Guidelines for Modern Public Management of Personnel at Roi Et Provincial Land Office, At Samat Branch

Abstract

Background and Aims: Modern public sector management guidelines for land offices emphasize the development of skilled personnel, public service with a sense of civic responsibility, the efficient use of technology in budget management, building understanding with the public, and promoting lifelong learning. The goal is to deliver fast, transparent, and effective services that satisfy the public. This research aimed to: (1) examine the general conditions of New Public Management (NPM) practices among operational personnel at the Roi Et Provincial Land Office, At Samat Branch; (2) investigate the factors influencing New Public Management practices among operational personnel at the Roi Et Provincial Land Office, At Samat Branch; and (3) propose guidelines for improving New Public Management practices among operational personnel at the Roi Et Provincial Land Office, At Samat Branch.

Methodology: This study employed a mixed-methods research design, integrating both quantitative and qualitative approaches. The quantitative sample consisted of 331 service recipients at the Roi Et Provincial Land Office, At Samat Branch. The qualitative target groups included 10 operational personnel at the office and 10 participants involved in focus group discussions. The research instruments included questionnaires, interviews, and focus group discussions. Data were analyzed using frequency, percentage, mean, standard deviation, multiple regression analysis, and descriptive analysis to support the discussion of the findings.

Results: The research findings revealed that the overall level of New Public Management (NPM) practices among operational personnel at the Roi Et Provincial Land Office, At Samat Branch was at a moderate level. The factors that significantly influenced New Public Management practices at the 0.05 level were personnel management (X1), facilities and physical environment (X4), technology (X3), and public satisfaction (X5). The unstandardized regression coefficients (b) for these predictive factors were 1.069, 0.230, 0.162, and −0.836, respectively. The proposed guidelines for New Public Management practices among operational personnel at the Roi Et Provincial Land Office, At Samat Branch consisted of three key components: (1) operational planning, (2) work efficiency, and (3) personnel participation. The evaluation of these proposed guidelines indicated that they were appropriate, consistent, feasible, and beneficial.

Conclusion: The study of modern public sector management approaches among personnel working at the Roi Et Provincial Land Office, Aat Samat Branch, found them to be appropriate, consistent, feasible, and beneficial.