area Office, Satun, is overall at a high level. When considering each aspect, it was found that Achievement motivation, Future-oriented, self-control, attitude, and social support were at a high level 2. The administration level of educational institution administrators under the Songkhla Secondary Educational Service Area Office, Satun, was overall at a high level. When considering each aspect, it was found that Academic administration, Budget management, Human resource management, and General administration were at a high level, and 3. Psychosocial factors affecting the administration of educational institutions by school administrators under the Songkhla Secondary Educational Service Area Office, Satun, using multiple regression analysis. It was found that there are psychosocial factors that affect the administration of educational institutions, including future-oriented factors and self-control. Attitudinal factors in achievement motivation and social support factors have a positive effect with statistical significance at the .01 level.

Conclusion: The study found that school administrators under the Secondary Educational Service Area Office Songkhla–Satun demonstrated a high overall level of psychosocial factors, including achievement motivation, future orientation with self-control, attitudes, and social support. Likewise, their overall level of school administration was also high across academic administration, budget administration, personnel administration, and general administration. Multiple regression analysis revealed that future orientation with self-control, attitudes, achievement motivation, and social support positively influenced school administration with statistical significance at the .01 level. These findings indicate that psychosocial factors are key components that enhance the administrative effectiveness of school administrators.

Effects of Circuit-Based High-Intensity Interval Plyometric Training on Physical Fitness of Students of the Faculty of Sports Science and Technology, Bangkokthonburi University

2025-12-23T13:48:41+07:00

Background and Aims: Physical fitness plays a crucial role in human performance and daily functioning. Optimal physical fitness enhances the body’s readiness and capacity to perform everyday tasks and work efficiently. The purposes of this study were 1) to study the effect of a plyometric high-intensity interval training program and a circuit training program on the Students of the Faculty of Sports Science and Technology, Bangkok Thonburi University, and 2) to compare Effect of plyometric high intensive interval training program and the circuit training program on the Students of the Faculty of Sports Science and Technology, Bangkok Thonburi University.

Methodology: The sample consisted of 30 students majoring in Physical Education in the Faculty of Sports Science and Technology who were enrolled in PE 207 Volleyball Skills during the 2025 academic year. Participants were selected through purposive sampling and assigned to two groups of 15 each. Research instruments included the plyometric high-intensity interval training program, circuit training program, and a field-based physical fitness test. Data were analyzed using mean, standard deviation, and an independent-samples t-test, with the level of statistical significance set at the .05 level.

Results: Between-group comparisons revealed statistically significant differences in mean physical fitness scores after the 4th and 8th weeks of training at the .05 level, with the experimental and control groups differing significantly. Within-group comparisons showed that the mean physical fitness scores of both the control and experimental groups differed significantly before training, after the 4th week, and after the 8th week at the .05 level.

Conclusion: Both heavy–light alternating plyometric training and station-based plyometric training positively influenced the physical fitness of students in the Faculty of Sports Science and Technology, Bangkok Thonburi University. Effective fitness development requires proper training methods, consistency, and a progressive increase in training intensity to maximize improvements in physical performance.

Strategy for Sports Tourism to Enhance Tourist Attractions in Hengyang City

2025-12-09T09:11:31+07:00

Background and Aims: With the help of national and local initiatives like Hunan's Outdoor Sports Industry Development Plan (2023–2025) and the National Fitness Plan (2021–2025), sports tourism has emerged as a fast-growing industry in China. Hengyang is adopting the "tourism + sports" approach to improve its city image and tourism competitiveness because of its abundant natural and cultural resources. However, its sports tourism industry is still in its infancy, with a narrow range of products, inadequate promotion, and subpar service infrastructure. There are theoretical and practical benefits in researching how sports tourism might improve Hengyang's tourist attractions. This study aims to: (1) study the current situation of sports tourism in Hengyang City. (2) Develop strategies for sports tourism to enhance tourist attractions in Hengyang City. (3) To validate the feasibility of strategies for sports tourism to enhance tourist attractions in Hengyang City.

Methodology: This study employed the research and development (R&D) research technique to examine the expansion of sports tourism in Hengyang City through questionnaire surveys and interviews. Simple random sampling was used to select 384 visitors, both male and female, between the ages of 18 and 51. They worked for the government, for companies, as independent contractors, as students, as retirees, and in other capacities. Questionnaires and semi-structured interviews were used as research tools. Quantitative data were evaluated using frequency, percentage, mean, and standard deviation, while qualitative data were examined using content analysis. Using a SWOT analysis and TOWS matrix, nine experts further verified the suggested development strategies.

Results: The findings show that Hengyang City's sports tourism industry has eight advantages, eight disadvantages, seven possibilities, and eight dangers. Strong legislative support and a wealth of sports and tourist resources are important advantages; on the other hand, inadequate product innovation and a lack of finance for new sports tourism initiatives are significant disadvantages. Four SO strategies, four ST strategies, four WO strategies, and three WT strategies with an emphasis on resource integration, brand growth, industrial collaboration, ecological conservation, and talent nurturing were developed based on the SWOT-TOWS analysis. The suggested techniques are workable and have distinct development orientations, according to expert review.

Conclusion: Hengyang City's resource utilization efficiency is still low, despite the city's ideal natural and cultural characteristics for the combined development of sports and tourism. By putting the suggested solutions into practice, Hengyang's sports tourism may become more appealing and competitive, which will help the local sports, tourism, and cultural industries grow in a sustainable and high-quality manner.

Guidelines for Modern Public Management of Personnel at Roi Et Provincial Land Office, At Samat Branch

2025-12-20T15:11:38+07:00

Background and Aims: Modern public sector management guidelines for land offices emphasize the development of skilled personnel, public service with a sense of civic responsibility, the efficient use of technology in budget management, building understanding with the public, and promoting lifelong learning. The goal is to deliver fast, transparent, and effective services that satisfy the public. This research aimed to: (1) examine the general conditions of New Public Management (NPM) practices among operational personnel at the Roi Et Provincial Land Office, At Samat Branch; (2) investigate the factors influencing New Public Management practices among operational personnel at the Roi Et Provincial Land Office, At Samat Branch; and (3) propose guidelines for improving New Public Management practices among operational personnel at the Roi Et Provincial Land Office, At Samat Branch.

Methodology: This study employed a mixed-methods research design, integrating both quantitative and qualitative approaches. The quantitative sample consisted of 331 service recipients at the Roi Et Provincial Land Office, At Samat Branch. The qualitative target groups included 10 operational personnel at the office and 10 participants involved in focus group discussions. The research instruments included questionnaires, interviews, and focus group discussions. Data were analyzed using frequency, percentage, mean, standard deviation, multiple regression analysis, and descriptive analysis to support the discussion of the findings.

Results: The research findings revealed that the overall level of New Public Management (NPM) practices among operational personnel at the Roi Et Provincial Land Office, At Samat Branch was at a moderate level. The factors that significantly influenced New Public Management practices at the 0.05 level were personnel management (X1), facilities and physical environment (X4), technology (X3), and public satisfaction (X5). The unstandardized regression coefficients (b) for these predictive factors were 1.069, 0.230, 0.162, and −0.836, respectively. The proposed guidelines for New Public Management practices among operational personnel at the Roi Et Provincial Land Office, At Samat Branch consisted of three key components: (1) operational planning, (2) work efficiency, and (3) personnel participation. The evaluation of these proposed guidelines indicated that they were appropriate, consistent, feasible, and beneficial.

Conclusion: The study of modern public sector management approaches among personnel working at the Roi Et Provincial Land Office, Aat Samat Branch, found them to be appropriate, consistent, feasible, and beneficial.

Implementation of Student Discipline Enhancement in Schools under the Songkhla Primary Educational Service Area Office 1

2025-12-29T18:16:30+07:00

Background and Aims: Enhancing student discipline is an important mission of educational institutions in developing learners to exhibit appropriate behavior, take responsibility, and live harmoniously with others in society. Therefore, the implementation of disciplinary practices requires cooperation among school administrators, teachers, and relevant stakeholders in order to continuously and sustainably foster desirable characteristics in students. The research study aims to: 1) study the implementation of student discipline enhancement in schools; 2) compare the implementation of student discipline enhancement in schools based on the variables of gender, age, education level, work experience, and school size; and 3) compile suggestions on the implementation of student discipline enhancement in schools.

Methodology: The research sample comprised 305 teachers under Songkhla Primary Educational Service Area Office 1 in the academic year of 2025, selected by stratified random sampling based on school sizes and simple random sampling by drawing lots. The research instrument was a Likert-scale questionnaire with a reliability value of .981. Statistics used for data analysis were mean, standard deviation, t-test, and F-test

Results: The research findings revealed that: 1) implementation of student discipline enhancement in schools was holistically at the highest level. When considering individual aspects, it was found that the opinions of teachers towards all aspects were at the highest level. 2) The comparison results showed that the opinions of teachers with different genders, education levels, work experiences, and working at different sizes of schools towards the implementation of student discipline enhancement in schools were not different; the comparison by age also showed no overall difference but significant differences at the .05 level in some aspects. And 3) The synthesized recommendations suggested that school administrators should place great emphasis on fostering proper manners and appropriate behavior among students. It was suggested that schools organize training and practical activities to develop students’ social skills and promote harmonious coexistence. Furthermore, the integration of etiquette-related content into academic subjects and student development activities was recommended. Additionally, schools should recognize and commend students who demonstrate exemplary manners in order to motivate others to behave appropriately and consistently according to social norms.

Conclusion: The implementation of student discipline enhancement in educational institutions, both overall and by individual aspects, was found to be at the highest level. Comparisons based on gender, educational attainment, work experience, and school size revealed no significant differences in overall opinions. While age did not result in differences in overall opinions, statistically significant differences were found in specific aspects at the .05 level. In addition, the recommendations indicate that school administrators should place importance on cultivating proper manners and appropriate behavior through practical training activities, integrating manners into subject areas and student development activities, as well as recognizing and honoring students with good manners in order to promote sustainable discipline.

Academic Administration of Educational Institutions Under Songkhla Satun Secondary Educational Service Area Office

2025-12-15T13:33:51+07:00

Background and Aims: Academic administration is a crucial component in enhancing the quality of education at the secondary level, particularly within the Under Songkhla Satun Secondary Educational Service Area Office, which encompasses diverse contexts. A systematic assessment of administrative practices is essential to identify strengths and areas for improvement. The resulting information can guide the development of effective academic administration strategies that align with the needs of each school. Ultimately, this will contribute to improving student learning outcomes and advancing the professional growth of teachers. The purposes of this research were: 1) to study the academic administration of educational institutions under the Songkhla Satun Secondary Educational Service Area Office, 2) to compare the academic administration of these institutions classified by educational level, gender, age, and school size, and 3) to investigate recommendations for improving academic administration.

Methodology: The sample comprised 99 school administrators under the Songkhla Satun Secondary Educational Service Area Office in the academic year 2024, determined by Krejcie and Morgan’s sampling table. The research instruments consisted of a five-point rating scale questionnaire and an open-ended questionnaire regarding recommendations for academic administration. The content validity of the instrument was between 0.67-1.00 confirmed, and the reliability coefficient was 0.980. Data were analyzed using frequency, percentage, mean, and standard deviation. Hypotheses were tested using t-test, F-test, and One-Way ANOVA, along with content analysis.

Results: The findings revealed that 1) The overall level of academic administration of educational institutions under Songkhla Satun Secondary Educational Service Area Office was at the highest level (\bar{x} = 4.59, SD = 0.46). 2) The study aimed to compare the academic administration of educational institutions under the Songkhla Satun Secondary Educational Service Area Office. The comparison was made both in overall and specific aspects. The results revealed that the administrators’ educational level, age, and the size of the schools to which they belonged caused differences in their opinions regarding academic administration that were significantly different at the 0.05 level. However, there was no significant difference in opinions toward academic administration among administrators of different genders. 3) Recommendations for academic administration included. 3.1) enhancing instructional processes with learner-centered and active learning approaches, alongside continuous teacher development and critical thinking skills for learners. 3.2) Revising curricula to meet social and career changes, and incorporating life skills, technology, and languages. 3.3) focusing on authentic assessment of learners’ competencies, reducing reliance on multiple-choice tests, and adopting behavioral and portfolio-based evaluation. 3.4) supporting the development of innovative learning media, strengthening teachers’ digital skills, and allocating budgets for digital resources. and 3.5) promoting supervisory practices emphasizing continuous consultation, peer coaching, and the use of supervision results to improve individual teachers.

Conclusion: The research found that the academic administration of schools under Songkhla Satun Secondary Educational Service Area Office was at the highest level (mean = 4.59), reflecting highly effective management practices. A comparison of administrators’ opinions revealed that educational level, age, and school size influenced perceptions of academic administration, while gender showed no significant effect. Based on the findings, it is recommended to enhance teaching and learning processes by emphasizing Active Learning and promoting students’ analytical thinking skills. The curriculum should be updated to align with life skills and technological changes. The assessment system should focus on evaluating actual competencies and increasing the use of portfolio-based assessment. Additionally, schools should support the development of innovative learning media and teachers’ digital skills, as well as strengthen supervisory practices through continuous consultative supervision and peer coaching to improve educational quality sustainably.

Development of Management Guidelines to Promote Rugby Clubs in Secondary Schools at Shandong Province, the People's Republic of China

2025-12-08T16:00:49+07:00

Background and Aims: Rugby has gained increasing attention in secondary schools across China; however, in Shandong Province, its development is constrained by inconsistent management practices, limited resources, and the absence of structured operational guidelines. Strengthening club management is essential for ensuring sustainable growth, student participation, and sport quality. This study aimed to develop comprehensive management guidelines to promote rugby clubs in secondary schools in Shandong Province, based on established management theories.

Methodology: A mixed-methods design was adopted. Quantitative data were collected from 256 respondents—81 teachers and 175 students—from ten secondary-school rugby clubs through a validated questionnaire (IOC = 0.89). Qualitative data were obtained through semi-structured interviews with five experts and a focus group discussion with seven specialists, followed by final verification using the connoisseurship technique. Descriptive statistics and thematic analysis were used to analyze the data.

Results: The current management situation was rated high in planning, organizing, and leading, but moderate in controlling. Based on the findings, 34 management guidelines were developed: 9 for planning, 9 for organizing, 9 for leading, and 7 for controlling. Experts confirmed that the guidelines are feasible, relevant, and suitable for strengthening rugby club operations in secondary schools.

Conclusion: The finalized guidelines provide a clear, evidence-based framework to support the sustainable development of rugby clubs in Shandong Province. These guidelines can also serve as a model for other regions seeking to improve school-sport program management.

Development of Management Guidelines to Promote Taiji Rouliqiu Clubs in Pingxiang City, Jiangxi Province, the People’s Republic of China

2025-12-08T16:02:57+07:00

Background and Aims: Taiichi softball has gained increasing attention in the Pingxiang city club, across China; however, in Jiangxi province, its development is constrained by inconsistent management practices, limited resources, and the absence of structured operational guidelines. Strengthening club management is essential for ensuring sustainable growth, increased participation among middle-aged women, and improved sport quality. This study aimed to develop comprehensive management guidelines to promote the Taiji softball club in Pingxiang City, Jiangxi province, based on established management theories.

Methodology: A mixed-methods design was adopted. Quantitative data were collected from 291 middle-aged women in 6 communities in Ping Xiang city through a validated questionnaire (IOC = 1.00). Qualitative data were obtained through semi-structured interviews with seven experts and a focus group discussion with seven specialists, followed by final verification using the connoisseurship technique. Descriptive statistics and thematic analysis were used to analyze the data.

Results: The current management situation was rated high in planning, organizing, leading, and controlling. Based on the findings, 36 management guidelines were developed: 8 for planning, 8 for organizing, 8 for leading, and 8 for controlling. Experts confirmed that the guidelines are feasible, relevant, and suitable for strengthening rugby club operations in secondary schools.

Conclusion: The finalized guidelines provide a clear, evidence-based framework to support the sustainable development of Taichi ball clubs in Jiangxi Province. These guidelines can also serve as a model for other regions seeking to improve community-sport program management.

Developing the Tendering Capacity of Anging Construction Industry Association Trainees Using Situation-Based Learning Activities: An Empirical Study on Enhancing Practical Skills and Decision-Making in Construction Project Bidding

2025-12-22T20:04:11+07:00

Background and Aims: Construction tendering has become a complicated process that needs digital skills, knowledge of sustainability, and advanced risk assessment. Conventional, lecture-centric training frequently fails to fully equip professionals, especially in China's swiftly modernizing industry, which is experiencing a substantial skills gap due to an aging workforce. The objectives of this quasi-experimental study were to: (1) create and validate a situation-based learning (SBL) intervention for the enhancement of tendering capacity, (2) evaluate its effect on trainees' competencies, and (3) measure participant satisfaction with the SBL methodology.

Methodology: Using a one-group pretest-posttest design, the study included 30 professionals and trainees from the construction business in Anqing, China (Mean age=41.2, SD=9.8; mean experience=12.5 years). The intervention included seven SBL courses that combined classroom theory with real-life bidding situations and site visits over 21 hours of interaction time. Tendering capacity was assessed using a validated 30-item evaluation encompassing project analysis, organizational design, construction planning, and quality/safety management. The examination of the data includes paired t-tests and descriptive statistics.

Results: Expert validation assessed the SBL intervention as extremely suitable (M=4.35, SD=0.47). Trainees showed a big improvement in their ability to tender, going from a pretest score of 60.50 (SD=4.15) to a posttest score of 85.97 (SD=6.74). The difference was statistically significant (t (29) =19.72, p<.001) and had a substantial effect size (Cohen's d=3.60). After the intervention, 70% of participants reached "excellent" levels of competency. The trainees were quite happy (M=4.72, SD=0.54), and they were most happy about learning how to solve problems.

Conclusion: Learning based on real-life situations is a great way to improve your skills in construction tendering since it closes the gap between theory and practice by giving you real-world, relevant experiences. The method shows a lot of promise for helping workers in China's construction industry learn new skills when they move to new jobs. This could lead to more use in professional training programs.

An Empirical Structural Equation Modeling Study of Social Media’s Impact on Jewelry Consumer Experience

2025-11-30T14:08:31+07:00

Background and Aims: Digital transformation are profoundly reshaping consumer behavior and competitive dynamics in the jewelry industry. This study examines how social media is associated with jewelry purchasing experience through functional value and emotional value, and further tests the roles of brand identification as a mediating mechanism and brand loyalty as a boundary condition (moderator).

Methodology: A quantitative survey design was adopted. A total of 483 valid questionnaires were collected via online platforms to test the structural model using SEM.

Results: Structural Equation Modeling (SEM) results show significant positive associations between social media dimensions and jewelry purchasing experience, with functional value and emotional value serving as key mechanisms. The indirect (mediated) association via brand identification is statistically significant. In addition, brand loyalty strengthens the association between social media and the jewelry purchasing experience.

Conclusion: Theoretically, this study integrates social media into the Resource-Based View (RBV) framework as an intangible strategic resource. It also verifies the applicability of the experience economy framework in luxury consumption. For practice, the study proposes four strategic paths for jewelry enterprises: information transparency, immersive experience design, symbolic narrative communication, and loyalty cultivation. These paths aim to achieve sustainable competitive advantage.

Promoting Academic Achievement Motivation Through Gamification-Based Blended Learning Activities for Grade 5 Students at Nong Ruea School

2025-11-16T08:05:24+07:00

Background and Aims: Traditional teaching methods often lack variety, leading to disinterest and low challenge for students, which hinders the development of essential skills. This classroom action research aimed to (1) study the practice of promoting achievement motivation in learning using blended learning activities based on the gamification concept, (2) study the level of students' achievement motivation after participation, and (3) study student satisfaction with the learning activities.

Research Methodology: The target group was 10 Grade 5 students at Nong Ruea School. The research was conducted over three cycles following the Kemmis and McTaggart model. Research instruments included (1) eight blended learning lesson plans, (2) an achievement motivation scale, (3) a behavioral observation form, and (4) a satisfaction questionnaire. Data were analyzed using content analysis for qualitative data and mean and standard deviation for quantitative data.

Results: The findings were as follows: (1) The learning activities, structured in five stages (motivation, challenge, explanation and demonstration, task execution, and reflection) and integrated with gamification elements like points, badges, and leaderboards, increased student interest, engagement, and interaction. (2) The level of achievement motivation increased each cycle, from low (Cycle 1, Mean = 1.93) to moderate (Cycle 2, Mean = 2.48) and to high (Cycle 3, Mean = 3.88).

Conclusion: Blended learning activities based on the gamification concept effectively promoted achievement motivation in learning among Grade 5 students. Students demonstrated more proactive learning behaviors, consistent attentiveness, and a more enjoyable classroom atmosphere.

The Effect of a Basic Thai Language Instructional Model Based on the Communicative Language Teaching Approach Combined with the Role-Play Method to Enhance Thai Listening and Speaking Skills for First-Year Undergraduate Chinese Students at Honghe University

2025-12-15T11:42:37+07:00

Background and Aims: Thai as a foreign language teaching for Chinese undergraduates at Honghe University currently struggles with fostering listening and speaking skills. Dominated by translation and memorization over authentic communication, instruction leaves most students unconfident, reluctant to interact, and unable to use Thai fluently, resulting in subpar academic performance. This study thus aims to 1) compare the Thai listening and speaking skills of students after learning through a basic Thai language instructional model based on the communicative language teaching approach, combined with the role-play method to enhance Thai listening and speaking skills for First-Year undergraduate Chinese students at Honghe University, and 2) study the students’ satisfaction with the basic Thai language instructional model.

Methodology: Thirty first-year undergraduate students enrolled in Basic Thai participated in an eight-week intervention featuring role-play activities embedded within the instruction. Data collection included a validated Thai listening-speaking proficiency test (comprising three components: multiple-choice listening comprehension, oral production, and integrated listening-speaking tasks) and a satisfaction questionnaire. Statistical analysis employed one-sample t-tests and descriptive statistics.

Results: (1) The comparison of students' Thai listening-speaking skills after learning revealed that the post-learning scores averaged 84.90 (84.90%), which was higher than the specified criterion of 80% with statistical significance at the .05 level (M = 84.90, out of 100, SD = 5.31, t₂₉ = 5.05,
p = .000). (2) The students' satisfaction with the overall learning management was at the highest level (M = 4.77, SD =0.51).

Conclusion: The CLT-role-play model effectively enhances Chinese students' Thai listening and speaking skills, meeting proficiency standards and earning top student satisfaction, proving ideal for practical communication training.

Guidelines for Enhancing the Work Performance Image of Police Officers at Klang Dong Provincial Police Station, Pak Chong District, Nakhon Ratchasima Province

2026-01-05T20:45:03+07:00

Background and Aims: This study aimed (1) to examine the level of work performance image of police officers at Klang Dong Provincial Police Station, and (2) to investigate guidelines for enhancing the work performance image of police officers at Klang Dong Provincial Police Station.

Methodology: A mixed-methods research design was employed. The quantitative sample consisted of 387 residents aged 18 years and over with voting eligibility in Klang Dong and Phaya Yen Subdistricts, Pak Chong District, Nakhon Ratchasima Province, selected through stratified random sampling. Data were collected using questionnaires and analyzed using mean and standard deviation. The qualitative component involved in-depth interviews with eight key informants, with data analyzed through content analysis and descriptive summarization.

Results: The results revealed that the overall level of the work performance image of police officers at Klang Dong Provincial Police Station was rated at a high level. Among the dimensions examined, general service performance received the highest mean score, while traffic control and management received the lowest. In terms of guidelines for enhancing the work performance image, the findings indicated that supervisors should encourage police officers to engage with and communicate directly with community members to listen to their concerns and use the feedback to improve work performance. In addition, supervisors should foster an organizational culture that emphasizes public service orientation and provide sufficient and modern equipment and technologies to support effective traffic management.

Conclusion: Overall, the work performance image of police officers at Klang Dong Provincial Police Station was perceived to be at a high level, with general service performance rated highest and traffic control and management rated lowest. Strategies to enhance the work performance image should focus on strengthening communication and community engagement, cultivating a service-oriented organizational culture, and supporting police operations with adequate and modern traffic management equipment and technologies.

Innovative Leadership of School Administrators Affecting Learning Management Competency of Teachers under Nakhon Phanom Primary Education Service Area Office 1

2026-01-02T17:18:43+07:00

Background and Aims: Innovative leadership of school administrators affects the learning management competency of teachers. This initiative will enhance the innovative leadership of school administrators and strengthen teachers’ learning management competency within the Nakhon Phanom Primary Education Service Area Office 1, thereby improving efficiency and maximizing the effectiveness of educational institutions in the future. The purposes of this research were to study 1) and compare innovative leadership of school administrators classified by school status and size, 2) and compare learning management competency of teachers classified by school status and size, 3) the relationship between Innovative leadership of school administrators and learning management competency of teachers, and 4) Innovative leadership of school administrators affecting learning management competency of teachers.

Methodology: This research is quantitative. The sample group used in this research is administrators and teachers, a total of 260, who were randomly selected by Stratified Random Sampling in proportion to school size. The tool used in collecting data this time is a questionnaire. The statistics used are the mean and standard deviation, Pearson’s product-moment correlation coefficient, and stepwise multiple regression analysis.

Results: It was found that 1) The overall innovative leadership of school administrators was at a high level (\bar{x} = 4.09, S.D. =0.31). In comparison, the overall innovative leadership of school administrators classified by school status and size revealed statistically significant differences at the .01 level. 2) The overall learning management competency of teachers was at a high level (\bar{x} = 4.07, S.D. =0.32). In comparison, the overall learning management competency of teachers classified by school status and size revealed statistically significant differences at the .01 level. 3) Innovative leadership of school administrators and learning management competency of teachers revealed high significant positive correlation at the .01 level. 4) There were 4 variables of innovative leadership of school administrators that affected learning management competency of teachers under Nakhon Phanom Primary Education Service Area Office 1: Teamwork and participation (X₄), Innovative vision (X₁), Innovative personality (X₂), and Innovative creativity (X₃). They could be predicted up to 71.20 percent. The standard error of prediction is ±.17. The equation could be written as follows.

Conclusion: Innovative leadership of school administrators is significantly related to the learning management competency of teachers. Innovative leadership with the highest impact is teamwork and participation, followed by innovative vision, followed by innovative personality, and Innovative creativity, which help schools to have efficient administration in all aspects. Furthermore, these innovative leadership styles can be used as predictive factors to clearly enhance school success.

The Use of Mnemonic Coaching for Upper-Hand Pitch Sequences in Khlui Lip Performance: Development and Effectiveness among Grade 3 Students

2025-10-24T22:20:25+07:00

Background and Aims: Many students have difficulty with precise and rapid finger placement while learning Thai traditional music, notably the Khlui Lip (a high-pitched Thai flute). Placing the upper-hand fingering for pitch change is a challenge that is noticeable when the students perform the Khlui Lip. Furthermore, lacking basic finger control leads to weak sound quality, excessive resonance, and intonation problems. Therefore, practicing the Khlui Lip with proper technique is extremely necessary, as it helps the students improve natural finger control. This study aimed to investigate the effectiveness of mnemonic coaching exercises combined with conventional practice in improving Khlui Lip performance skills among elementary school students

Methodology: The participants consisted of 16 Grade 3 students from Ramkhamhaeng University Demonstration School (Bangna Campus), selected through purposive sampling. The instructional intervention combined mnemonic coaching exercises alongside traditional practice drills. A performance assessment rubric with a total score of 20 was used to gather the data, evaluating two dimensions: rhythm (10 points) and melody (10 points). Data analysis involved descriptive statistics and a one-sample t-test. Additionally, qualitative data were also collected through classroom observations. According to instrument validation, the reliability coefficient (Cronbach's alpha) was 0.89, and the Index of Item-Objective Congruence (IOC) ranged from 0.80 to 1.00 (M = 0.93).

Results: The findings indicated that the average khlui lip performance skill evaluation score for 16 students was 18.31 (SD = 2.12, n = 16), significantly higher than the criterion score of 15 (t(15) = 6.25, p < .00001). Consequently, students were more engaged and less reliant on musical notation. Instrument validation revealed that the Index of Item-Objective Congruence (IOC) ranged from 0.80 to 1.00 (M = 0.93), with a reliability value (Cronbach's alpha) of 0.89

Conclusion: In conclusion, Khlui Lip's performance skills were improved by mnemonic coaching activities in terms of both melodic execution and rhythmic correctness. In Thai traditional music education, this approach also increased learning motivation and improved practice continuity. As a result, the findings emphasized the educational relevance of cognitive mnemonics and embodied learning in instrumental music instruction, with study instruments showing content validity and reliability.

Management of the Child Development Center of Talat Khae Subdistrict Municipality, Non Sung District, Nakhon Ratchasima Province

2026-01-12T08:29:45+07:00

Background and Aims: Early childhood development is widely recognized as a fundamental foundation for national human capital development, as the early years of life represent a critical period of rapid growth across physical, emotional, psychological, social, and cognitive domains. When children receive appropriate care, stimulation, and developmental support during this stage, they are more likely to grow into high-quality, productive members of society. The objectives of this study are twofold: (1) to examine the origins and developmental processes of administrative innovation in early childhood development centers under Talat Khae Subdistrict Municipality, Non Sung District, Nakhon Ratchasima Province; and (2) to investigate the factors influencing the process through which administrative innovation in early childhood development centers emerges within Talat Khae Subdistrict Municipality, Non Sung District, Nakhon Ratchasima Province.

Methodology: A qualitative research design was employed. Data were collected through in-depth interviews with 50 key informants, comprising three groups: municipal executives, operational personnel, and parents of children enrolled in the Center or local residents directly involved with its operations. Data were analyzed using an inductive approach based on empirical evidence.

Results: (1) The origins and development of administrative innovations in the Early Childhood Development Center stemmed from the need to adapt to rapid social and technological changes, as well as rising parental expectations for holistic child development. These dynamics prompted the adoption of a new administrative model tailored to the local context, emphasizing improved learning environments, enhanced teacher competencies, and strengthened community participation. As a result, the Center evolved into a genuine community learning hub. Key innovations included participatory management, the integration of digital technologies to enhance administrative efficiency, the incorporation of local wisdom into learning activities, and the establishment of multi-sectoral collaborative networks. These innovations collectively enhanced the Center’s capacity to support early childhood development holistically. (2) Factors influencing the emergence of innovation included transformational leadership, an open and supportive organizational culture, personnel knowledge and competencies, social capital, active community participation, and external institutional support. These conditions were found to be essential enablers of effective and sustainable innovation-based administration.

Conclusion: The administrative innovations developed by the Early Childhood Development Center of Taladkae Subdistrict Municipality were driven by the need to respond to societal change and parental expectations. Through participatory processes, the adoption of digital technologies, and the integration of local cultural knowledge, the Center successfully developed a management model aligned with its local context. Key enabling factors leadership, organizational culture, personnel capacity, social capital, community participation, and external support collectively contributed to the effectiveness and sustainability of innovation-driven administration.

Effects of Problem-Based Learning Experience on Enhancing Computational Thinking Skills of Kindergarteners

2026-01-06T21:01:38+07:00

Background and Aims: This study aimed to (1) examine the effectiveness index of the problem-based learning (PBL) experience in enhancing computational thinking skills among kindergarten children, and (2) compare their computational thinking skills before and after participating in the PBL-based learning experience.

Methodology: The participants were ten children aged 5–6 years, selected through purposive sampling. The experimental sessions lasted 40 minutes each and were conducted four days per week for six weeks. The learning activities consisted of five stages:(1) problem identification, (2) understanding the problem, (3) exploring possible solutions, (4) implementing solutions, and (5) summarizing and presenting findings. The research instruments included the problem-based learning experience plans and a computational thinking skills assessment for kindergarten children. Data were analyzed using the mean, standard deviation, and effectiveness index, and hypothesis testing was conducted using the Wilcoxon Signed-Rank Test.

Results: The results revealed that: (1) the effectiveness index of the problem-based learning experience plan was 0.7291, indicating that the program was 72.91% effective in improving children’s computational thinking skills; and (2) the children’s post-experiment computational thinking skills were significantly higher than their pre-experiment scores at the .05 level. With a pre-test mean score of 1.36 and a post-test mean score of 2.89

Conclusion: These findings suggest that problem-based learning experiences can effectively enhance computational thinking skills among kindergarten children.

Factors Influencing Youth Voting Decisions for Members of Parliament in Constituency 3, Maha Sarakham Province

2025-11-30T14:28:22+07:00

Background and Aims: This study aimed to investigate: (1) the levels of opinion regarding the factors influencing the decision-making of youth in Maha Sarakham Province when selecting Members of Parliament (MPs) for Constituency 3; (2) the factors affecting youth decision-making in voting for MPs in Constituency 3; and (3) recommendations concerning the factors influencing youth voting decisions in Maha Sarakham Province.

Methodology: This quantitative research employed a sample of 392 youths in Maha Sarakham Province, selected using Taro Yamane’s sampling formula. The research instrument was a structured questionnaire. Data were analyzed using descriptive statistics, including percentages, means, frequencies, and standard deviations, as well as logistic regression analysis to determine the predictive power of key variables in voting decisions.

Results: (1) The overall level of opinions regarding factors influencing voting decisions for MPs in Constituency 3 among youth in Maha Sarakham Province was found to be high. (2) The analysis revealed that candidate policy platforms, candidate competence, personal relationships with the candidate, and campaign activities collectively predicted youth voting decisions for MPs in Maha Sarakham Province at 72.10 percent, with statistical significance at the .05 level. (3) Recommendations indicated that youth voting decisions are shaped by multiple determinants, particularly policy proposals addressing educational challenges, employment creation, digital skill development, and local development. Candidates who present clear, feasible, and youth-centered policy platforms, coupled with opportunities for youth political participation, are more likely to gain trust and support. Additionally, candidates' knowledge, professional competence, and accessible communication skills enhance their credibility. Although reputation and image are not primary determinants, they should reflect integrity, transparency, and demonstrable achievements. Creative campaign strategies, strong community ties, credible local influencers, policy-driven motivation, and sustained engagement with youth further increase the likelihood of electoral support.

Conclusion: Youth in Maha Sarakham Province expressed a high level of opinion toward factors influencing their voting decisions for MPs in Constituency 3. Policy platforms, candidate competence, personal relationships, and campaign activities significantly predicted youth voting decisions, accounting for 72.10 percent of the variance at the .05 significance level. Overall, youth decision-making depends on clear and feasible policy proposals, opportunities for political participation, candidates’ competence and communication skills, as well as creative and continuous campaign engagement.

Collaboration Between the Community Organizations Development Institute and a Nongovernmental Organization in Thailand: Grassroots Government: A Case Study of the Baanmankong Project in Klong Prem Prachakon

2025-11-21T20:57:16+07:00

Background and Aims: The Baan Mankong Project is a national housing initiative emphasizing collaboration between state agencies and civil society to develop sustainable grassroots communities. In this context, the partnership between the Community Organizations Development Institute (CODI) and non-governmental organizations (NGOs) plays a crucial role in project success. This research aimed to examine CODI–NGO collaboration in the Baan Mankong Project and to analyze the factors affecting community participation in this collaboration.

Methodology: This study employed a quantitative research design using a structured questionnaire as the main instrument. The research population consisted of 6,300 community members involved in the Baan Mankong Project across the Lak Si, Don Mueang, and Bang Khen districts in Bangkok. The sample consisted of 150 community members. Data were analyzed using descriptive statistics (frequency, percentage, mean, and standard deviation) and inferential statistics, including multiple linear regression, to identify significant predictors of collaboration.

Results: Findings indicated that overall community participation was at a high level (Mean = 3.64). Empowerment had the highest mean score, followed by Consultation and Collaboration. The overall collaboration between CODI and NGOs was also high (Mean = 3.72), with Assessment receiving the highest score. Regression analysis revealed that participation factors collectively explained 20.70% of the variance in collaboration (Adj. R² = 0.207). Significant predictors at the 0.05 level were Information Sharing (Beta = 0.250, Sig. = 0.000), Involvement (Beta = 0.176, Sig. = 0.024), and Collaboration (Beta = 0.212, Sig. = 0.005).

Conclusion: The results suggest that effective collaboration between CODI and NGOs in community housing development relies on transparent communication, active involvement of community members, and sustained cooperative engagement. Strengthening these participation dimensions can enhance project efficiency and support long-term grassroots development under the Baan Mankong framework.

Buddhism Integrated with the Development of Human Relations Skills for Readiness for the Labor Market of Vocational Students

2026-01-12T11:55:26+07:00

Background and Aims: The contemporary 21st-century labor market places equal importance on soft skills and professional competencies, particularly for vocational students entering real-world workplaces. Despite possessing adequate technical knowledge, many vocational students in Thailand continue to experience difficulties in workplace adaptation due to deficiencies in interpersonal skills such as communication, teamwork, emotional regulation, and understanding of others. These limitations present significant challenges to employers who increasingly seek workers with collaborative abilities, discipline, and positive attitudes alongside technical expertise. This academic article aims to explain the importance of interpersonal skills in enhancing vocational students’ readiness for employment and to explore the potential of Buddhist integration as a framework for developing these essential skills.

Methodology: The study adopts a conceptual and documentary analysis approach, integrating theories of human relations and labor market skill requirements with Buddhist principles. Key teachings, including the Four Sanghavatthu, the Four Brahmavihāras, mindfulness, and Yoniso Manasikāra, are examined and linked to vocational education learning processes such as reflection, group activities, moral training, and simulated workplace situations.

Results: The analysis indicates that integrating Buddhist principles into vocational education effectively supports both internal and external learner development. These principles promote positive social behavior, empathy, constructive communication, emotional self-regulation, and thoughtful decision-making—core components of emotional intelligence required in modern workplaces. As a result, learners demonstrate improved communication skills, teamwork, responsibility, and positive attitudes toward collaboration.

Conclusion: Buddhist integration is a highly appropriate and effective approach for developing interpersonal skills among vocational students. By fostering professional competence alongside morality, emotional intelligence, and quality interpersonal interactions, this approach enhances learners’ readiness for the labor market and provides a strong foundation for sustainable employment in the future.

Enhancing Inventory Management Efficiency Using QR Code Technology: Case Study of the Education Research Development and Demonstration Center at Srinakharinwirot University

2025-12-20T11:21:56+07:00

Background and Aims: This study on enhancing the efficiency of inventory management using a QR code–based system: a case study of the Institute for Research, Development, and Demonstration of Education, Srinakharinwirot University, aims to (1) examine the problems of inventory management at the Institute for Research, Development, and Demonstration
of Education, Srinakharinwirot University; and (2) enhance the efficiency of inventory management by applying a QR code–based system.

Methodology: This study employed a qualitative research approach. A total of 14 key informants were selected using purposive sampling from individuals directly involved in the inventory management process at the Institute for Research, Development, and Demonstration
of Education, Srinakharinwirot University. The informants were categorized into three groups: three procurement officers, one administrator responsible for oversight and decision-making in inventory management at the unit level, and ten personnel responsible for requisitioning supplies,
who represent system users from the end-user perspective. The data collection instruments included semi-structured interviews, non-participant observation with field notes, and document analysis related to inventory management, such as procurement regulations, requisition and disbursement documents, inventory reports, and operational forms used in actual practice. These methods were employed to obtain in-depth information reflecting problems, needs, and recommendations for improving the efficiency of inventory management from the perspectives of practitioners, administrators, and system users in a comprehensive manner.

Results: (1) the existing system, which relied on paper-based documents and Excel files, had limitations in terms of data quality, data timeliness, duplicate record keeping, and hidden costs resulting from operational delays; (2) the developed QR code–based system significantly improved the accuracy and speed of inventory data, reduced inventory inspection time by more than 60%, minimized data and document duplication, and enhanced the accuracy of procurement planning; and (3) the Institute was able to reduce costs associated with duplicate procurement and documentation by an average of 25–30% per year, while enhancing transparency and achieving sustainable improvements in inventory management efficiency.

Conclusion: The application of QR code technology in inventory management can effectively enhance operational efficiency in terms of quality, quantity, time, and cost.

Guidelines for Resolving Adaptation Problems and Obstacles among Newly Admitted Inmates in the Reception Unit of Thanyaburi District Prison

2026-01-06T18:11:34+07:00

Background and Aims: The reception unit represents the initial stage of inmates’ adaptation process and constitutes a critical transition period from freedom to formal incarceration. This study aimed (1) to examine the problems and obstacles affecting the adaptation of newly admitted inmates in the reception unit of Thanyaburi District Prison, and (2) to propose guidelines for addressing such problems and obstacles in accordance with international standards and human rights principles.

Methodology: This study employed a qualitative research design. The participants consisted of 22 informants, including 10 newly admitted inmates, 5 inmate mentors or assistant correctional officers, and 7 prison personnel from Thanyaburi District Prison. Participants were selected using purposive sampling. Data were collected through document review, semi-structured in-depth interviews, and focus group discussions. The qualitative data were analyzed using content analysis and thematic analysis, with findings organized and synthesized in accordance with the research objectives.

Results: The findings were divided into two parts. Part 1 examined the problems and obstacles in the adaptation of newly admitted inmates in the reception unit, based on information from newly admitted inmates and inmate mentors or assistant correctional officers. The results revealed two major dimensions of problems: (1) physical and environmental factors, including overcrowding and food provision; and (2) psychological and emotional factors, including limited contact with family and the lack of counseling support.

Part 2 focused on proposing guidelines to address these problems through focus group discussions with prison personnel. The findings indicated that solutions to physical and environmental problems included (1) improving basic facilities along with the provision of recreational activities, and (2) providing special dietary arrangements for inmates with chronic illnesses (such as gout) and strengthening oversight of food distribution by enabling direct communication between staff and inmates. Solutions to psychological and emotional problems included (1) increasing the frequency and accessibility of family visits, both in-person and online, and integrating collaboration among correctional officers, nurses, psychologists, and assistant officers in caring for inmates during the first week of admission; and (2) implementing orientation programs for newly admitted inmates supported by a mentor system or assistant correctional officers, alongside enhancing the role of psychologists in providing counseling from the initial days of incarceration. These measures are expected to reduce stress and social isolation, prevent conflicts within the reception unit, and strengthen inmates’ motivation to adapt effectively.

Conclusion: The knowledge and innovation generated from this study contribute to the advancement of humane correctional management by enhancing the effectiveness of adaptation processes for newly admitted inmates in the reception unit. The study proposes an integrated admission management model that promotes collaboration among correctional officers, nurses, psychologists, and assistant correctional officers to ensure continuous physical and mental health care. In addition, the study recommends the development of a mental health information system linked to proactive counseling and case-based follow-up, which can reduce stress and reinforce inmates’ adaptive capacity during the early stage of incarceration.

Development of Project-based Learning (PBL) to Improve the Design Ability of Students in Vocational Education

2025-11-30T14:06:23+07:00

Background and Aims: As China's vocational education system aligns with the 2019-2025 reform mandate emphasizing practical competencies and industry integration, interior design education faces the challenge of preparing students for increasingly complex, technology-mediated design practices. Traditional lecture-based approaches inadequately develop the multidimensional competencies required in contemporary residential design. This experimental study aimed to: (1) develop and validate a Project-Based Learning (PBL) instructional model for residential space design, (2) assess its impact on students' design competencies through pre-post comparison, and (3) evaluate student satisfaction with the PBL approach.

Methodology: Employing a one-group pretest-posttest design, we implemented a five-week PBL intervention with 42 second-year interior design students at Guangdong Huashang Technical School (first semester, 2025). Students completed an authentic residential renovation project. Data collection included validated design competency assessments (pre/post, 100-point scale across five dimensions), expert evaluation of the instructional model (n=3 experts), and student satisfaction surveys (12-item, 5-point Likert scale). Analysis employed paired t-tests and descriptive statistics.

Results: Expert evaluation rated the PBL model at 4.42/5.00 (SD=0.28), indicating high instructional quality. Student design competency scores increased significantly from pretest (M=67.50, SD=9.76) to posttest (M=82.00, SD=8.12), t(41)=17.24, p<.001, with a large effect size (Cohen's d=1.60). Performance gains were most substantial in construction documentation (79.05%) and design presentation (84.88%), with site analysis showing more modest improvement (69.05%). Student satisfaction averaged 4.53/5.00 (SD=0.57).

Conclusion: Structured PBL implementation significantly enhanced vocational students' residential design competencies, particularly in technical execution and presentation skills. However, persistent challenges in preliminary analytical tasks suggest the need for scaffolded instruction in client needs assessment and site evaluation. The model's high student satisfaction and expert validation support its integration into vocational interior design curricula.

Development Guidelines on Academic Administration in the Digital Age for Private Educational Institution Administrators under Kamphaeng Phet Provincial Education Office

2025-10-25T05:13:27+07:00

Background and Aims: Thailand’s education reform and the “Thailand 4.0” agenda require private schools to manage academic administration on a digital basis. School administrators are pivotal in aligning curriculum, instruction, assessment, and supervision with educational technologies and learners’ digital competencies. This paper aims to: (1) examine the current conditions and problems of academic administration in the digital era among private school administrators under the Kamphaeng Phet Provincial Education Office; (2) compare administrative conditions by personal variables; and (3) propose development guidelines.

Methodology: A two-phase mixed-methods design: Phase 1 surveyed conditions/problems and conducted comparisons; Phase 2 synthesized development guidelines. The population comprised 34 administrators and 717 teachers (Academic Year 2024). The sample included 260 participants selected via Krejcie & Morgan (1970) and proportionate stratified sampling. Instruments were a 70-item 5-point Likert questionnaire (IOC 0.80–1.00; α = 0.982) and expert interviews with 17 specialists. Data were analyzed using mean, SD, t-test, and one-way ANOVA.

Results: Overall academic administration was at a high level (M = 4.21, SD = 0.64). Mean scores ranked as: (1) AI-era curriculum development, (2) AI-integrated instruction, (3) platform-based assessment and evaluation, (4) digital media/innovation/educational technology, and (5) digital supervision. Differences were significant by “work experience” at the .05 level, but not by “position.” Key issues included insufficient curriculum support, outdated data systems, limited collaborative planning, uneven use of digital media by teachers, weak utilization of assessment results for instructional improvement, and underutilization of online supervision.

Conclusion: While private schools demonstrate a high level of digital-era academic administration, improvements are needed in data systems, curriculum, digital media use, assessment utilization, and e-supervision. Recommended guidelines include teacher training in AI/Big Data, curriculum alignment with 21st-century skills, promotion of blended/online learning via LMS and personalized learning, competency-based assessment with data analytics, and e-supervision through coaching and mentoring on digital platforms.

Waste Management of Sub-district Administrative Organizations in Phra Nakhon Si Ayutthaya Province

2025-11-18T09:22:17+07:00

Background and Aims: Phra Nakhon Si Ayutthaya Province is characterized by its unique economic, social, and environmental landscapes. As a central hub for multi-dimensional economic activities, the province encompasses a robust industrial sector with numerous large-scale industrial estates, a vital agricultural sector that remains the backbone of rural communities, and a thriving historical and cultural tourism sector that attracts both domestic and international visitors. This diversity of activities directly influences the structure and volume of solid waste in the area. Effective waste management in Ayutthaya requires "systemic planning" that integrates budgetary factors, personnel, legislation, and community participation. Such planning aims to reduce accumulated waste, enhance the quality of life, and maintain the province’s image as an international tourist destination. Furthermore, it seeks to generate supplementary income for residents through proper waste sorting and processing. The primary challenge lies not only in the sheer volume of waste but also in the "diversity of waste types" and the "inadequacy of management tools" at the local level. Although Sub-district Administrative Organizations (SAOs) are legally mandated to manage waste according to the 3Rs principle (Reduce, Reuse, Recycle), success remains elusive due to constraints in budget, technology, and a lack of source-level waste separation by the public. Consequently, this research aims to: 1. Examine the current state of waste management of Sub-district Administrative Organizations in Phra Nakhon Si Ayutthaya Province; 2. Identify factors affecting the waste management of Sub-district Administrative Organizations within the study area; and 3. Analyze the waste management practices of Sub-district Administrative Organizations in Phra Nakhon Si Ayutthaya Province.

Methodology: Qualitative Research: Data was collected through interviews with 15 participants from Sub-district Administrative Organizations (SAO) in Phra Nakhon Si Ayutthaya Province. This group consisted of policymakers, policy implementers, and relevant stakeholders. Quantitative Research: The researcher employed quota sampling based on purposive area boundaries. The sample size was determined using the Taro Yamane formula with a 5% margin of error, resulting in a total of 400 respondents. This sample included SAO officials responsible for waste management, representatives from the private sector (business owners and merchants), and local citizens who are stakeholders.

Results: 1) Analysis of General Demographic Data of the Research Sample. The results revealed that the majority of the sample consisted of officials from other government agencies, accounting for the highest proportion at 26%. Conversely, public health officials represented the smallest group at 6.5%. 2) Analysis of Waste Management Conditions of Sub-district Administrative Organizations (SAOs) in Phra Nakhon Si Ayutthaya Province 2.1) Analysis of opinion levels regarding waste management principles: The findings showed that the sample prioritized these principles at the highest level. 2.2) Analysis of the current state of waste management operations: The results indicated that the sample rated the implementation at the highest level. 3) Analysis of Factors Affecting Waste Management of Sub-district Administrative Organizations in Phra Nakhon Si Ayutthaya Province. The analysis found that the sample gave these factors the highest level of importance. 4) Analysis of Overall Waste Management of Sub-district Administrative Organizations in Phra Nakhon Si Ayutthaya Province. The findings indicated that the sample rated the overall waste management at a high level.

Conclusion: Environmental education and public participation are crucial tools for achieving sustainable waste management, emphasizing the role of collaboration between the public sector and the general public. This cooperation can create sustainability in waste management more effectively than organizations operating alone. Public participation, from waste separation and waste reduction processes to supporting environmental activities, helps foster a shared sense of awareness and responsibility within the community.

Conspicuous Green Consumption under Dual Identity Motivations: The Moderating Roles of Empathy and Future Orientation

2025-11-20T09:06:02+07:00

Background and Aims: Based on altruistic motivation, identity, and costly signaling theories, this study explores the effects of green self-identity and moral identity on conspicuous green consumption, and examines the moderating roles of empathy and future orientation.

Methodology: Partial least squares structural equation modeling (PLS-SEM) was employed to analyze survey data collected in March 2025 from 929 Chinese new energy vehicle (NEV) owners, obtained through an online convenience sampling approach using WeChat and QQ.

Results: Both green self-identity and moral identity positively affect conspicuous green consumption; empathy moderates both relationships positively, while future orientation only positively moderates the link between moral identity and the consumption.

Conclusion: This study uncovers the dual identities driving the consumption, clarifies the boundary conditions of empathy and future orientation, and provides insights for practitioners and policymakers to design strategies for promoting conspicuous green and sustainable consumption.

Social Embeddedness and Resource Orchestration as Drivers of New Entrants’ Market Entry and Growth in High-Barrier Markets: A Case Study of a Logistics Company in China

2026-01-15T15:12:08+07:00

Background and Aims: This study elucidates the mechanisms through which new entrants in mature markets encounter structural barriers, demonstrating the synergistic effects of social embeddedness and resource orchestration. It addresses how firms can undertake strategic transformations while simultaneously orchestrating resources.

Methodology: Based on a longitudinal case study, this research examines the entry process of a multinational logistics enterprise into China's highly regulated market, which is dominated by incumbent firms. Qualitative research methods were employed, including in-depth interviews, archival documentation, and field observations.

Results: Research indicates that social embeddedness manifests as the stable network of relationships established by enterprises, while resource orchestration is reflected in management's utilisation of internal and external resources. Enterprises first secure legitimacy and resource channels through social embeddedness, subsequently implement cross-stage resource orchestration, and ultimately achieve market breakthroughs.

Conclusion: This study constructs a five-stage model, clarifying the pathway of this mechanism under conditions of high institutional complexity and significant incumbent advantage. This provides new theoretical perspectives and practical insights for understanding the growth of new entrants in high-barrier markets.

Factors and Storytelling Strategies Influencing Audiences’ Decisions to Watch Science Communication Video Podcasts on YouTube in Bangkok

2026-01-26T16:32:15+07:00

Background and Aims: The expansion of YouTube has positioned video podcasts as a significant medium for knowledge dissemination, particularly science storytelling programs that rely on storytelling strategies to make complex scientific content more accessible and engaging. However, audiences’ viewing decisions in large urban contexts such as Bangkok are influenced by multiple factors, including demographics, viewing behaviors, and narrative formats. Therefore, it is necessary to examine the factors and audience perceptions associated with this type of media. Objective of this research: To examine demographic factors and storytelling strategies that influence audiences’ decisions to watch science storytelling video podcasts on YouTube in Bangkok, as well as to identify the narrative formats employed in these programs.

Methodology: This study employed a quantitative research design and collected data from a sample of 400 respondents in Bangkok using a closed-ended online questionnaire. The instrument consisted of 37 items measured on a five-point Likert scale. Content validity was examined by assessing the consistency between the questionnaire items and the research objectives and conceptual framework. The results were used to calculate the Index of Item-Objective Congruence (IOC), which yielded a value of 0.89, indicating that the instrument demonstrated an acceptable level of content validity. The collected data were subsequently analyzed using descriptive statistics.

Results: The findings reveal that audiences of science storytelling programs on YouTube in Bangkok are predominantly working-age individuals with tertiary education and high levels of digital media literacy. Demographic factors are significantly associated with viewing patterns and media selection decisions. Audiences demonstrate a stronger preference for storytelling strategies that enhance cognitive clarity and perceived credibility over those emphasizing dramatic complexity. Furthermore, storytelling formats that contextualize scientific content within everyday life and are structured to accommodate urban lifestyles are more likely to facilitate audience engagement and reflective understanding.

Conclusion: This study demonstrates that audiences’ decisions to watch science storytelling video podcasts in Bangkok are influenced by perceived credibility, relevance to everyday life, and storytelling strategies that facilitate meaning-making and comprehension. From a communication perspective, effective program design should prioritize connecting scientific knowledge with audiences’ lived experiences and contribute to the advancement of communication scholarship. These findings highlight the role of narrative design and audience-centered approaches in shaping the outcomes of science communication within digital media environments.

Injuries Occurring During Training, Competition, and Post-competition Among Sepak Takraw Athletes at Bangkok Thonburi University

2025-05-27T19:23:55+07:00

Background and Aims: Sepak takraw is a sport widely popular in Thailand, with competitions held at both national and international levels. The sepak takraw club of Bangkok Thonburi University conducts systematic training and team development to achieve athletic success. However, athletic achievement depends not only on training, as the skills and playing characteristics of sepak takraw involve risks of both acute and overuse injuries, which may affect athletes’ physical performance and competitive readiness. Therefore, studying injuries among sepak takraw athletes is important for developing effective injury prevention strategies and enhancing sports performance. Research Objective: (1) To study the injuries occurring during training, competition, and post-competition periods among sepak takraw athletes at Bangkok Thonburi University. (2) To compare the types and frequency of injuries sustained during training, competition, and after competition among these athletes.

Methodology: The study population consisted of 28 sepak takraw athletes from Bangkok Thonburi University. Data was collected using a structured questionnaire divided into two sections: Section 1 collected general information, and Section 2 focused on injury-related data. The data collection process included the following steps: (1) Permission was obtained from the team’s coach, and the research objectives were explained to both coaches and athletes. (2) Relevant injury literature was reviewed, and the questionnaire was developed and validated by experts. (3) The questionnaire was piloted with a non-sample group. (4) The researcher personally administered the questionnaire to the study sample. (5) The questionnaires were checked for accuracy and completeness. (6) Collected data were analyzed statistically.

Results: The study found that injuries most frequently occurred in the ankle area, accounting for 78.26% of cases. Most injuries occurred during training and were classified as moderate in severity. The most used injury prevention method was warming up, reported by 97.22% of the athletes. Comparison of injury occurrences during training, competition, and post-competition periods showed no statistically significant difference between the training and post-competition periods (p > 0.05).

Conclusion: These findings highlight the ankle as the most vulnerable area for injury among sepak takraw athletes, with training being the period of highest injury occurrence. Emphasis on proper warm-up routines and injury prevention strategies is essential to enhance athlete safety and reduce the risk of injury.

A Self-Development Process Using the Principles of Contemplative Education and Volunteer

2026-01-17T06:52:46+07:00

Background and Aims: In higher education, self-development has placed a greater emphasis on holistic learning that combines social duty and interior awareness. Students' self-awareness, emotional intelligence, ethical ideals, and social participation can be effectively fostered through volunteer-based learning and contemplative education. There aren't many systematic frameworks that combine these strategies with useful social skills, though. In order to support undergraduate students' holistic development, this study looked into and synthesized a self-development process that incorporates volunteer work, contemplative education, and social engineering techniques.

Methodology: Through document analysis, literature evaluation, and reflective synthesis of experiential learning activities used in higher education contexts, this study used a qualitative and conceptual research technique. The procedure included the use of social engineering skills, such as systems thinking, communication, cooperation, and social innovation design, as well as contemplative learning exercises, organized contemplation, and volunteer work on community-based initiatives.

Result: The results showed that students' self-awareness, emotional control, empathy, social responsibility, and useful life skills were all successfully improved by the integrated self-development process. While volunteer work enhanced empathy, civic involvement, and teamwork, contemplative education promoted in-depth introspection and personal insight. Through the effective use of social engineering techniques, interior transformation and tangible social action were linked, leading to significant experiential learning and long-lasting behavioral change.

Conclusion: The combination of contemplative education and volunteer-based learning, along with social engineering skills, fosters holistic self-development that encompasses social, emotional, intellectual, and moral facets. Students can grow into socially conscious individuals who can effect positive, long-lasting social change through this process. The results showed that higher education institutions needed to incorporate organized contemplative practices and volunteer work into their extracurricular and academic offerings to support healthy human development in the twenty-first century.

The Relationship Between Desirable Characteristics of School Administrators and Work Motivation of Teachers Under the Secondary Educational Service Area Office Bangkok, Area 1

2026-01-16T20:42:32+07:00

Background and Aims: Effective educational management requires school administrators with desirable characteristics, as these directly influence the working atmosphere and teachers’ motivation, which are crucial factors affecting the quality of teaching and learning and students’ academic achievement. In schools under the Secondary Educational Service Area Office, Bangkok, Area 1, teachers face diverse workloads and pressures. Therefore, studying the relationship between the desirable characteristics of school administrators and teachers’ work motivation is necessary to provide information for improving effective school administration. The objectives of this research were (1) to examine the level of desirable characteristics of school administrators under the Secondary Educational Service Area Office Bangkok, Area 1, (2) to examine the level of teachers’ work motivation under the Secondary Educational Service Area Office Bangkok, Area 1, and (3) to investigate the relationship between the desirable characteristics of school administrators and teachers’ work motivation in schools under the Secondary Educational Service Area Office Bangkok, Area 1.

Methodology: The sample for this study consisted of 367 teachers from schools under the Secondary Educational Service Area Office, Bangkok 1, during the 2025 academic year. The sample size was determined using Taro Yamane’s formula for sample size calculation. A multi-stage sampling technique was employed, beginning with stratified random sampling based on school size, followed by simple random sampling using a lottery method. The research instrument was a 5-point Likert scale questionnaire. Data were analyzed using a statistical software package. The statistics utilized for data analysis included frequency, percentage, mean, standard deviation, and Pearson’s Product-Moment Correlation Coefficient.

Results: The research findings revealed the following: 1) The overall and individual aspects of desirable characteristics of school administrators in schools under the Secondary Educational Service Area Office, Bangkok, Area 1, were at a high level. 2) The overall and individual aspects of teachers’ work motivation in schools under the Secondary Educational Service Area Office, Bangkok, Area 1, were at a high level. 3) The overall relationship between administrators' use of desirable characteristics of school administrators and teachers’ work motivation in schools under the Secondary Educational Service Area Office, Bangkok, Area 1, showed a high positive correlation (r = .720), which was statistically significant at the .01 level.

Conclusion: The findings indicate that the desirable characteristics of school administrators are a crucial factor that is strongly and significantly related to teachers’ work motivation.

The Influence of AI Chatbot Service Quality on Trust and Revisit Intention in Aesthetic Clinics

2026-01-25T08:42:20+07:00

Background and Aims: The intense competition in the aesthetic clinic industry in Nakhon Ratchasima has led to the adoption of AI chatbots. This study aims to examine the influence of AI chatbot service quality on trust and revisit intention among aesthetic clinic customers in Nakhon Ratchasima Province.

Methodology: This quantitative research surveyed 400 customers using convenience sampling. Data were collected via online questionnaires and analyzed using descriptive statistics and multiple regression analysis.

Results: The findings revealed that overall AI chatbot service quality was at a high level, with responsiveness having the highest mean score, while naturalness of communication received the lowest. Hypothesis testing showed that AI chatbot service quality significantly and positively influenced both trust and revisit intention (p < .05). The model accounted for 58.00% (R² = .58) of the variance in revisit intention, with responsiveness being the most significant predictor (β= .36)

Conclusion: Aesthetic clinic operators should prioritize enhancing chatbot responsiveness while improving conversational naturalness to build trust and foster long-term revisit intention.

From Occupational Stress to Service Quality: Examining Burnout, Emotional Exhaustion, and Job Performance among Airline Ground Staff in Thailand

2026-01-25T08:47:01+07:00

Background and Aims: Airline ground staff operate in high-demand service environments where sustained occupational stress may undermine both employee well-being and service performance. Despite their critical frontline role in passenger handling and service delivery, airline ground staff remain comparatively underexamined in aviation human resource research. Guided by the Job Demands-Resources (JD-R) and Conservation of Resources (COR) theories, this study examined the effects of occupational stress on job performance and service quality, and the sequential mediating roles of emotional exhaustion and burnout.

Methodology: Using a quantitative, cross-sectional explanatory design, data were collected from 210 airline ground staff in Thailand through a self-administered questionnaire. Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to examine theoretical associations and indirect pathways within a theory-driven sequential mediation model, with findings interpreted as associative rather than causal.

Results: Sequential mediation analysis showed that occupational stress exerted significant indirect effects on job performance through emotional exhaustion and burnout (β = −0.31, 95% CI [−0.42, −0.21]) and on service quality (β = −0.29, 95% CI [−0.40, −0.19]). The direct effects of occupational stress on job performance (β = −0.22) and service quality (β = −0.20) remained significant but were substantially attenuated, indicating partial sequential mediation.

Conclusion: Although causal inferences are limited by the cross-sectional design, the findings provide empirical support for stress-strain-outcome frameworks in frontline service contexts. The study clarifies the sequential roles of emotional exhaustion and burnout, identifying emotional exhaustion as a proximal strain mechanism preceding burnout in linking occupational stress to job performance and service quality. These findings underscore the importance of early stress management and resource-enhancing interventions to promote workforce sustainability, service reliability, and effective frontline service management among airline ground staff.

Using a CEFR-Aligned Online System to Enhance Low-Proficiency EFL Learners' Vocabulary Knowledge and Retention

2026-01-10T11:53:39+07:00

Background and Aims: Despite decades of instruction, vocabulary limitations persistently obstruct low-proficiency EFL learners from proficiency and communicative competence. This study aimed to develop and evaluate a CEFR-aligned online vocabulary strengthening system designed to enhance the lexical knowledge of low-proficiency learners at the A1-A2 levels.

Methodology: The designed platform integrates 349 words in nine categories with multimodal input, including word forms, pronunciation, illustrations, parts of speech, definitions, usage in context, and self-assessment exercises. A mixed-methods approach employing a one-group pretest-posttest design was implemented. The participants were 32 (N=32) first-year university students with low English placement scores. Data were collected through pre- and post-tests, a retention test, and user feedback forms.

Results: The results indicated that the posttest scores were significantly higher than the pretest scores (p < .05) with a large effect size (Cohen’s d = 1.09), indicating a substantial enhancement in vocabulary knowledge. The system also demonstrated high learning efficiency (E = 1.79) and a strong short-term retention rate (92.16%). Qualitatively, user feedback indicated high satisfaction with the platform's ease of use and visual content. However, the small sample size and the lack of a control group may limit the generalizability of the findings.

Conclusion: These findings suggest that the CEFR-aligned online system serves as an effective pedagogical tool for bridging the lexical gap for low-proficiency learners in higher education contexts.

Earthquake Crisis Management in Guangzhou City, Guangdong Province, People's Republic of China

2026-09-24T09:59:07+07:00

Background and Aims: Megacities face a low-frequency, high-consequence earthquake risk characterized by dense population, infrastructure complexity, and cascading failure potential. Guangzhou, a core metropolitan center in the Guangdong-Hong Kong-Macao Greater Bay Area, exemplifies this governance challenge. This study aimed to: (1) analyze Guangzhou's earthquake crisis management system and specific risks; (2) identify challenges and gaps in the existing framework; and (3) propose innovative strategies and a guidance framework for high-density urban earthquake management.

Methodology: A qualitative case study design guided by Quarantelli disaster lifecycle theory was adopted. Four independent variables government administrative capacity, technological innovation capacity, disaster preparedness and mitigation systems, and public awareness and education constituted the conceptual framework. Data were collected through semi-structured interviews with 20 purposively selected key informants from government officials (n=6), technical experts (n=5), community representatives (n=5), and academic scholars (n=4), and analyzed using thematic analysis.

Results: Guangzhou's primary risk stems from high-density exposure and cascading lifeline failures. The central performance bottleneck is interface failure: weak translation between data and decisions, plans and actions, warnings and behavior, and resources and aid. Early warning systems are technically advanced but socially underutilized. Four integrative discoveries emerged: (1) interface failure as a crisis multiplier; (2) early warning as behavioral governance; (3) preparedness inequality as a performance driver; and (4) routine governance embedding as a resilience path. An Integrated Urban Earthquake Resilience Framework (IUER) with five strategic pathways is proposed.

Conclusion: Effective earthquake crisis management in megacities requires a shift from siloed, technology-centric approaches to humanized, interface-focused governance. Strengthening operational interoperability, embedding preparedness into routine urban governance, and designing early warning as a behavioral system are essential pathways for building equitable resilience in high-density urban environments.

A Review of Research on the Effects of Piano Performance Styles on Emotional Perception and Narrative Imagination

2026-02-09T14:30:06+07:00

Background and Aims: Piano performance is an interpretive process, and expression parameters shape the listener's emotional experience and construct meaning. This review summarizes the research results on the relationship between performance styles and emotional perception and narrative imagination, and also identifies key trends and gaps.

Methodology: Narratively integrate the review. Use WOS, Scopus, GS, CNKI, ProQuest, etc. First, screen the relevance of the research and the clarity of the methods. Then, carry out a comprehensive analysis through theme analysis.

Results: Evidence shows that the performance style has an impact on narrative imagination through the mechanism of emotion. The experimental clues guide the richness of images, the coherence of plots, and the sense of immersion, and individual and cultural factors play a moderating role in these associations. Most studies rely on self-reports for measurement and lack multimodal evidence.

Conclusion: An interdisciplinary framework is proposed linking expressive performance, emotional perception, and narrative meaning. Future research should strengthen multimethod measurement and cross-cultural validation to improve ecological and applied value.

Redefining Writingness: A Calligraphy-Centered Framework for Visual Analysis with Applications to Embodied Cognition and Perception

2026-03-21T10:22:23+07:00

Background and Aims: In the context of contemporary visual culture and digital design, "writingness" in traditional calligraphy has gradually shifted from an experiential aesthetic concept to an analyzable visual theory. As type production becomes increasingly standardized and algorithmic, the temporal, bodily, and emotional qualities embedded in handwriting are often reduced to stylistic effects. This study aims to redefine writingness from a visual-analytical perspective by establishing it as a dynamic mechanism for visual generation. Through a cross-disciplinary theoretical framework, the research seeks to bridge traditional calligraphic theory and contemporary visual design discourse.

Methodology: This study adopts a qualitative theoretical research approach combining interdisciplinary literature review and conceptual analysis, without including empirical data analysis. The literature review covers three disciplinary domains: Chinese calligraphy theory (1960–2023), embodied cognition research (1991–2023), and visual psychology and Gestalt theory (1950–2023). Databases including CNKI, Google Scholar, and Scopus were searched using keywords such as "writingness," "embodied memory," "shi-state," and "visual force field," resulting in the inclusion of 45 key publications. The analytical method employs thematic conceptual analysis: first, the core conceptual chain of "writing behavior—embodied memory—visual trace" is extracted from the literature; second, correspondences among shi-state, visual dynamics, and emotional perception are established through theoretical mapping; finally, a unified terminological analytical framework is constructed.

Results: The study proposes that writingness should be understood as a time–structure coupled visual process rather than a stylistic attribute. Writing behavior generates visual traces through embodied memory, forming dynamic structural balance and directional visual force fields. The proposed generative chain of "writing behavior—embodied memory—visual trace" effectively counteracts the standardization and algorithmic reduction of handwriting in digital contexts by reintegrating bodily engagement, temporal rhythm, and structural tension—elements irreducible to parameters—into the core of visual generation. This finding directly addresses the research aim of resisting algorithmic reduction in digital typography. Writingness emerges from the interaction between bodily movement, structural tension, and perceptual rhythm, which together shape viewers' dynamic reading experience. Furthermore, emotional perception is revealed as a result of structural organization and visual dynamics rather than a purely subjective interpretation.

Conclusion: This research redefines writingness as a dynamic visual generation system composed of bodily action, structural relationships, and emotional perception. By integrating theories from calligraphy, embodied cognition, and visual psychology, the study establishes a conceptual framework that provides analytical language for future visual analysis and type design research. This dynamic visual generation model offers a concrete methodology for future type designers to move beyond mere "stylistic effects" toward authentic "writingness" through systematic analysis of trajectory, structural tension, rhythm, and emotional orientation.

Cultural Translation and Design Transformation of Yi Tiger Dance: A Case Study from Yunnan, China

2026-03-09T08:52:39+07:00

Background and Aims: Against the backdrop of the deep integration of culture and tourism, ethnic culture has become an important experience component in tourism activities. Based on the theory of cultural translation, this study explores the principles and paths for the translation of the "Tiger Dance" culture of the Yi ethnic group, aiming to promote the dynamic inheritance and cross-cultural exchange of the Tiger Dance culture in modern daily life.

Methodology: This research adopts a mixed research method combining qualitative and quantitative approaches to study the visual elements, movement systems, and cultural connotations of the Yi ethnic group's "Tiger Dance". Through focus groups and questionnaires, the illustrations and cultural and creative products were evaluated.

Results: This study has revealed the cultural connotations of the Yi ethnic group's tiger dance at both the intangible and tangible levels, and has constructed a translation mechanism based on the principles of cultural authenticity, practicality, aesthetics, and ethics, and using the paths of symbol decoding, symbol deconstruction, and image reconstruction. Through the application practice of illustration design and in the creative and cultural products, after the verification through focus groups and questionnaires, it has been proved that it can highly accurately achieve the functional transformation of tiger dance culture from ritual to daily life and the participatory experience, and has good feasibility and effectiveness.

Conclusion: Studying the Yi ethnic group's tiger dance culture based on the theory of cultural translation can broaden its dissemination channels, enhance consumers' understanding of intangible culture, provide new ideas for the contemporary translation of intangible cultural heritage, and promote the deep integration of Yi culture with modern life.

Developing A Charter Through Collaboration Between Government Agencies and the Public to Establish Common Local Rules

2026-03-16T13:52:57+07:00

Background and Aims: Sustainable national development requires strong collaboration between government agencies and local communities. In the context of globalization and rapid socio-economic changes, communities must be empowered to establish shared rules or charters that reflect their needs, promote participation, and strengthen social cohesion at the local level. This study aims to analyze the development of a collaborative local charter between government agencies and the public, focusing on establishing common rules at the sub-district level to enhance community strength and self-management.

Methodology: The study employs an academic analysis approach by examining existing community structures, reviewing relevant concepts such as community participation and empowerment, and analyzing the needs of local people in developing a participatory charter.

Results: The findings indicate that successful charter development relies on active participation from all stakeholders, including community members and government agencies. The process involves collaborative planning, implementation, monitoring, and continuous revision. The resulting charter serves as a practical framework that reflects local contexts, promotes collective responsibility, reduces conflicts, and enhances sustainable community development.

Conclusion: A collaboratively developed local charter is an effective tool for guiding community development. It fosters participation, strengthens local governance, and enables communities to adapt to changing conditions. Moreover, such a model can be applied to other localities to achieve unified and sustainable development outcomes.

A Needs Assessment Study for the Development of a Training Curriculum to Enhance 21st-Century Learning Management Competencies of Teachers in Surat Thani Province

2026-03-28T09:36:59+07:00

Background and Aims: Education in the 21st century requires teachers to possess learning management competencies that are responsive to changes in society, technology, and learners’ diverse characteristics. However, in the context of basic education, teachers still need further development in several areas, particularly in technology integration and learning innovation, assessment for learner development, and active learning design. This study aimed to: 1) examine the current and desirable conditions of 21st-century learning management competencies among teachers in Surat Thani Province; and 2) assess the priority needs for developing a training curriculum to enhance teachers’ 21st-century learning management competencies in Surat Thani Province.

Methodology: This study employed a survey research design. The sample consisted of 805 basic education teachers in Surat Thani Province academic year 2025, selected through convenience sampling via an online questionnaire. The research instrument was a five-point rating scale questionnaire comprising 24 items covering four competency dimensions: 1) assessment for individual and holistic learner development, 2) technology integration and learning innovation, 3) morality, ethics, and community engagement, and 4) active learning design and classroom management. Data were analyzed using frequency, percentage, mean, standard deviation, and the Modified Priority Needs Index (PNI_Modified).

Results: The findings revealed that teachers’ overall 21st-century learning management competencies were at a high level (M = 4.10, S.D. = 0.68). Regarding the actual condition, the dimension with the highest mean score was morality, ethics, and community engagement (M = 4.53, S.D. = 0.68). The priority needs assessment further indicated that the aspect requiring the highest level of development was technology integration and learning innovation (PNI_modified = 0.22), followed by assessment for individual and holistic learner development (PN_Imodified = 0.21) and active learning design and classroom management (PNI _modified = 0.19).

Conclusion: Teachers in Surat Thani Province demonstrated a high level of 21st-century learning management competencies overall. However, there remains a clear need for further development in the areas of technology, innovation, active learning management, and assessment for learner development. The findings can serve as baseline information for designing a teacher training curriculum that appropriately addresses identified priority needs.

Results of Developing a short-term Muay Thai Curriculum for Secondary Students

2026-03-22T10:55:14+07:00

Background and Aims: The National Strategy (2018-2037) in the field of sports focuses on enhancing the potential of Thai sports to align with international standards. The national strategy emphasizes sports and recreation based on sports science as a tool for promoting development in health, mental well-being, and national unity. Muay Thai, as a martial art and national sport of Thailand with a long history, plays a significant role as cultural heritage that should be preserved and continued. This research aims to: 1. Develop a short-term Muay Thai curriculum for Secondary Students. 2. Evaluate the suitability of the short-term Muay Thai curriculum for Secondary Students.

Methodology: This research is a Research and Development: R&D, which involves reviewing relevant documents and research to use as data for developing a short-term Muay Thai curriculum for Secondary Students. The sample group consists of experts in sports, Muay Thai, and curriculum and teaching, each with at least 5 years of experience, totaling 5 individuals. They are divided into 2 sports experts, 2 Muay Thai experts, and 1 curriculum and teaching expert, The sample was selected using purposive sampling. The research tools used include 1) short-term Muay Thai curriculum for Secondary Students and 2) The evaluation form for the appropriateness of the short-term Muay Thai course for lower secondary school students, consisting of 15 items, has an Item-Objective Congruence (IOC) value of 1.00. The statistics used include the mean and standard deviation.

Results: 1) The short-term Muay Thai Curriculum for Secondary Students, consisting of 4 training topics totaling 30 hours, comprising: 1) Basic knowledge of Muay Thai (3 hours), 2) Basic Muay Thai skills (18 hours), 3) English communication for Muay Thai (6 hours), and 4) Muay Thai builds good character, discipline, and sportsmanship (3 hours). 2) An evaluation of the course suitability by five experts revealed that all short-term Muay Thai courses were deemed highly suitable, with an overall average score of 4.93 and a standard deviation of 0.19.

Conclusion: The short-term Muay Thai course for Secondary Students is highly appropriate overall. It includes components such as learning objectives, course content, teaching processes, and assessment that are consistent with each other, as well as aligned with the master plan under the national strategy on sports potential development (2018-2037), aimed at enhancing Thailand's sports potential as a tool for promoting health development, mental well-being, national unity, fostering good citizenship, improving quality of life, and building the country's reputation and honor.

Marketing Sponsorship Strategies for Promoting Tourism of the Chonburi Buffalo Racing Festival

2026-03-21T14:05:29+07:00

Background and Aims: Sport and cultural tourism represent high-potential industries; however, the Buffalo Racing Tradition in Chonburi Province faced budgetary constraints and a lack of engagement with modern target audiences. This research aimed to: 1) analyze existing problems and requirements, 2) develop marketing sponsorship strategies, and 3) evaluate the appropriateness of these strategies to promote the Buffalo Racing Tradition and elevate it to an international level.

Methodology: This study employed a Research and Development (R&D) design. Qualitative data were collected through literature reviews and focus group discussions with 10 experts and stakeholders. Data were analyzed using SWOT Analysis and TOWS Matrix to determine strategic directions.

Results: The findings revealed that while the tradition possessed high perceived value as an ancient cultural heritage, it suffered from a lack of professional management, safety concerns, and unattractive sponsorship benefits, leading to low marketing sponsorship effectiveness. Consequently, four strategies were developed: 1) Aggressive Strategy (S-O): leveraging soft power through digital storytelling; 2) Maintenance Strategy (S-T): establishing inimitable community identity; 3) Corrective Strategy (W-O): integrating digital technology to ensure measurable Return on Investment (ROI); and 4) Defensive Strategy (W-T): enhancing governance, safety standards, and animal welfare.

Conclusion: The evaluation confirmed that the strategies were highly appropriate for the sport tourism context. Policy recommendations included implementing ESG Branding and pursuing Guinness World Records certification to build trust and attract long-term strategic partners.

Guideline for Developing Supervisory Skills of School Administrators under the Kalasin Provincial Office of Learning Encouragement

2026-03-21T14:01:36+07:00

Background and Aims: This research aimed to: 1) examine the current conditions, desirable conditions, and needs assessment for developing supervisory skills of school administrators under the Office of Learning Promotion, Kalasin Province; 2) identify guidelines for developing supervisory skills of school administrators under the Office of Learning Promotion, Kalasin Province; and 3) evaluate the guidelines for developing supervisory skills of school administrators under the Office of Learning Promotion, Kalasin Province.

Methodology: The research was conducted in three phases as follows: Phase 1: Investigated current conditions, desirable conditions, and priority needs. The sample consisted of 196 school administrators and teachers, selected through stratified random sampling. The research instrument used for data collection was a five-point Likert scale questionnaire. The content validity index (IOC) ranged from 0.60 to 1.00. The overall reliability coefficient was 0.83 under current conditions and 0.81 under desirable conditions. Phase 2: This phase focused on identifying guidelines for developing the supervisory skills of school administrators. Data were collected through semi-structured interviews with five participants selected by purposive sampling, including one educational administrator, one educational supervisor, and three school administrators. Phase 3: This phase involved evaluating the guidelines for developing the supervisory skills of school administrators. The instrument used was a five-point Likert scale evaluation form assessing appropriateness. The evaluation was conducted by six users of the guidelines, selected through purposive sampling. Data were analyzed using mean and standard deviation.

Results: The findings were as follows: 1) The current conditions of supervisory skills among school administrators under the Office of Learning Promotion, Kalasin Province, were at a moderate level overall, while the desirable conditions were at the highest level overall. The priority needs, ranked from highest to lowest, were: (1) technical skills, (2) coaching skills, (3) evaluation skills, (4) leadership skills, (5) effective communication skills, and (6) human relations skills, respectively. 2) A total of 38 development guidelines were identified through expert interviews and confirmed for use, covering all six supervisory skill domains as follows: human relations skills — 5 guidelines; evaluation skills — 7 guidelines; leadership skills — 7 guidelines; coaching skills — 8 guidelines; technical skills — 7 guidelines; and effective communication skills — 4 guidelines. Every expert endorsed all guidelines. 3) The evaluation of the appropriateness of the development guidelines by the six practitioners indicated that the guidelines were at the highest level of appropriateness overall.

Conclusion: Guidelines for developing school administrators' supervisory skills aim to enhance their capacity to manage and oversee the learning process effectively. They cover six key skill areas: technical skills, coaching, evaluation, leadership, communication, and human relations. The development emphasizes a systematic approach based on identified needs to improve the quality of supervision in educational institutions. As a result, educational management becomes more effective and aligned with the local context.

The Development of English Pronunciation Skills by Using the Phonics Teaching Method for Grade 1 Students

2026-03-22T10:52:45+07:00

Background and Aims: Grade 1 students at Ban Nong Saeng Sawang Wit School in Roi Et Province struggle with English pronunciation, stemming from an inability to distinguish consonants and phonemes. This causes reading difficulties, a fear of making errors, and a lack of confidence. Therefore, this research aimed to strengthen their English pronunciation skills using the phonics teaching method, enabling them to achieve an assessment score of 70% or higher.

Methodology: This research is designed as action research, focusing on the development of students within a specific educational context. The target group for this study consists of three Grade 1 students at Ban Nong Saeng Sawang Wit School. The participants were selected through a purposive sampling method to ensure the study directly addresses the specific learning needs of the group. The research instruments included instructional lesson plans, an English reading-aloud proficiency assessment form, semi-structured interviews, and field notes.

Results: The research findings revealed that the development of English pronunciation skills using Phonics instruction for Grade 1 students was highly effective. The students achieved English pronunciation assessment scores higher than the predetermined criteria. Specifically, all 3 students (100%) successfully passed the threshold score of 70 percent and above.

Conclusion: The phonics teaching method for learning management significantly improved the English pronunciation abilities of Grade 1 students. Through a 5-step Active Learning process integrating colour-coding and hands-on materials, learners grasped grapheme-phoneme correspondence, allowing accurate pronunciation and spelling without rote memorization. These findings provide a practical guideline for designing early childhood English curricula to establish a sustainable language foundation.

Factors Affecting School Administrators’ Decision-Making Behavior in the 21st Century: Evidence from Chonburi Primary Educational Service Area Office 1

2026-03-09T17:49:01+07:00

Background and Aims: Decision-making behavior of school administrators in the 21st century is a crucial factor affecting the efficiency of school administration. However, there is still a lack of studies that integrate personal factors, organizational personnel factors, and environmental factors together within the context of primary educational service areas. This research aims to study the levels, relationships, and predictive power of personal factors, organizational personnel factors, and environmental factors affecting the decision-making behavior of school administrators in the 21st century under Chonburi Primary Educational Service Area Office 1.

Methodology: This study used a quantitative approach. The sample consisted of 306 school administrators and teachers. The research instrument was a five-point rating scale questionnaire with an overall reliability of .99. Data were analyzed using mean, standard deviation, Pearson’s correlation coefficient, and stepwise multiple regression analysis.

Results: Personal factors, organizational personnel factors, environmental factors, and the overall decision-making behavior of school administrators were at the highest level. The studied factors were positively correlated with decision-making behavior at the .01 level of statistical significance. Organizational expectation, personnel competence, social factors, digital technology, and personal experience jointly predicted the decision-making behavior of administrators at 79.90 percent, with statistical significance at the .01 level.

Conclusion: Personal factors, organizational personnel, and environmental factors jointly play a significant role in the decision-making behavior of school administrators in the 21st century, explaining a high level of variance in decision-making behavior. These findings can be used as guidelines for policy formulation and the development of school administrators’ competencies in alignment with changes in the digital era.

Best Practices in Academic Administration for Enhancing Future Skills of Secondary School Students under the Jurisdiction of the Pathum Thani Secondary Educational Service Area Office

2026-05-23T09:08:23+07:00

Background and Aims: The rapid advancement of technology, globalization, and societal transformation has highlighted the importance of future skills as essential competencies for students to successfully adapt to complex challenges and opportunities in the 21st century. Educational institutions therefore need effective academic administration practices to systematically foster these skills among learners. This study aimed to (1) examine the confirmatory factor structure of future skills among secondary school students under the Pathum Thani Secondary Educational Service Area Office and (2) propose best practices in academic administration for promoting future skills among these students.

Methodology: A mixed-methods research design was employed in two phases. Phase I utilized a quantitative approach involving 335 teachers from schools under the Pathum Thani Secondary Educational Service Area Office. Participants were selected through stratified random sampling. Data were collected using a five-point rating-scale questionnaire and analyzed using Confirmatory Factor Analysis (CFA). Phase II adopted a qualitative approach through semi-structured interviews with five key informants, including educational administrators, school administrators, educational supervisors, heads of academic affairs, and teachers recognized for best practices in future skills promotion. Qualitative data were analyzed using content analysis.

Results: The findings revealed that future skills of secondary school students consisted of 11 components, ranked by standardized factor loadings as follows: literacy skills, empathy skills, creative thinking skills, emotional intelligence skills, effective communication skills, learning-to-learn skills, digital literacy skills, collaboration skills, complex problem-solving skills, resilience and perseverance skills, and critical thinking skills. The measurement model demonstrated a good fit with the empirical data (χ²/df = 0.96, p = .835, CFI = 1.00, GFI = 0.92, AGFI = 0.90, RMSEA = 0.000, SRMR = 0.042). Furthermore, the best practices in academic administration for promoting future skills comprised six key dimensions: curriculum development, learning management, measurement and evaluation, teacher professional development, educational technology and innovation utilization, and collaborative network building.

Conclusion: Future skills among secondary school students are multidimensional and can be effectively enhanced through comprehensive academic administration practices. The proposed best practices provide practical guidelines for educational institutions and policymakers to systematically develop students’ future skills and prepare them for sustainable success in a rapidly changing world.

Using the Word Clues Guessing Game to Enhance Students' Business English Vocabulary Knowledge through Game-based Learning Activities

2026-05-07T11:25:44+07:00

Background and Aims: Developing students' business vocabulary skills is crucial for professional communication and future careers. Business vocabulary helps students effectively understand documents, meetings, and organizational communications. Furthermore, it boosts confidence in using English and enhances their competitiveness in the global job market. This study has the purpose to: 1) determine the effectiveness of using the Word Clues Guessing Game to enhance English business vocabulary knowledge and comprehension of students majoring in Business English, and 2) examine the students’ satisfaction with learning management utilizing the game-based instructional activities.

Methodology: The research used a quasi-experimental design, with the sample consisting of 33 first-year Business English students selected through purposive sampling. The research instruments were: 1) lesson plans incorporating the Word Clues Guessing Game to enhance business vocabulary knowledge and comprehension, 2) a multiple-choice test measuring knowledge of vocabulary properties related to business vocabulary administered as a pretest and posttest, and 3) a questionnaire used for assessing the students’ satisfaction with the use of the Word Clues Guessing Game for learning the vocabulary.

Results: The findings revealed that; 1) the instructional effectiveness utilizing the Word Clues Guessing Game for developing the vocabulary knowledge and comprehension of the students (E₁-E₂) was at 81.82/92.40 higher than the preset criteria, 2) the students’ post-test scores were significantly higher than their pre-test scores at the .05 level, and 3) the students’ overall satisfaction with the learning management utilizing the Word Clues Guessing Game to enhance their business vocabulary knowledge and comprehension was overall at the highest level (\bar{x}=4.60, S.D.=0.59).

Conclusion: The use of a Word Clues Guessing Game enhances not only vocabulary knowledge but also thinking skills, communication, and learning motivation through psychological elements such as competition, technology integration, and rewards. It also promotes collaborative learning, encouraging students to express themselves, learn from peers, and share responsibility in teamwork. Additionally, it allows teachers to provide immediate feedback while maximizing opportunities for authentic English use, thereby improving essential skills such as speaking, listening, interpreting, and critical thinking.

The Use of Inspirational English Learning Activities to Improve English Achievement, Engagement, and Motivation Among Grade 5 Students at St. Joseph Ayutthaya School Thailand

2026-06-14T10:18:49+07:00

Background and Aims: Engaged learning in English is important in primary education, as young learners benefit from supportive and motivating classroom environments. This study developed and implemented inspirational English learning activities and evaluated their effectiveness in improving Grade 5 students’ English achievement, engagement, and motivation.

Methodology: A one-group pretest–posttest quasi-experimental design was used with 19 Grade 5 students at St. Joseph Ayutthaya School, Thailand. The intervention consisted of eight lesson plans over eight weeks (16 instructional periods) incorporating praise, encouragement, games, storytelling, collaborative tasks, and student choice. Data were collected using an English achievement test and questionnaires measuring engagement and motivation. Data were analyzed using descriptive statistics, the Shapiro–Wilk test, and the paired-samples t-test.

Results: Three experts rated the instructional activities as highly appropriate for classroom implementation (M = 4.63, SD = 0.20). Students’ English achievement increased from pretest (M = 21.74) to posttest (M = 34.74). Engagement and motivation scores also increased from moderate to very good levels after the intervention. Statistical analysis indicated significant differences between pretest and posttest results.

Conclusion: Inspirational English learning activities were associated with improvements in students’ English achievement, engagement, and motivation. These findings suggest that motivational and student-centered instructional strategies may enhance English learning experiences among primary learners in the Thai context.

An Integrated Collaboration Framework for Logistics and Supply Chain Management Toward a Circular Economy in Agricultural Businesses of Loei Province

2026-06-28T06:57:16+07:00

Background and Aims: Integrated logistics and supply chain collaboration has become a key strategy for advancing circular economy practices and improving the competitiveness and sustainability of agricultural businesses. This study aimed to: (1) examine integrated logistics and supply chain management processes under circular economy principles among agricultural enterprises in Loei Province; (2) develop value-creation approaches through integrated logistics and supply chain management; and (3) establish collaborative business networks that support value-added agricultural supply chains.

Methodology: A concurrent mixed-methods design integrating quantitative, qualitative, and action research was employed. Quantitative data were collected from 400 upstream, midstream, and downstream entrepreneurs representing five major agricultural commodities using a validated questionnaire (IOC and reliability were established before data collection). Qualitative data were obtained through in-depth interviews with 30 key informants, while action research involved focus group discussions with 50 stakeholders. Findings from the three components were integrated through triangulation to strengthen interpretation and practical recommendations. Quantitative data were analyzed using descriptive statistics.

Results: Integrated logistics and supply chain management was implemented at a generally good level, although upstream producers required greater capacity development. Circular economy practices were applied at a moderate level, with reuse representing the most widely adopted practice. The study developed practical business models and operational manuals that promoted resource efficiency, waste utilization, cost reduction, and value creation across five agricultural commodities. Furthermore, five collaborative agricultural business networks involving 100 members and 15 model entrepreneurs were successfully established, strengthening inter-organizational collaboration throughout the supply chain.

Conclusion: The study demonstrates that integrating logistics and supply chain collaboration with circular economy principles provides an effective framework for enhancing resource efficiency, reducing logistics costs, creating business value, and strengthening collaborative agricultural networks. The proposed framework offers practical guidance for promoting sustainable agricultural development and supports circular economy policy implementation in regional agricultural systems.

The Selective Moralism Trap: Trust, Legitimacy, and Sovereignty in the Contestation of the Liberal International Order

2026-05-14T11:36:50+07:00

Background and Aims: This conceptual review article examines why accusations of Western double standards have become a durable frame in the contestation of the liberal international order. Existing international-relations scholarship has explained this contestation mainly through changes in material power, norm diffusion, or status politics. Less attention has been given to the behavioral micro-foundations through which perceived hypocrisy becomes a self-reinforcing source of mistrust. The article, therefore, asks how perceptions of selective moralism are aggregated into state-level diplomatic behavior and what this mechanism means for trust, legitimacy, sovereignty, and security in a multiplex world order.

Methodology: The study uses a conceptual review design. It synthesizes literature on liberal-order contestation, political trust, procedural justice, and behavioral political economy. Five paired historical episodes from 1999 to 2024 are used as illustrative cases, selected because each pair contains a comparable norm claim but divergent Western framing. The cases are not treated as a coded dataset; they are used for theory-building comparison, mechanism clarification, boundary-condition identification, and the development of falsifiable expectations.

Results: The review reveals that the selective-moralism frame resonates because it transforms diffuse resentments into perceptions of hypocrisy. These perceptions are then mediated by leaders’ narrative strategies, bureaucratic pathologies, media hype, partisan competition, and coalition calculus. The two episodes illustrate a common pattern: asymmetric norm enforcement, perception of fairness violations, motivated social cognition, trust displacement, and hedging. Structural realist theories point to enabling conditions; constructivist theories point to normative contestation. Behavioral political economy explains how the accusation of hypocrisy becomes pervasive and durable.

Conclusion: The selective-moralism trap is conceptualized here as a behavioral force multiplier, not as an analytical substitute for structural realism or constructivism. Institutions that seek to rebuild trust also need to mitigate perceptions of procedural unfairness on their own merits, through consistency, transparency, correctability, and representativeness. Three practical measures are proposed: procedural-fairness audits, reform of international-relations curricula, and early-warning indicators linking legitimacy shortfalls to conflict-prevention mechanisms. Keywords: behavioral political economy; selective moralism; liberal international order; procedural justice; multipolarity.

Study on the Factors Affecting Subjective Well-Being Among Middle School Students in China

2026-06-24T11:45:05+07:00