The Development of Instructional Media for Multimedia Graphic Design Courses for Digital Business Computer Students at Bangkokthonburi University

Abstract

Background and Aims: Instructional media is a tool that enables students to learn tools, methods, and techniques independently through online platforms and to review the material at any time. This research has three objectives: (1) to develop instructional media for multimedia graphic design courses for Digital Business Computer students at Bangkok Thonburi University, (2) to evaluate the effectiveness of the instructional media for multimedia graphic design courses for Digital Business Computer students at Bangkok Thonburi University based on the 80/80 efficiency criterion, and (3) to assess student satisfaction with the use of the instructional media for multimedia graphic design courses for Digital Business Computer students at Bangkok Thonburi University.

Methodology: This research focuses on developing instructional media for multimedia graphic design courses for Digital Business Computer students at Bangkok Thonburi University, evaluating its efficiency based on the 80/80 criterion, and assessing student satisfaction with the use of the instructional media for these courses. The sample group consisted of third- and fourth-year regular program students. The researcher used purposive sampling, selecting 30 students who were enrolled in the Computer Graphics and Animation course.

Results: The results revealed that: (1) the instructional media developed, including a main page, pre-test, content, post-test, and satisfaction survey, met the intended objectives and was suitable for practical application; (2) the efficiency evaluation of the media achieved E1 = 80.67 and E2 = 88.33, meeting the 80/80 criteria; and (3) overall student satisfaction was at the highest level (\bar{X} = 4.62). In specific aspects, usability received the highest satisfaction score (\bar{X} = 4.66), followed by the process aspect (\bar{X} = 4.59).

Conclusion: Instructional media is a tool that supports and enhances students' ability to improve their learning efficiency. The evaluation results showed an efficiency score higher than the 80/80 criterion, achieving 80.67/88.33, with satisfaction levels rated as 'highest'.