The Development of Creative Advertising Writing Ability of Mathayomsuksa 4 Students at Nongki Pittayakhom School through Creativity-Based Learning with Infographics

Abstract

Background and Aims: Traditional teaching methods may not fully enhance students' creative advertising writing skills. The purposes of this research were 1) to compare the learning achievement in creative advertisement writing before and after implementing Creative-Based Learning (CBL) with infographics. 2) to develop students’ creative advertisement writing ability to meet the 80 percent proficiency criterion, 3) to study students’ satisfaction with the implemented learning model.

Methodology: The sample group consisted of 35 Matthayomsuksa 4 students at Nongki Pittayakom School, selected by simple random sampling during the second semester of the academic year 2024. The research instruments included lesson plans, an achievement test, a creative advertisement writing assessment form, and a satisfaction questionnaire. The data were analyzed using mean (𝑥̅), percentage, standard deviation (S.D.), and t-test for dependent samples.

Results: The research findings revealed that 1) the post-test scores were significantly higher than the pre-test scores at the .05 level, with the pre-test mean score 𝑥̅=35.196, S.D.=2.508 and the post-test mean score 𝑥̅ = 27.266, S.D.=2.856 2) The students’ writing ability score was 91.70%, which was significantly higher than the 80% criterion at the .05 level and 3) students expressed the highest level of satisfaction with the learning model, with an average score 𝑥̅=4.61, S.D.= 0.57 particularly in the teaching methods aspect.

Conclusion: The study found that Creative Writing-Based Learning (CBL) with infographics significantly improved students’ academic performance and creative advertising writing skills. Students exceeded the target achievement criterion, and their satisfaction with the learning approach was high, especially with the teaching methods. This suggests that CBL with infographics is an effective way to enhance creativity and learning outcomes.