Factors Influencing the Operational Success of the Lower Northeastern Region 1 Chamber of Commerce

Abstract

Background and Aims: Chambers of Commerce in each region play a crucial role in driving the national economy through business promotion and development, acting as intermediaries between the public and private sectors, and providing information and policy proposals for local economic development in line with the local context. This research aimed to (1) study the level of success of the Lower Northeastern Chamber of Commerce 1, (2) study the factors affecting the success of the Lower Northeastern Chamber of Commerce 1, and (3) identify ways to improve the success of the Lower Northeastern Chamber of Commerce 1.

Methodology: A quantitative and qualitative approach was used. The sample consisted of 400 members of the Lower Northeastern Chamber of Commerce 1. The target group for interviews was 20 members of the Lower Northeastern Chamber of Commerce 1. The research instruments used were questionnaires and interview forms. Statistics used included means and standard deviations, multiple linear regression analysis, and content analysis.

Results: (1) The overall level of success of the Lower Northeastern Chamber of Commerce 1 was found to be high, (2) Factors affecting the success of the Lower Northeastern Chamber of Commerce 1 included committee participation. In terms of image and reputation building, network building, it can explain the success of the Lower Northeastern Chamber of Commerce 1 (Y) at 71.70 percent. The regression equation in raw score form is Y = 2.571 + 0.137 (Y₁) + 0.115 (Y₃) + 0.115 (Y₇) and the regression equation in standard score form is Z = 0.330 (Z₁) + 0.239 (Z₃) + 0.231 (Z₇), (3) Guidelines for developing the success of the Lower Northeastern Chamber of Commerce 1 Promoting the success of the Lower Northeastern Chamber of Commerce 1 includes, (3.1) Board participation through roles in planning, decision-making and participatory practice to strengthen organizational ownership, (3.2) Resource management, emphasizing efficient, transparent and flexible resource use, along with continuous personnel development and assessment, (3.3) Image and reputation building through public relations activities and community participation to build confidence and business opportunities, (3.4) Leadership that can set direction and communicate vision. and effective team management, (3.5) government support in terms of budget, policy, and member capacity building, (3.6) policies that are aligned with the region to promote the local economy and enhance entrepreneurial capabilities, And (3.7) establishing collaborative networks with government, private, and civil society organizations both domestically and internationally to exchange resources and expand sustainable business opportunities.

Conclusion: The overall success level of the Lower Northeastern Chamber of Commerce 1 was high. Key factors contributing to success included board participation, image and reputation building, and networking, which accounted for 71.70% of the success. Regression equations were constructed using both raw and standardized scores. Furthermore, seven key development approaches were proposed: board participation, resource management, organizational image, leadership, government support, policies that are aligned with the region, and networking to strengthen and sustain chamber operations in the region.