Communication for Sustainable Participatory Green Urban Community Development Innovation Promotion of Pak Kret Municipality, Nonthaburi Province

Abstract

Background and Aims: The development and resolution of environmental issues in urban communities aim to create a balance between sustainable development, public participation, and effective communication to enhance the quality of life and the environment for everyone. The objectives aim:  (1) Study the approaches for developing a participatory sustainable green urban community environment, with a case study of Pak Kret Municipality, Nonthaburi Province; (2) Examine the communication models for developing a participatory sustainable green urban community environment, with a case study of Pak Kret Municipality, Nonthaburi Province; And (3) Investigate the supporting factors and challenges in implementing communication for developing a participatory sustainable green urban community environment, with a case study of Pak Kret Municipality, Nonthaburi Province.

Methodology: This qualitative research employs semi-structured interviews and focus group discussions. The sample consists of three groups: 1) Eight committee members involved in the operations, 2) Eight participants in the activities, and 3) Four representatives from partner organizations collaborating in the operations.

Results: (1) Approaches for participatory urban environmental development include utilizing technology for area management, fostering communication and public participation, and building collaboration among government agencies, private sectors, and communities; (2) Communication models focus on behavioral change, knowledge dissemination, and the use of diverse media to create inclusive communication. These models operate at both individual and community levels through digital technology to promote the sustainable development of green spaces in the long term; and (3) Supporting factors and challenges in implementing communication for the participatory development of sustainable green urban environments include public cooperation, awareness of the value of green spaces, participation in decision-making processes, trust in government agencies, and resource support.

Conclusion: The findings of this research are beneficial for municipalities and communities in improving communication to promote innovative environmental development aligned with sustainable environmental practices.