Applying the "Sweet-Talking Community Checkpoint (Positive Communication Community Checkpoint)" Strategy to Promote Helmet Use in Sisaket Province: Lessons Learned and Policy Recommendations

Abstract

Background and Aims: The helmet-wearing rate among motorcycle riders in Sisaket province was low, especially among passengers. This study aimed to 1) analyze the success factors, challenges, and lessons learned from the implementation of the "Sweet-Talking Community Checkpoint" strategy in the area through the collection and synthesis of relevant documents and field observations, 2) evaluate the effect of the "Sweet-Talking Community Checkpoint" strategy on promoting helmet use among motorcycle riders in Sisaket province by considering the helmet-wearing rates of drivers and passengers in each district, and 3) propose policy recommendations for scaling up and improving the effectiveness and sustainability of the "Sweet-Talking Community Checkpoint" strategy, as well as its application in promoting other road safety behaviors.

Methodology: This study employed qualitative research methods. Data were collected from relevant documents, including performance reports, and guidelines, and through participatory observations during field visits to support the implementation of community checkpoints. The obtained data were analyzed using content analysis to summarize key issues.

Results: The study found that the helmet-wearing rate among motorcycle riders in Sisaket province remained low, particularly among passengers (36.6% for drivers and 21.5% for passengers), with significant differences between districts. Key factors contributing to the success of the "Sweet-Talking Community Checkpoint" measures included community participation, diverse communication strategies, the establishment of leaders and volunteer networks, and continuous reinforcement by the Governor of Sisaket province and his team. However, there were challenges in maintaining long-term motivation, changing traditional values, and ensuring the continuity of campaign activities.

Conclusion: The "Sweet-Talking Community Checkpoint" strategy was an effective tool for promoting helmet use in the area. The implementation should be expanded and extended in the long term, focusing on promoting community participation, using diverse communication strategies, and establishing a mechanism for continuous reinforcement. Additionally, special attention should be given to the passenger group, and the strategy should be expanded to address other risk behaviors related to road safety.