Digital “Application” Participation of Restaurant Operators Affects the Development of Enterprise Resource Management in Watthana District, Bangkok

Abstract

Background and Aims: Objective. When businesses enter the digital age, it is necessary for entrepreneurs to survive. Research in the Watthana District is an important business vehicle in Bangkok. Research on factors affecting the development of human resource quality. Restaurant operations in the Watthana District, Bangkok. Study the working process of the application to develop product quality to increase sales in the restaurant business in Watthana District, Bangkok. Using this research methodology, the restaurant business group joins the "application" in the Watthana District, Bangkok.

Methodology: The scope of the study of the restaurant business group that joined the "application" is quantitative research by collecting questionnaires in the Watthana District, Bangkok, from 150 restaurant business operators. Purposive sampling collected questionnaires from the participating restaurants.

Results: This study found that profit and compensation were appropriate for high costs. Operating profits can create sustainability for entrepreneurs at high levels. This shows that entrepreneurs have profits that are appropriate for the cost. They can operate their businesses. In terms of confidence in the standards of the AI application, understanding between entrepreneurs.

Conclusion: The study concludes that by making a profit commensurate with their high expenses, entrepreneurs guarantee sustainable operations. This fosters mutual understanding among business owners and demonstrates their confidence in AI application standards.